HubSpot Administrator (Contract, 30 hrs/week)

About Us We are an early-stage women’s health diagnostics company building innovative solutions to reduce pregnancy complications and help more families avoid deliveries beginning with a health crisis. Our commercial and operational teams depend on HubSpot as the central nervous system for marketing, DTC and b2b sales, and customer success. To keep pace with our growth, we’re seeking a HubSpot Administrator to own and optimize our CRM, ecommerce and automation environment. Role Summary The HubSpot Administrator is both a strategic enabler and hands-on builder, ensuring our CRM, ecommerce, and marketing automation stack is configured, accurate, and aligned with a seamless customer journey, user needs and business growth. This role supports the flow of leads, campaign execution, customer ordering and purchasing, customer journey tracking and b2b sales motions. Estimated commitment: 30 hours/week on contract, with potential for full-time hire for the right candidate with success. Key Responsibilities CRM Configuration & Maintenance Configure, customize, and maintain HubSpot across Marketing, Sales, and Service hubs Manage users, roles, permissions, and system settings Ensure ongoing data integrity and perform regular data hygiene audits Automation & Integrations Build and optimize workflows for lead nurturing, sales follow-up, customer onboarding, purchasing and lab integrations Integrate HubSpot with e-commerce, LIMS, finance, and other third-party platforms (via APIs or middleware tools) in collaboration with engineering team Manage customer journey, lead scoring, segmentation, and attribution Oversee and evaluate the work of external consultants Reporting & Analytics Design and maintain dashboards for leadership and cross-functional teams Provide actionable insights to improve funnel conversion, sales forecasting, and retention metrics User Training & Support Serve as the go-to internal expert for HubSpot-related questions and issues Train marketing, sales, ops, and customer success teams on HubSpot best practices Develop SOPs and maintain a HubSpot knowledge base for internal users Strategic Alignment Partner with Growth, Marketing, Sales, and Ops leaders to align CRM functionality with business goals Stay current on HubSpot updates and new features, recommending improvements to enhance efficiency and ROI Qualifications 5-7 years hands-on experience as a HubSpot Administrator (HubSpot RevOps certification required) with healthcare experience HIPAA knowledge a must Proven success managing CRM data quality, automation, and reporting Previous experience integrating HubSpot with e-commerce and finance systems a must; integration with lab systems a strong plus Strong analytical skills with ability to translate business requirements into technical workflows Excellent communicator and collaborator across marketing, sales, ops, and customer success teams Success Metrics Customer journey errors

CRM data accuracy ≥ 95% Marketing automation uptime ≥ 99% Timely and accurate dashboards delivered weekly/monthly Positive feedback from stakeholders on HubSpot usability and insights Reporting Direct Manager: Head of Growth Dotted-Line: Commercial Operations Lead Collaboration: Marketing, Growth, Client Services, Software Engineering, Product, Finance, and Lab Ops Company Summary Mirvie is shaping the future of pregnancy health by enabling proactive, personalized and preventive pregnancy care for the well-being of millions of moms and babies. Complications such as preterm birth and preeclampsia affect 1 in 5 pregnancies, with large economic costs and lifelong health consequences for mom and baby. Our proprietary Mirvie RNA platform is the first to predict unexpected complications months before symptoms appear by revealing the underlying biology of each pregnancy. This breakthrough opens a new window into pregnancy health, allowing pregnant women, expecting parents and their doctors to act and intervene before unexpected complications become a crisis. Personalized detection of early disease also promises more equitable care than today’s use of generalized clinical factors that often result in bias. Our mission-driven team of world-class scientists and entrepreneurs have previously brought to market category-first, noninvasive tests used by millions today. The company is headquartered in South San Francisco, California.