Better Business Bureau serving Greater Iowa, Quad Cities and Siouxland Region
Growth and Marketing Manager
Better Business Bureau serving Greater Iowa, Quad Cities and Siouxland Region, Des Moines, Iowa, United States, 50319
Overview
We’re seeking a strategic and entrepreneurial
Growth and Marketing Manager
to lead marketing and brand visibility efforts that drive membership growth, deepen engagement, and expand our impact across Iowa. This role combines high-level strategy with hands-on execution—developing revenue-generating products and programming, strengthening brand awareness through earned media, and leading a high-performing marketing team.
This position plays a critical role in shaping our member experience and public presence, while also contributing as a key voice on the internal leadership team and with our Board. If you thrive at the intersection of purpose, innovation, and results, this is your opportunity to make a lasting impact.
Responsibilities Strategy & Brand Growth
Develop and execute integrated marketing strategies to grow membership, improve retention, and increase participation in BBB programs and events
Own and optimize the full membership marketing funnel—from acquisition and onboarding to renewal and re-engagement
Grow the BBB brand across Iowa through proactive earned media strategies—securing broadcast, radio, and print coverage to amplify our impact at no cost
Represent the organization nationally with BBB marketing peers to bring best practices and new ideas back to Iowa
Create, package, and promote new products and programs that generate revenue through sponsorships, co-branded partnerships, and paid subscriptions
Partner across teams to align offerings with member needs and market demand
Lead, mentor, and develop the Communications Coordinator and other marketing staff to build a strong, innovative team culture
Provide marketing leadership to the BBB Board and serve as a key contributor to the Internal Leadership Team
Train and coordinate the marketing and community relations work of the Cedar Rapids and Quad Cities branch offices
Collaborate across Membership, Events, Programs, and Communications to align messaging and maximize reach
Campaign Execution & Analytics
Run targeted, multi-channel campaigns across email, social, web, and paid media to drive member action
Leverage marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce) to optimize performance and personalize outreach
Develop compelling content and messaging that reflects our values, showcases member benefits, and tells the BBB story
What success looks like
Year-over-year membership and revenue growth
New product or program offerings contributing to diversified income
Increased earned media placements and positive brand visibility
High engagement and alignment across regional offices and marketing staff
Stronger connections with members, media, and the broader public
Qualifications
7 years of experience in marketing, communications, or engagement roles—preferably within a membership-based or nonprofit organization
Proven success in growing membership and community awareness through strategic campaigns and partnerships
Experience managing staff, agencies, or cross-functional teams, accomplished supervisor
Strong understanding of public relations, digital marketing, content strategy, and analytics
Familiarity with CRM, email marketing, and content management tools (e.g., HubSpot, Mailchimp, WordPress)
Excellent written, verbal, and interpersonal communication skills
Ability to balance creative vision with data-driven decision-making
Why join us? At Better Business Bureau Iowa, we believe in building trust in the marketplace through transparency, education, and community leadership. This role offers the chance to lead a talented team, shape a growing brand, and create innovative offerings that directly support Iowa businesses and consumers. If you're passionate about strategic marketing, meaningful impact, and leading with purpose—we’d love to connect.
#J-18808-Ljbffr
Growth and Marketing Manager
to lead marketing and brand visibility efforts that drive membership growth, deepen engagement, and expand our impact across Iowa. This role combines high-level strategy with hands-on execution—developing revenue-generating products and programming, strengthening brand awareness through earned media, and leading a high-performing marketing team.
This position plays a critical role in shaping our member experience and public presence, while also contributing as a key voice on the internal leadership team and with our Board. If you thrive at the intersection of purpose, innovation, and results, this is your opportunity to make a lasting impact.
Responsibilities Strategy & Brand Growth
Develop and execute integrated marketing strategies to grow membership, improve retention, and increase participation in BBB programs and events
Own and optimize the full membership marketing funnel—from acquisition and onboarding to renewal and re-engagement
Grow the BBB brand across Iowa through proactive earned media strategies—securing broadcast, radio, and print coverage to amplify our impact at no cost
Represent the organization nationally with BBB marketing peers to bring best practices and new ideas back to Iowa
Create, package, and promote new products and programs that generate revenue through sponsorships, co-branded partnerships, and paid subscriptions
Partner across teams to align offerings with member needs and market demand
Lead, mentor, and develop the Communications Coordinator and other marketing staff to build a strong, innovative team culture
Provide marketing leadership to the BBB Board and serve as a key contributor to the Internal Leadership Team
Train and coordinate the marketing and community relations work of the Cedar Rapids and Quad Cities branch offices
Collaborate across Membership, Events, Programs, and Communications to align messaging and maximize reach
Campaign Execution & Analytics
Run targeted, multi-channel campaigns across email, social, web, and paid media to drive member action
Leverage marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce) to optimize performance and personalize outreach
Develop compelling content and messaging that reflects our values, showcases member benefits, and tells the BBB story
What success looks like
Year-over-year membership and revenue growth
New product or program offerings contributing to diversified income
Increased earned media placements and positive brand visibility
High engagement and alignment across regional offices and marketing staff
Stronger connections with members, media, and the broader public
Qualifications
7 years of experience in marketing, communications, or engagement roles—preferably within a membership-based or nonprofit organization
Proven success in growing membership and community awareness through strategic campaigns and partnerships
Experience managing staff, agencies, or cross-functional teams, accomplished supervisor
Strong understanding of public relations, digital marketing, content strategy, and analytics
Familiarity with CRM, email marketing, and content management tools (e.g., HubSpot, Mailchimp, WordPress)
Excellent written, verbal, and interpersonal communication skills
Ability to balance creative vision with data-driven decision-making
Why join us? At Better Business Bureau Iowa, we believe in building trust in the marketplace through transparency, education, and community leadership. This role offers the chance to lead a talented team, shape a growing brand, and create innovative offerings that directly support Iowa businesses and consumers. If you're passionate about strategic marketing, meaningful impact, and leading with purpose—we’d love to connect.
#J-18808-Ljbffr