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Kanak Elite Services

Business Analyst

Kanak Elite Services, Alpharetta, Georgia, United States, 30239

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Hello There,

My name is

Himanshu Sharma , and I serve as the

Recruitment Lead

at

Kanak-IT INC.

I am reaching out to share an excellent career opportunity for the role of

Business Analyst

with our esteemed client. If you are interested, please share your updated resume at Himanshu01@kanakits.com.

Job Description

Job Title:

Business Analyst

Location:

Alpharetta, GA

Workplace Type:

Onsite

Responsibilities include: 3-6 years of experience as a Business Analyst, preferably in Martech or campaign management domains. Familiarity with Naehas or similar Offer Management platforms is a strong plus. Strong understanding of customer segmentation, personalization, and campaign lifecycle. Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools. Excellent analytical, problem-solving, and communication skills. Ability to work in Agile environments and collaborate with cross-functional teams. Gathering and documenting functional and non-functional requirements with business stakeholders. Translating business needs into user stories, process flows, and acceptance criteria. Collaborating with solution architects and developers to ensure alignment between business goals and technical implementation. Participating in client workshops and supporting campaign and offer strategy definitions. Assisting in UAT planning and execution to ensure solutions meet business expectations. Analyzing data and campaign performance to provide insights and recommendations. Maintaining documentation for business processes, configurations, and platform usage.

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