InfraTech Solutions
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Director, Marketing & Partnerships
role at
InfraTech Solutions .
This cultural nonprofit institution is a recognized leader in preserving media history and exploring the powerful influence of media on society. It operates an iconic public museum in New York City and produces highly regarded programming that bridges media, sports, gaming, tech, and entertainment. Programs include public showcases celebrating television and digital content, and industry forums tackling the most critical topics in media and technology today.
At its core is a renowned archive, one of the largest of its kind spanning more than 100 years of media history. The archive also supports educational programming for K-12 students and educators nationwide.
Position Summary The
Director, Marketing & Partnerships
is a strategic, high-energy leader responsible for building brand reach and visibility through partnerships, audience development, and creative marketing campaigns. This role supports visitor growth, digital engagement, and membership expansion by leading external relations, overseeing campaign execution, and managing a direct report (Audience Development Manager).
Reporting to the VP, Marketing & Partnerships, this individual also plays a key role in developing new opportunities, driving special initiatives, and aligning marketing efforts with organizational goals.
Key Objectives
Drive visitor traffic to the flagship New York City museum
Increase ticket sales and event registration (NY and LA)
Grow public and industry membership base
Expand engagement with digital content and campaigns
Responsibilities Partnership Development & External Relations
Identify and cultivate strategic partnerships across NYC s business, tourism, cultural, and hospitality sectors
Serve as lead account manager for promotional/media partners; oversee deliverables and reporting
Negotiate partnership terms and activation with support from internal stakeholders
Develop and manage campaigns with aligned marketing partners and media outlets
Represent the organization externally at events and stakeholder meetings
Audience Development & Team Leadership
Manage and mentor the Audience Development Manager to achieve attendance and engagement targets
Design and implement strategies to drive ticket sales and grow audience segments
Use data, outreach, and collaborative promotions to discover new audiences
Lead outreach efforts for major exhibitions, high-profile events, and VIP programs
Creative Direction & Campaign Management
Oversee development and rollout of compelling creative marketing campaigns
Develop campaign briefs and creative direction in alignment with brand voice
Direct creative teams and editors on marketing videos and visual collateral
Lead production of brand assets including sizzle reels, pitch decks, reports, and sales materials
Ensure timely delivery of assets across all platforms while maintaining brand standards
Collaborate with analytics team to monitor performance and optimize future efforts
Other Responsibilities
Utilize CRM tools for segmented outreach and tracking engagement
Conduct market and audience research to inform campaign strategies
Support VP on cross-functional strategic initiatives and special projects
Actively promote campaigns via social sharing and ambassador initiatives
Perform additional duties as assigned by executive leadership
Qualifications Core Competencies
Strategic thinker with a collaborative, solutions-focused approach
Exceptional relationship-builder and communicator
Proven team leader with project management expertise
Strong presentation, writing, and organizational skills
Detail-oriented with a focus on quality and brand integrity
Required Experience & Skills
10+ years in marketing, partnerships, or brand strategy, ideally within media, entertainment, museums, or cultural institutions
Proven ability to build high-value partnerships and drive audience engagement
Experience leading creative campaigns and managing creative teams
Strong knowledge of experiential, digital, and integrated marketing strategies
Executive presence and interpersonal skills to engage with senior stakeholders and board-level contacts
Hands-on, collaborative leader who thrives in a fast-paced, in-person work environment
Willingness to work evenings/weekends to support events and programs
Bachelor's degree required; bilingual fluency in Spanish a plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, ethnic origin, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
#J-18808-Ljbffr
Director, Marketing & Partnerships
role at
InfraTech Solutions .
This cultural nonprofit institution is a recognized leader in preserving media history and exploring the powerful influence of media on society. It operates an iconic public museum in New York City and produces highly regarded programming that bridges media, sports, gaming, tech, and entertainment. Programs include public showcases celebrating television and digital content, and industry forums tackling the most critical topics in media and technology today.
At its core is a renowned archive, one of the largest of its kind spanning more than 100 years of media history. The archive also supports educational programming for K-12 students and educators nationwide.
Position Summary The
Director, Marketing & Partnerships
is a strategic, high-energy leader responsible for building brand reach and visibility through partnerships, audience development, and creative marketing campaigns. This role supports visitor growth, digital engagement, and membership expansion by leading external relations, overseeing campaign execution, and managing a direct report (Audience Development Manager).
Reporting to the VP, Marketing & Partnerships, this individual also plays a key role in developing new opportunities, driving special initiatives, and aligning marketing efforts with organizational goals.
Key Objectives
Drive visitor traffic to the flagship New York City museum
Increase ticket sales and event registration (NY and LA)
Grow public and industry membership base
Expand engagement with digital content and campaigns
Responsibilities Partnership Development & External Relations
Identify and cultivate strategic partnerships across NYC s business, tourism, cultural, and hospitality sectors
Serve as lead account manager for promotional/media partners; oversee deliverables and reporting
Negotiate partnership terms and activation with support from internal stakeholders
Develop and manage campaigns with aligned marketing partners and media outlets
Represent the organization externally at events and stakeholder meetings
Audience Development & Team Leadership
Manage and mentor the Audience Development Manager to achieve attendance and engagement targets
Design and implement strategies to drive ticket sales and grow audience segments
Use data, outreach, and collaborative promotions to discover new audiences
Lead outreach efforts for major exhibitions, high-profile events, and VIP programs
Creative Direction & Campaign Management
Oversee development and rollout of compelling creative marketing campaigns
Develop campaign briefs and creative direction in alignment with brand voice
Direct creative teams and editors on marketing videos and visual collateral
Lead production of brand assets including sizzle reels, pitch decks, reports, and sales materials
Ensure timely delivery of assets across all platforms while maintaining brand standards
Collaborate with analytics team to monitor performance and optimize future efforts
Other Responsibilities
Utilize CRM tools for segmented outreach and tracking engagement
Conduct market and audience research to inform campaign strategies
Support VP on cross-functional strategic initiatives and special projects
Actively promote campaigns via social sharing and ambassador initiatives
Perform additional duties as assigned by executive leadership
Qualifications Core Competencies
Strategic thinker with a collaborative, solutions-focused approach
Exceptional relationship-builder and communicator
Proven team leader with project management expertise
Strong presentation, writing, and organizational skills
Detail-oriented with a focus on quality and brand integrity
Required Experience & Skills
10+ years in marketing, partnerships, or brand strategy, ideally within media, entertainment, museums, or cultural institutions
Proven ability to build high-value partnerships and drive audience engagement
Experience leading creative campaigns and managing creative teams
Strong knowledge of experiential, digital, and integrated marketing strategies
Executive presence and interpersonal skills to engage with senior stakeholders and board-level contacts
Hands-on, collaborative leader who thrives in a fast-paced, in-person work environment
Willingness to work evenings/weekends to support events and programs
Bachelor's degree required; bilingual fluency in Spanish a plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, ethnic origin, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
#J-18808-Ljbffr