Vice President, Advertising FAST Streaming
Sony Pictures Entertainment (SPE), a subsidiary of Sony Corporation of America and ultimately of Tokyo-based Sony Group Corporation, is a global leader in the creation and distribution of entertainment content across all platforms. From motion picture and television production to digital content and home entertainment, SPE operates in more than 140 countries worldwide.
SPE is seeking a dynamic and experienced Vice President of Advertising (FAST & AVOD Streaming – Global) to join our forward-thinking New Media organization—an innovative team driving the future of entertainment through cutting-edge platforms and storytelling.
This role will own end-to-end global ad monetization for our FAST & AVOD streaming business. The scope will span direct & programmatic sales, partner development, ad operations, pricing, yield, ad-quality governance, measurement, and revenue analytics.
Key Responsibilities
- Set multi-year go-to-market and pricing strategy; manage revenue delivery and demand pipelines across CTV, mobile, web, and OEM FAST services
- Drive supply-path optimization—evaluate/refine SSP mix to reduce tech fees and lift net CPM
- Own the CTV measurement roadmap (iSpot, VideoAmp, Nielsen ONE) and attribution partnerships; meet advertiser outcome needs
- Conduct inventory, capacity-utilization, and pacing analysis; maintain financial models for forecasting and scenario planning
- Establish dynamic pricing, floor tests, auction mechanics, ad-load policies, and unit-economics guardrails
- Cultivate senior relationships with agencies, brands, DSPs, SSPs, OEM platforms, data & measurement partners
- Partner with Content, Marketing, and Product teams to launch innovative ad products (pause-ads, shoppable, interactive overlays, sponsorships)
- Direct Ad Ops on trafficking, brand safety, creative QA, and SSAI integrity
- Ensure compliance with GDPR, LGPD, PDPA, COPPA, and emerging privacy frameworks; steward TAG/IAB certifications
- Leverage first-party IDs, data clean rooms, and contextual signals (with Data & Privacy teams) for addressable ad solutions
- Work closely with FP&A on quarterly closes, revenue accruals, and long-range planning models
- Hire, coach, and retain a high-performing global team; define OKRs, compensation plans, and succession pipeline
- eP&L: Full responsibility for a multi-million annual ad business; accountable for YoY revenue and growth
- People: Lead a global team across Ad Sales, Growth Partnerships, Revenue Ops, Yield, Pricing, Ad Ops & Quality; manage OPEX and headcount budgets
Required Qualifications
- 12+ years in digital advertising; 5+ years leading global FAST/AVOD monetization
- Deep expertise in programmatic CTV auctions, SSAI workflows, inventory forecasting, and cross-platform measurement
- Experience managing direct & programmatic funnels, pricing, yield, and ad-ops functions
- Familiarity with leading ad-tech & data stacks (Publica, MediaTailor, Google Ad Manager, SSPs, LiveRamp, Adobe, Twilio, or equivalents)
Desired Characteristics
- Entrepreneurial, analytical, and solutions-oriented; can translate complex concepts for senior executives
- Thrives in a hands-on, cross-functional, scale-up environment; proven change agent who inspires and develops teams
Additional Requirement
- Travel: 20–30% international and domestic, as business needs dictate
Seniority level
- Executive
Employment type
- Full-time
Job function
- Advertising, Management, and Marketing
Industries
- Entertainment Providers, Broadcast Media Production and Distribution, and Technology, Information and Media