LaSalle Network
LaSalle Network has partnered with a growing beauty brand in NYC in their search for a
Senior Product Marketing Manager . This hybrid role is located in New York City and requires onsite presence 2-3 days a week.
Overview You will advocate for a growing product portfolio and manage the full commercialization process for new products, limited editions, and promotional programs designed to drive brand growth. You’ll help shape the product portfolio and go-to-market strategy, support the development of a multi-year product strategy and innovation pipeline, and balance data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches.
Responsibilities
Lead new product launches from concept to shelf, including pricing, positioning, claims, packaging, creative, and regulatory coordination
Manage portfolio strategy, SKU planning, sample development, and line edits
Contribute to a multi-year product strategy and innovation pipeline
Drive Stage Gate meetings and create kickoff and launch materials
Develop compelling launch presentations, GTM strategies, and financial analyses
Track product testing and claims budgets
Analyze market trends, consumer insights, competitive landscape, and portfolio performance to inform strategy
Qualifications
5+ years in product marketing, brand management, or innovation within beauty, haircare, personal care, or related field
1+ years managing or supervising direct reports
Proven track record leading multiple complex product launches end-to-end
Strong knowledge of innovation processes, concept development, pricing, positioning, claims, and GTM strategy
Analytical and data-driven, with experience interpreting sales and market insights
Excellent project management and cross-functional communication skills
Proficiency in Excel, PowerPoint, Asana, and research platforms (e.g., NPD, Mintel)
Collaborative, creative, and comfortable in a fast-paced environment
Salary and Benefits Salary: $110k-$115k base with a 15% eligibility bonus. Mental, dental, vision, and 401k are offered, along with a generous PTO policy.
How to Apply If this sounds like the role for you, apply today!
Missy Stella Sr. Recruiter, LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities across industries. All assignments are at-will and their duration is subject to change.
For more information about benefits, view a full list of our benefits here.
Current listings and salary ranges for related roles are provided for reference only.
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Senior Product Marketing Manager . This hybrid role is located in New York City and requires onsite presence 2-3 days a week.
Overview You will advocate for a growing product portfolio and manage the full commercialization process for new products, limited editions, and promotional programs designed to drive brand growth. You’ll help shape the product portfolio and go-to-market strategy, support the development of a multi-year product strategy and innovation pipeline, and balance data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches.
Responsibilities
Lead new product launches from concept to shelf, including pricing, positioning, claims, packaging, creative, and regulatory coordination
Manage portfolio strategy, SKU planning, sample development, and line edits
Contribute to a multi-year product strategy and innovation pipeline
Drive Stage Gate meetings and create kickoff and launch materials
Develop compelling launch presentations, GTM strategies, and financial analyses
Track product testing and claims budgets
Analyze market trends, consumer insights, competitive landscape, and portfolio performance to inform strategy
Qualifications
5+ years in product marketing, brand management, or innovation within beauty, haircare, personal care, or related field
1+ years managing or supervising direct reports
Proven track record leading multiple complex product launches end-to-end
Strong knowledge of innovation processes, concept development, pricing, positioning, claims, and GTM strategy
Analytical and data-driven, with experience interpreting sales and market insights
Excellent project management and cross-functional communication skills
Proficiency in Excel, PowerPoint, Asana, and research platforms (e.g., NPD, Mintel)
Collaborative, creative, and comfortable in a fast-paced environment
Salary and Benefits Salary: $110k-$115k base with a 15% eligibility bonus. Mental, dental, vision, and 401k are offered, along with a generous PTO policy.
How to Apply If this sounds like the role for you, apply today!
Missy Stella Sr. Recruiter, LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities across industries. All assignments are at-will and their duration is subject to change.
For more information about benefits, view a full list of our benefits here.
Current listings and salary ranges for related roles are provided for reference only.
#J-18808-Ljbffr