MARA
Overview
The remote Vice President of Product Marketing will be responsible for crafting and executing a comprehensive content and product marketing strategy that builds brand authority, engages diverse audiences, and fuels business growth. This senior leader will oversee a multi-channel content ecosystem, including editorial, video, social, SEO, thought leadership, and campaign content, and ensure alignment with MARA's overarching business goals. This role requires a blend of strategic vision, creative leadership, and operational excellence, with the ability to inspire teams, manage complex initiatives, and measure success. Responsibilities
Define and own the company\'s content and product marketing vision, mission, and strategic roadmap. Partner with executive leadership to ensure content supports corporate objectives, product launches, and brand positioning. Develop audience-centric marketing strategies informed by data, market insights, and brand identity. Oversee the creation of high-impact product content across formats (articles, videos, infographics, podcasts, whitepapers, case studies, and more). Ensure all content aligns with brand voice, quality standards, and compliance requirements. Implement editorial guidelines, workflows, and governance models for consistency and scalability. Lead, mentor, and build a high-performing global content team, including writers, editors, and strategists. Collaborate cross-functionally with communications, design, and growth teams. Foster a culture of creativity, accountability, and curiosity. Leverage analytics to track performance, measure ROI, and optimize content strategies. Drive organic growth through SEO, content distribution, and strategic partnerships. Stay ahead of industry trends, emerging platforms, and new storytelling formats. Qualifications
10+ years in marketing or communications, with at least 5 years in leadership roles Proven track record of building and scaling successful multi-channel content programs Experience building product marketing strategies from 0-1 Exceptional writing, editing, and storytelling skills, with a portfolio of high-impact campaigns Experience managing large budgets and complex cross-functional projects Expertise in SEO, content analytics, and digital distribution channels Seniority level
Executive Employment type
Full-time Job function
Product Management and Marketing Industries: Technology, Information and Internet Referrals increase your chances of interviewing at MARA by 2x Get notified about new Vice President Product Marketing jobs in
Miami, FL .
#J-18808-Ljbffr
The remote Vice President of Product Marketing will be responsible for crafting and executing a comprehensive content and product marketing strategy that builds brand authority, engages diverse audiences, and fuels business growth. This senior leader will oversee a multi-channel content ecosystem, including editorial, video, social, SEO, thought leadership, and campaign content, and ensure alignment with MARA's overarching business goals. This role requires a blend of strategic vision, creative leadership, and operational excellence, with the ability to inspire teams, manage complex initiatives, and measure success. Responsibilities
Define and own the company\'s content and product marketing vision, mission, and strategic roadmap. Partner with executive leadership to ensure content supports corporate objectives, product launches, and brand positioning. Develop audience-centric marketing strategies informed by data, market insights, and brand identity. Oversee the creation of high-impact product content across formats (articles, videos, infographics, podcasts, whitepapers, case studies, and more). Ensure all content aligns with brand voice, quality standards, and compliance requirements. Implement editorial guidelines, workflows, and governance models for consistency and scalability. Lead, mentor, and build a high-performing global content team, including writers, editors, and strategists. Collaborate cross-functionally with communications, design, and growth teams. Foster a culture of creativity, accountability, and curiosity. Leverage analytics to track performance, measure ROI, and optimize content strategies. Drive organic growth through SEO, content distribution, and strategic partnerships. Stay ahead of industry trends, emerging platforms, and new storytelling formats. Qualifications
10+ years in marketing or communications, with at least 5 years in leadership roles Proven track record of building and scaling successful multi-channel content programs Experience building product marketing strategies from 0-1 Exceptional writing, editing, and storytelling skills, with a portfolio of high-impact campaigns Experience managing large budgets and complex cross-functional projects Expertise in SEO, content analytics, and digital distribution channels Seniority level
Executive Employment type
Full-time Job function
Product Management and Marketing Industries: Technology, Information and Internet Referrals increase your chances of interviewing at MARA by 2x Get notified about new Vice President Product Marketing jobs in
Miami, FL .
#J-18808-Ljbffr