Workato Inc
Senior Product Marketing Manager, Agents and AI Products Palo Alto, California
Workato Inc, Jackson, Mississippi, United States
Senior Product Marketing Manager, Agents and AI Products
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by
innovation
and looking for
team players
who want to actively build our company.
But, we also believe in
balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world.
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America.
Quartz ranked us the #1 best company for remote workers.
Responsibilities
Positioning and Messaging:
Translate technical product features into unique positioning and differentiation. Build a deep understanding of customer personas: CIOs, line of business leaders, and end users. Craft compelling, precise messaging that communicates how Workato’s Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
Enablement:
Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato’s Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
Use Cases:
Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
GTM Campaigns:
Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue. Provide expert insights into audience, messaging, and campaign goals and outcomes.
Product Launches:
Plan and drive the execution of agentic product announcements. Collaborate cross-functional with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well executed and achieve marketing and sales pipeline goals.
Qualifications / Experience / Technical Skills
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus.
10 years of product marketing experience at a technology company
Technical background with a deep understanding of emerging AI technologies
Experience working at a fast-paced startup
Experience marketing technical AI and agentic products to enterprise customers
Experience marketing to both CIO and line of business audiences
Strong project management skills with the ability to manage multiple different simultaneous priorities
Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more
For California applicants, the pay for this role begins at $155,000 plus variable, benefits and equity.
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Workato’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Disability: If you have a disability or have ever had one, you may indicate so in the form. The list below is illustrative of conditions that may be reported, and is not exhaustive:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
#J-18808-Ljbffr
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by
innovation
and looking for
team players
who want to actively build our company.
But, we also believe in
balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world.
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America.
Quartz ranked us the #1 best company for remote workers.
Responsibilities
Positioning and Messaging:
Translate technical product features into unique positioning and differentiation. Build a deep understanding of customer personas: CIOs, line of business leaders, and end users. Craft compelling, precise messaging that communicates how Workato’s Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
Enablement:
Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato’s Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
Use Cases:
Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
GTM Campaigns:
Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue. Provide expert insights into audience, messaging, and campaign goals and outcomes.
Product Launches:
Plan and drive the execution of agentic product announcements. Collaborate cross-functional with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well executed and achieve marketing and sales pipeline goals.
Qualifications / Experience / Technical Skills
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus.
10 years of product marketing experience at a technology company
Technical background with a deep understanding of emerging AI technologies
Experience working at a fast-paced startup
Experience marketing technical AI and agentic products to enterprise customers
Experience marketing to both CIO and line of business audiences
Strong project management skills with the ability to manage multiple different simultaneous priorities
Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more
For California applicants, the pay for this role begins at $155,000 plus variable, benefits and equity.
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Workato’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Disability: If you have a disability or have ever had one, you may indicate so in the form. The list below is illustrative of conditions that may be reported, and is not exhaustive:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
#J-18808-Ljbffr