Heinekenmexico
Overview
We’re seeking a passionate and driven Brand Manager to join our marketing team, focusing on three dynamic brands within our Hispanic portfolio: Dos Equis, Tecate, and Indio. This role offers the opportunity to manage brands at different stages of development—from driving growth for Dos Equis in the Hispanic market, to mitigating declines for Tecate, and helping incubate the Indio brand in the U.S.
The ideal candidate is a strategic thinker with strong executional skills, who thrives in a fast-paced environment and is excited to work across multiple brands. This role works in close collaboration with Regional Marketing, Sales, and cross-functional partners to drive brand performance and cultural relevance.
Benefits
Hands-on experience managing three distinct brands with unique challenges and opportunities.
Exposure to brand building, turnaround strategy, and early-stage brand incubation.
Strong cross-functional collaboration with Sales, Regional Marketing, Insights, and Legal.
A strategic foundation in marketing to Hispanic consumers and driving culturally relevant brand initiatives.
Key Responsibilities
Support the Brand Director in the development and execution of marketing strategies for Dos Equis, Tecate, and Indio.
Lead go-to-market planning, activation, and tracking of brand initiatives with a focus on Hispanic consumer engagement.
Work with key stakeholders: internal & external agency partners, national sales and regional marketing teams.
Support Brand Director on reporting back to the regional team on key insights and driving actions to ensure brand business delivery.
Assist in managing agency relationships and creative development, with some exposure to legal and regulatory reviews.
Gain, share, and leverage on-going understanding of the beer business, channels, retail trade.
Become an expert on our consumers, their lifestyle and their most relevant cultural passion points (sports, entertainment, Pop Culture), and how that applies to driving our business.
Help analyze brand performance, and competitive activity to inform future strategies.
Support additional brand efforts and innovation projects as needed across the broader portfolio.
Lead planning, logistics, and execution of select Brand Team and Agency events, including scheduling and management of monthly touchpoint calls with sales.
Basic Qualifications
3 years Brand Marketing experience
Proven track record of end-to-end project and stakeholder management experience
Agency management experience
Preferred Qualifications
Bachelor’s degree in marketing or equivalent strongly preferred
Knowledge of the beverage industry or CPG preferred
Experience with multicultural or Hispanic marketing preferred
Ability to work independently and manage multiple priorities simultaneously
Collaborative mindset and willingness to roll up sleeves when needed
HEINEKEN Leadership Expectations
Connect
Shape
Develop
Deliver
Role Model
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The ideal candidate is a strategic thinker with strong executional skills, who thrives in a fast-paced environment and is excited to work across multiple brands. This role works in close collaboration with Regional Marketing, Sales, and cross-functional partners to drive brand performance and cultural relevance.
Benefits
Hands-on experience managing three distinct brands with unique challenges and opportunities.
Exposure to brand building, turnaround strategy, and early-stage brand incubation.
Strong cross-functional collaboration with Sales, Regional Marketing, Insights, and Legal.
A strategic foundation in marketing to Hispanic consumers and driving culturally relevant brand initiatives.
Key Responsibilities
Support the Brand Director in the development and execution of marketing strategies for Dos Equis, Tecate, and Indio.
Lead go-to-market planning, activation, and tracking of brand initiatives with a focus on Hispanic consumer engagement.
Work with key stakeholders: internal & external agency partners, national sales and regional marketing teams.
Support Brand Director on reporting back to the regional team on key insights and driving actions to ensure brand business delivery.
Assist in managing agency relationships and creative development, with some exposure to legal and regulatory reviews.
Gain, share, and leverage on-going understanding of the beer business, channels, retail trade.
Become an expert on our consumers, their lifestyle and their most relevant cultural passion points (sports, entertainment, Pop Culture), and how that applies to driving our business.
Help analyze brand performance, and competitive activity to inform future strategies.
Support additional brand efforts and innovation projects as needed across the broader portfolio.
Lead planning, logistics, and execution of select Brand Team and Agency events, including scheduling and management of monthly touchpoint calls with sales.
Basic Qualifications
3 years Brand Marketing experience
Proven track record of end-to-end project and stakeholder management experience
Agency management experience
Preferred Qualifications
Bachelor’s degree in marketing or equivalent strongly preferred
Knowledge of the beverage industry or CPG preferred
Experience with multicultural or Hispanic marketing preferred
Ability to work independently and manage multiple priorities simultaneously
Collaborative mindset and willingness to roll up sleeves when needed
HEINEKEN Leadership Expectations
Connect
Shape
Develop
Deliver
Role Model
#J-18808-Ljbffr