Inside Higher Ed
Marketing and Outreach Manager - English Language Programs
Inside Higher Ed, Washington, District of Columbia, us, 20022
Overview
The Marketing and Outreach Manager is a key member of the Marketing and Outreach team for English Language Programs (ELP). The primary objectives of the Marketing and Outreach team are recruiting new applicants to the program, building ties with partner institutions and leaders in the TESOL field, involving current participants in Marketing and Outreach projects, providing engagement and professional development opportunities for alumni, and enhancing program visibility. These objectives are met using a variety of in-person and digital means, including regional and national conferences, special events, social media, the program website, and an online participant community of practice, recruitment webinars, newsletters, and more. Responsibilities
The primary responsibility of the Marketing and Outreach Manager is to develop strategy for and oversee the implementation of all aspects of the Marketing and Outreach program for ELP. The focus is on building ELP's reputation as the leading exchange program for TESOL professionals to ensure that highly qualified candidates apply to every year and on increasing engagement with program alumni and with TESOL leaders and institutions. The Manager will supervise a team of coordinators who are charged with planning and implementing the unit's work. English Language Programs, funded by the U.S. Department of State, places experienced U.S. TESOL professionals at educational institutions on short- and long-term assignments in all regions of the world, conducted both in-country and virtually. Participants in the Fellow, Specialist, and Virtual Educator Programs promote English language learning and mutual understanding through cultural exchange. The Center for Intercultural Education and Development (CIED) at Georgetown University is the current administrator of English Language Programs. Strategic Planning
Identifies strategies to develop new opportunities to fulfill the objectives of the Marketing and Outreach team and to ensure ongoing projects remain innovative and effective, in close collaboration with the Associate Director and the U.S. Department of State; and Works closely with the Marketing and Outreach coordinators to develop quarterly strategy reports for the U.S. Department of State. Project Management
Conceptualizes and manages projects to promote English Language Programs, targeting multiple audiences: prospects, applicants, participants, alumni, TESOL institutions and organizations, and leaders in the TESOL field. Supervises the Marketing and Outreach team of coordinators (currently five) who plan and execute Marketing and Outreach projects in key areas: Visibility, Fellows, Specialists, Virtual Educators, and Alumni. The Manager also oversees several part-time contractors and provides hands-on support as needed. Projects that support the primary objectives of Marketing and Outreach (recruiting new applicants, building ties with partner TESOL institutions, involving current participants, providing engagement opportunities for alumni, and enhancing program visibility) fall into categories such as: Conferences and events, including regional and national TESOL conferences; recruitment and visibility webinars; and networking events with the TESOL community. Communications, including the English Language Programs website; online participant and alumni Community of Practice; online community events; social media; digital advertising and job boards; brochures and other materials; newsletters; press releases and program announcements; and promotional videos. Alumni engagement, including alumni events, promoting alumni involvement across Marketing and Outreach activities, Alumni Ambassador program, and program anniversaries and other events. TESOL Professional Development Projects, including LMS on the COP, Training of Trainers, and Specialist Master Class. Salesforce CRM, including collaboration with the ELP IT Projects team to support recruitment, alumni engagement, institutional outreach, and reporting; and management of Salesforce data maintenance to ensure effective searches and reports. Quality and Continuity: Branding, Design, and Messaging
Ensures quality and continuity in communications across all ELP media channels and platforms, including supervising the design and production of materials used to support Marketing and Outreach initiatives (brochures, website pages, newsletters, conference materials, booth design, and presentations). Performs executive editor duties for all external communications, ensuring consistency in style, content, design, and branding. Ensures that all digital, print, and other media materials comply with branding requirements established by the U.S. Department of State and maintain consistency across all platforms and materials. Measuring and Reporting Results
Builds processes and systems to curate information and report on Marketing and Outreach progress to the U.S. Department of State and other stakeholders, delegating as appropriate. This includes: Metrics for measuring success; Website, social media, and COP activity with traffic and analytics; Event attendance and in-person contacts; Project progress reports; Lessons learned; and Other reports as requested by the U.S. Department of State. Other Duties
Collaborates with the ELP management team to meet annual goals for recruitment, candidate selection, participant support, and alumni engagement; Travels to conferences and events to present and supervise activities; networks with key stakeholders. Backstops team members when they are out of the office; Takes on temporary duties when team members leave; Manages onboarding and training of new team members. Work Interactions
The Marketing and Outreach Manager is a key member of the 23-person ELP team at CIED. The team consists of five units, each with its own manager and coordinators supporting the work of the respective manager. The Marketing and Outreach Manager reports to the Associate Program Director and collaborates with other ELP units, Finance Office staff, and external DOS staff in Washington, D.C. and U.S. Embassies overseas. The position supports DOS goals of promoting friendly, peaceful relations through academic, cultural, and professional exchanges, aligning with Georgetown's principle of fostering discourse among diverse faiths, cultures, and beliefs. Qualifications
MA in TESOL or related field and/or BA or MA in Marketing/Communications or related field Demonstrated experience in marketing/communications Demonstrated experience with program management and strategic planning Demonstrated professional experience with online social media platforms and/or database/client management systems and/or online teaching/training Demonstrated experience managing staff Demonstrated skills in writing and editing for multiple media Exceptional copy-editing skills Exemplary collaborative capacity Exceptionally strong organizational and time management skills Ability to work in a fast-paced and changing environment Ability to independently establish objectives, plan, direct, and evaluate all aspects of work projects Ability to understand, synthesize, and conceptualize input and requests from multiple stakeholders Outstanding interpersonal oral and written communications skills with ability to interact with a diverse clientele Demonstrated effort to improve operations and streamline processes Ability to travel domestically and internationally, as needed Proficiency in Microsoft Office Suite and Google applications Preferred Qualifications
Professional experience in the TESOL field Experience with WordPress, Salesforce, Canva, Adobe Pro, Mailchimp, and Hootsuite Alumnus/alumna of the U.S. Department of State English Language Fellow or Specialist Programs Experience with federally funded exchange programs and/or educational programs Experience living and working overseas Work Mode
Hybrid 2 days. Work mode designations are regularly reviewed to meet evolving needs. Details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation. Submission Guidelines
To be considered for any position at Georgetown University you must submit a cover letter and resume for each position of interest. These documents are not kept on file for future positions. Need Assistance
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application process, please contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu. For application process assistance, call 202-687-2500. For information about Georgetown benefits, visit Georgetown Works. EEO Statement
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex, disability status, protected veteran status, or any other characteristic protected by law. Benefits
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include health, dental and vision plans, disability and life insurance, retirement savings programs, tuition assistance, and voluntary insurance options. For details, see the Georgetown Benefits site at https://benefits.georgetown.edu. To apply, visit https://apptrkr.com/2711837
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The Marketing and Outreach Manager is a key member of the Marketing and Outreach team for English Language Programs (ELP). The primary objectives of the Marketing and Outreach team are recruiting new applicants to the program, building ties with partner institutions and leaders in the TESOL field, involving current participants in Marketing and Outreach projects, providing engagement and professional development opportunities for alumni, and enhancing program visibility. These objectives are met using a variety of in-person and digital means, including regional and national conferences, special events, social media, the program website, and an online participant community of practice, recruitment webinars, newsletters, and more. Responsibilities
The primary responsibility of the Marketing and Outreach Manager is to develop strategy for and oversee the implementation of all aspects of the Marketing and Outreach program for ELP. The focus is on building ELP's reputation as the leading exchange program for TESOL professionals to ensure that highly qualified candidates apply to every year and on increasing engagement with program alumni and with TESOL leaders and institutions. The Manager will supervise a team of coordinators who are charged with planning and implementing the unit's work. English Language Programs, funded by the U.S. Department of State, places experienced U.S. TESOL professionals at educational institutions on short- and long-term assignments in all regions of the world, conducted both in-country and virtually. Participants in the Fellow, Specialist, and Virtual Educator Programs promote English language learning and mutual understanding through cultural exchange. The Center for Intercultural Education and Development (CIED) at Georgetown University is the current administrator of English Language Programs. Strategic Planning
Identifies strategies to develop new opportunities to fulfill the objectives of the Marketing and Outreach team and to ensure ongoing projects remain innovative and effective, in close collaboration with the Associate Director and the U.S. Department of State; and Works closely with the Marketing and Outreach coordinators to develop quarterly strategy reports for the U.S. Department of State. Project Management
Conceptualizes and manages projects to promote English Language Programs, targeting multiple audiences: prospects, applicants, participants, alumni, TESOL institutions and organizations, and leaders in the TESOL field. Supervises the Marketing and Outreach team of coordinators (currently five) who plan and execute Marketing and Outreach projects in key areas: Visibility, Fellows, Specialists, Virtual Educators, and Alumni. The Manager also oversees several part-time contractors and provides hands-on support as needed. Projects that support the primary objectives of Marketing and Outreach (recruiting new applicants, building ties with partner TESOL institutions, involving current participants, providing engagement opportunities for alumni, and enhancing program visibility) fall into categories such as: Conferences and events, including regional and national TESOL conferences; recruitment and visibility webinars; and networking events with the TESOL community. Communications, including the English Language Programs website; online participant and alumni Community of Practice; online community events; social media; digital advertising and job boards; brochures and other materials; newsletters; press releases and program announcements; and promotional videos. Alumni engagement, including alumni events, promoting alumni involvement across Marketing and Outreach activities, Alumni Ambassador program, and program anniversaries and other events. TESOL Professional Development Projects, including LMS on the COP, Training of Trainers, and Specialist Master Class. Salesforce CRM, including collaboration with the ELP IT Projects team to support recruitment, alumni engagement, institutional outreach, and reporting; and management of Salesforce data maintenance to ensure effective searches and reports. Quality and Continuity: Branding, Design, and Messaging
Ensures quality and continuity in communications across all ELP media channels and platforms, including supervising the design and production of materials used to support Marketing and Outreach initiatives (brochures, website pages, newsletters, conference materials, booth design, and presentations). Performs executive editor duties for all external communications, ensuring consistency in style, content, design, and branding. Ensures that all digital, print, and other media materials comply with branding requirements established by the U.S. Department of State and maintain consistency across all platforms and materials. Measuring and Reporting Results
Builds processes and systems to curate information and report on Marketing and Outreach progress to the U.S. Department of State and other stakeholders, delegating as appropriate. This includes: Metrics for measuring success; Website, social media, and COP activity with traffic and analytics; Event attendance and in-person contacts; Project progress reports; Lessons learned; and Other reports as requested by the U.S. Department of State. Other Duties
Collaborates with the ELP management team to meet annual goals for recruitment, candidate selection, participant support, and alumni engagement; Travels to conferences and events to present and supervise activities; networks with key stakeholders. Backstops team members when they are out of the office; Takes on temporary duties when team members leave; Manages onboarding and training of new team members. Work Interactions
The Marketing and Outreach Manager is a key member of the 23-person ELP team at CIED. The team consists of five units, each with its own manager and coordinators supporting the work of the respective manager. The Marketing and Outreach Manager reports to the Associate Program Director and collaborates with other ELP units, Finance Office staff, and external DOS staff in Washington, D.C. and U.S. Embassies overseas. The position supports DOS goals of promoting friendly, peaceful relations through academic, cultural, and professional exchanges, aligning with Georgetown's principle of fostering discourse among diverse faiths, cultures, and beliefs. Qualifications
MA in TESOL or related field and/or BA or MA in Marketing/Communications or related field Demonstrated experience in marketing/communications Demonstrated experience with program management and strategic planning Demonstrated professional experience with online social media platforms and/or database/client management systems and/or online teaching/training Demonstrated experience managing staff Demonstrated skills in writing and editing for multiple media Exceptional copy-editing skills Exemplary collaborative capacity Exceptionally strong organizational and time management skills Ability to work in a fast-paced and changing environment Ability to independently establish objectives, plan, direct, and evaluate all aspects of work projects Ability to understand, synthesize, and conceptualize input and requests from multiple stakeholders Outstanding interpersonal oral and written communications skills with ability to interact with a diverse clientele Demonstrated effort to improve operations and streamline processes Ability to travel domestically and internationally, as needed Proficiency in Microsoft Office Suite and Google applications Preferred Qualifications
Professional experience in the TESOL field Experience with WordPress, Salesforce, Canva, Adobe Pro, Mailchimp, and Hootsuite Alumnus/alumna of the U.S. Department of State English Language Fellow or Specialist Programs Experience with federally funded exchange programs and/or educational programs Experience living and working overseas Work Mode
Hybrid 2 days. Work mode designations are regularly reviewed to meet evolving needs. Details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation. Submission Guidelines
To be considered for any position at Georgetown University you must submit a cover letter and resume for each position of interest. These documents are not kept on file for future positions. Need Assistance
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application process, please contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu. For application process assistance, call 202-687-2500. For information about Georgetown benefits, visit Georgetown Works. EEO Statement
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex, disability status, protected veteran status, or any other characteristic protected by law. Benefits
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include health, dental and vision plans, disability and life insurance, retirement savings programs, tuition assistance, and voluntary insurance options. For details, see the Georgetown Benefits site at https://benefits.georgetown.edu. To apply, visit https://apptrkr.com/2711837
#J-18808-Ljbffr