primasg
Houston, United States | Posted on 04/18/2025
We are seeking a dynamic and results-driven
Digital Marketing & Strategy Manager
to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand management, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset. Responsibilities: Marketing Strategy & Execution:
Design and implement integrated marketing plans aligned with corporate objectives and sales targets. Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes. Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously. Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes. Content Development & Brand Management:
Oversee development of compelling content for web, blogs, press releases, social media, email, and product marketing collateral. Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints. Champion brand storytelling to elevate market positioning and customer engagement. Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion. Maintain and optimize website content and structure to improve search rankings and user experience. Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta, and other platforms. Analyze and optimize digital funnels to improve engagement and conversion rates. Market Research & Data Analysis:
Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities. Evaluate campaign performance through analytics dashboards and data visualization tools. Translate data into actionable strategies to enhance marketing efforts. Develop lead generation and nurture campaigns using CRM and marketing automation tools. Design targeted email campaigns and retention strategies to improve customer lifetime value. Collaborate with sales to align lead qualification and optimize the pipeline. Project Management & Cross-Functional Collaboration:
Coordinate with product, design, sales, and IT teams to deliver high-impact campaigns. Manage agency relationships, creative vendors, and media buyers. Oversee project timelines, budgets, and schedules. Lead A/B testing and iterative experimentation for continuous improvement. Requirements: Masters degree in Marketing, Business Administration, Computer Science, Communications, or related field. Minimum 5 years of experience in marketing, focusing on digital strategy, content development, and analytics. Proven success managing multi-channel marketing campaigns and digital performance metrics. Hands-on experience with CRM systems, marketing automation, Google Analytics, SEO/PPC, and social media platforms. PSG is a global group comprising professionals and subject matter experts dedicated to high standards in business and social programs. Many professionals are equity shareholders and stakeholders, serving a diverse range of organizations worldwide. Competitive salary based on experience Comprehensive benefits including medical, dental, vision, 401(k), and PTO Hybrid/flexible work environment Opportunities for career growth in a high-growth company
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Digital Marketing & Strategy Manager
to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand management, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset. Responsibilities: Marketing Strategy & Execution:
Design and implement integrated marketing plans aligned with corporate objectives and sales targets. Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes. Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously. Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes. Content Development & Brand Management:
Oversee development of compelling content for web, blogs, press releases, social media, email, and product marketing collateral. Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints. Champion brand storytelling to elevate market positioning and customer engagement. Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion. Maintain and optimize website content and structure to improve search rankings and user experience. Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta, and other platforms. Analyze and optimize digital funnels to improve engagement and conversion rates. Market Research & Data Analysis:
Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities. Evaluate campaign performance through analytics dashboards and data visualization tools. Translate data into actionable strategies to enhance marketing efforts. Develop lead generation and nurture campaigns using CRM and marketing automation tools. Design targeted email campaigns and retention strategies to improve customer lifetime value. Collaborate with sales to align lead qualification and optimize the pipeline. Project Management & Cross-Functional Collaboration:
Coordinate with product, design, sales, and IT teams to deliver high-impact campaigns. Manage agency relationships, creative vendors, and media buyers. Oversee project timelines, budgets, and schedules. Lead A/B testing and iterative experimentation for continuous improvement. Requirements: Masters degree in Marketing, Business Administration, Computer Science, Communications, or related field. Minimum 5 years of experience in marketing, focusing on digital strategy, content development, and analytics. Proven success managing multi-channel marketing campaigns and digital performance metrics. Hands-on experience with CRM systems, marketing automation, Google Analytics, SEO/PPC, and social media platforms. PSG is a global group comprising professionals and subject matter experts dedicated to high standards in business and social programs. Many professionals are equity shareholders and stakeholders, serving a diverse range of organizations worldwide. Competitive salary based on experience Comprehensive benefits including medical, dental, vision, 401(k), and PTO Hybrid/flexible work environment Opportunities for career growth in a high-growth company
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