Overview
The Parker Institute for Cancer Immunotherapy (PICI) seeks a sharp, creative Digital & Brand Marketing Specialist to energize and elevate our digital presence and brand storytelling. Reporting to the Head of Communications & Marketing, you will bring PICI’s brand content strategy to life on social media, e-newsletters and websites, translating the complexity and promise of immunotherapy into compelling digital narratives for researchers, investors, patients and donors.
This hands-on role is ideal for a digital native with a sophisticated eye for design, insatiable attention to detail, exceptional writing skills, and a knack for finding the right story and channel to drive engagement. The ideal candidate is a proactive, independent thinker who takes pride in driving projects from concept to completion and collaborates seamlessly with cross-functional teams to ensure a unified, powerful brand voice. This is a unique opportunity to directly shape the story of breakthrough cancer research and its significance for patients.
Core Responsibilities
- Digital Channel & Ecosystem Oversight: Maintain, elevate, and expand PICI’s digital ecosystem—including websites, LinkedIn, X (Twitter), Instagram, Facebook, Member Center, email platforms (currently Mailchimp), and online branding hubs—with a strategic, audience-first approach.
- Collaborate with team members, subject-matter experts and vendors to keep channels active, fresh and responsive to emerging priorities.
- Optimize all digital channels and content to remain current, visually compelling, on-brand, relevant and aligned with PICI’s mission.
- Monitor and improve SEO, UX and CMS (WordPress) and technical performance; work with IT and vendors to ensure technical excellence and a seamless user experience across channels.
- Oversee digital engagement data flow and contact management; ensure new and existing audience segments are accurately captured from all engagement channels into Salesforce to support targeted outreach, user journeys, audience segmentation and insights.
- Analytics & Insights: Track and analyze performance using Google Analytics, native social insights, email analytics and dashboards; translate findings into actionable recommendations and regularly report to the team and leadership; test and adopt new tools and tactics.
- Content Strategy & Creation: Create and manage the digital content calendar; write, design and QC across channels; produce multimedia content; maintain brand consistency; and develop premium content with external vendors.
- Network Engagement & Collaboration: Deepen engagement in the Member Center; collaborate with PICI Centers and investigators to co-develop campaigns; work with leadership, agencies, communicators and vendors to launch aligned digital initiatives.
- Digital Asset & Brand Management: Enforce brand voice and visual standards; lead visual design and art direction; build and maintain a central digital asset library; monitor sentiment and protect brand reputation.
- Communications & Marketing Support: Provide hands-on support for campaigns, promotions, live coverage, crisis response; develop training materials and onboarding resources; act as a thought partner on digital strategy.
Required Qualifications
- BA/BS in marketing, communications, digital media, journalism, design, or science-based discipline
- 5-7+ years in digital communications, content strategy, channel management, and brand execution at an oncology-focused nonprofit or biotech, with a preference for immunology experience
- Proven track record executing digital channel storytelling that drives awareness, engagement, or action
- Portfolio demonstrating strategic, clear, creative content and brand consistency across channels
- Proficiency in Adobe Creative Suite, CMS (WordPress or Drupal), analytics tools (Google Analytics, Sprout Social, etc.), Mailchimp, Salesforce, SEO, and multimedia editing
- Strong project execution and organizational skills with the ability to manage multiple concurrent campaigns
- Adequate collaboration with cross-functional teams and external partners
- Strong visual storytelling and design sensibility with channel-based brand management experience
- Analytical thinker who can translate data into creative channel strategy
- Ability to distill key takeaways from scientific papers for scientific and non-scientific audiences
Preferred Experience
- Ownership of specific brand voice, style, look and feel
- Experience developing materials to support fundraising campaigns
- Background collaborating with academic, scientific, or complex external organizations
- Experience maintaining private member channels or secure digital communities
- Familiarity with AI for efficiency in content, analytics or workflows, while preserving a human-centric voice
- Experience building and maintaining brand guidelines and visual identity systems for multiple digital channels
Why PICI?
Purpose and Impact: Your work contributes directly to curing cancer
Driven Team: Join a high-energy group where curiosity, creativity and initiative matter
Personal Growth: Build expertise by driving digital transformation at an organization that has radically reshaped scientific research
Modern Tech & Flexibility: Use advanced tools in a supportive hybrid work environment
Culture of Excellence: Be part of a culture that champions individuality, innovation and continuous learning
Compensation & Benefits
- Salary: $130k - $170k per year based on experience and qualifications
- Health, dental, and vision insurance
- 403(b) with company match
Additional Information
- Must be authorized to work in the United States; we do not sponsor work visas
- Local candidates preferred
- No relocation assistance will be provided
How to Apply
- Your resume
- 2–3 design or writing samples that simplify complex scientific topics
- Optional: Portfolio of digital content, campaigns or multimedia work