First Command Financial Services, Inc.
Product Manager - Digital Marketing
First Command Financial Services, Inc., Fort Worth, Texas, United States, 76102
Overview
Product Manager - Digital Marketing
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First Command Financial Services, Inc.
The Product Manager for Digital Marketing at First Command will drive the company’s strategic initiatives by aligning digital marketing product offerings with measurable client and business outcomes. By defining an actionable product strategy and building relationships with marketing leaders, the Product Manager will integrate digital solutions and marketing strategies to deliver value.
The Product Manager will craft and present business cases for marketing product epics, document requirements for product features, and communicate ideas through presentations and appropriate artifacts. Collaborating with functional leaders and subject matter experts, they will ensure timely, business-ready product releases. Utilizing customer understanding and proven technologies, the Product Manager will identify and implement innovative solutions that meet client needs.
To measure success, the Product Manager will define and continuously monitor product and client experience metrics to ensure value capture. Supporting sales and marketing, they will ensure clear messaging and effective business-building tactics, reinforcing First Command's position as the leader in financial services for our Nation’s military families and driving company growth.
What will you be doing?
Digital Marketing Solution Experience: Experience with channel solutions (Email, SMS, Web, etc) and related platforms such as Marketo or HubSpot, with a preference for Salesforce Marketing Cloud.
Campaign and journey solutions
CMS solutions such as Kontent.AI
Marketing Insights and Analytics
Product Vision And Strategy: Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes.
Build and maintain relationships with First Command business leaders to align marketing product strategy with business strategy.
Collaborate with CX and UX teams to conduct qualitative and quantitative customer research to gather insight and understand personas and needs.
Evaluate emerging technologies and relevant innovative propositions to identify new opportunities.
Proposition Development And Delivery: Write and present the business case for digital products and related opportunities.
Document product feature requirements and artifacts to support the product development process.
Clearly communicate compelling ideas (using presentations, wireframes, prototypes, etc.) to a wide range of stakeholders.
Collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway that will host new business functionality.
Collaborate with First Command functional leaders (e.g. Training, Adoption, Change-Management, Marketing, etc.) and subject matter experts to ensure features are released in a business-ready and timely manner.
Product Management And Measurement: Utilize an evidence-based method for Product decision-making including but not limited to opportunity prioritization and client understanding.
Be accountable for capturing identified value propositions in the business case and product roadmap.
Be accountable and responsible for product metrics, including commercial and noncommercial goals through continuous monitoring and measurement.
Be accountable for client experience and satisfaction metrics through continuous monitoring and measurement.
Provide support to sales and marketing to agree on business-building tactics, activities, and targets and to ensure that value proposition and messaging are clear.
What skills/qualifications do you need? Education
Bachelor’s degree required (may consider experience in lieu of degree)
Master’s degree preferred
Work Experience
5+ years product management experience, including going through a full product lifecycle (from launch to maturity)
5+ years Digital Marketing industry experience, including an understanding of marketing strategy, industry digital trends, and technology stacks
Proven record managing technical products that support Marketing initiatives including web solutions and digital marketing platforms similar to Marketo, HubSpot or Salesforce Marketing Cloud – Salesforce Marketing Cloud experience preferred
Experience working effectively in Agile frameworks
Certifications
Product Management
Agile and Scrum
Platform and Technology
Process Improvement
Financial Services
Marketing
Salesforce Marketing Cloud Consultant
Required Knowledge, Skills And Abilities Knowledge
Relevant market and industry trends, including consumer, regulatory, legal, and technology
Target personas and segments, overall market landscape
Familiarity with digital technologies and industry tech stacks
Company strategy, brand and value proposition
Best practices and emerging trends related to innovation and go-to-market
Agile development methods
Ideation and opportunity identification methods
Skills
Ability to conduct market, competitor, and customer research to gather insight, assess market opportunities, and make the case for investment
Digital product strategy definition
Digital product lifecycle management
Ability to coordinate with digital product engineering and other functions for product development and delivery
Communication, relationship-building, and influencing skills
Abilities
Deep curiosity about customers, technology, and industry trends
Visionary and forward-thinking, able to transfer a product vision into an outcome
Strategic thinking
Creative and innovative
Exhibits analytical, rational, and logical thinking for optimal problem-solving
Empathetic to clients, advisors, and users
Collaborative
Detail-oriented, well organized, efficient with time management
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Product Management and Marketing
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at
First Command Financial Services, Inc.
The Product Manager for Digital Marketing at First Command will drive the company’s strategic initiatives by aligning digital marketing product offerings with measurable client and business outcomes. By defining an actionable product strategy and building relationships with marketing leaders, the Product Manager will integrate digital solutions and marketing strategies to deliver value.
The Product Manager will craft and present business cases for marketing product epics, document requirements for product features, and communicate ideas through presentations and appropriate artifacts. Collaborating with functional leaders and subject matter experts, they will ensure timely, business-ready product releases. Utilizing customer understanding and proven technologies, the Product Manager will identify and implement innovative solutions that meet client needs.
To measure success, the Product Manager will define and continuously monitor product and client experience metrics to ensure value capture. Supporting sales and marketing, they will ensure clear messaging and effective business-building tactics, reinforcing First Command's position as the leader in financial services for our Nation’s military families and driving company growth.
What will you be doing?
Digital Marketing Solution Experience: Experience with channel solutions (Email, SMS, Web, etc) and related platforms such as Marketo or HubSpot, with a preference for Salesforce Marketing Cloud.
Campaign and journey solutions
CMS solutions such as Kontent.AI
Marketing Insights and Analytics
Product Vision And Strategy: Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes.
Build and maintain relationships with First Command business leaders to align marketing product strategy with business strategy.
Collaborate with CX and UX teams to conduct qualitative and quantitative customer research to gather insight and understand personas and needs.
Evaluate emerging technologies and relevant innovative propositions to identify new opportunities.
Proposition Development And Delivery: Write and present the business case for digital products and related opportunities.
Document product feature requirements and artifacts to support the product development process.
Clearly communicate compelling ideas (using presentations, wireframes, prototypes, etc.) to a wide range of stakeholders.
Collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway that will host new business functionality.
Collaborate with First Command functional leaders (e.g. Training, Adoption, Change-Management, Marketing, etc.) and subject matter experts to ensure features are released in a business-ready and timely manner.
Product Management And Measurement: Utilize an evidence-based method for Product decision-making including but not limited to opportunity prioritization and client understanding.
Be accountable for capturing identified value propositions in the business case and product roadmap.
Be accountable and responsible for product metrics, including commercial and noncommercial goals through continuous monitoring and measurement.
Be accountable for client experience and satisfaction metrics through continuous monitoring and measurement.
Provide support to sales and marketing to agree on business-building tactics, activities, and targets and to ensure that value proposition and messaging are clear.
What skills/qualifications do you need? Education
Bachelor’s degree required (may consider experience in lieu of degree)
Master’s degree preferred
Work Experience
5+ years product management experience, including going through a full product lifecycle (from launch to maturity)
5+ years Digital Marketing industry experience, including an understanding of marketing strategy, industry digital trends, and technology stacks
Proven record managing technical products that support Marketing initiatives including web solutions and digital marketing platforms similar to Marketo, HubSpot or Salesforce Marketing Cloud – Salesforce Marketing Cloud experience preferred
Experience working effectively in Agile frameworks
Certifications
Product Management
Agile and Scrum
Platform and Technology
Process Improvement
Financial Services
Marketing
Salesforce Marketing Cloud Consultant
Required Knowledge, Skills And Abilities Knowledge
Relevant market and industry trends, including consumer, regulatory, legal, and technology
Target personas and segments, overall market landscape
Familiarity with digital technologies and industry tech stacks
Company strategy, brand and value proposition
Best practices and emerging trends related to innovation and go-to-market
Agile development methods
Ideation and opportunity identification methods
Skills
Ability to conduct market, competitor, and customer research to gather insight, assess market opportunities, and make the case for investment
Digital product strategy definition
Digital product lifecycle management
Ability to coordinate with digital product engineering and other functions for product development and delivery
Communication, relationship-building, and influencing skills
Abilities
Deep curiosity about customers, technology, and industry trends
Visionary and forward-thinking, able to transfer a product vision into an outcome
Strategic thinking
Creative and innovative
Exhibits analytical, rational, and logical thinking for optimal problem-solving
Empathetic to clients, advisors, and users
Collaborative
Detail-oriented, well organized, efficient with time management
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Product Management and Marketing
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