amika
Overview
Senior Product Marketing Manager role at amika. Join to apply for the
Senior Product Marketing Manager
role at
amika Base pay range
$110,000.00/yr - $125,000.00/yr Direct message the job poster from amika salary:
$110,000 - $125,000 + bonus location:
remote (must be based in the US and have the right to work) What you’ll do
New Product Launch and Portfolio Management:
Own and manage all aspects of product and portfolio management for the amika brand, including pricing recommendations, SKU management, sample development strategy, and the line edit process Contribute to the development and execution of a 3-year product category strategy and pipeline—from concept to final market launch—including innovation, reformulations, limited editions, promotional kits, holiday programs, and commercial moments Lead the end-to-end NPL process with cross-functional partners to bring development projects from concept to shelf, including monthly Stage Gate meetings for senior leadership approvals Develop and present kickoff documentation and decks related to new formula development (PDRs) and packaging briefs, clearly articulating concept rationale, objectives, and timelines Manage key workstreams for new product launches, including pricing, packaging and artwork development, claims, benefits, copy, creative asset needs, and legal/regulatory routing Develop launch presentations that articulate positioning, claims, and GTM strategy; own RTBs, financial analysis, and go-to-market recommendations Track and manage the annual product testing and claims budget; submit invoices and monitor spend-to-budget Act as a strategic steward of product claims, positioning, and messaging hierarchy during GTM development to ensure consistency across touchpoints Analyze launch opportunities (total addressable market, audience fit, pricing, competitive mapping) to inform business cases and forecasting inputs Partner with Product Development to identify white space opportunities and develop concepts addressing consumer needs, assortment gaps, or growth areas Business Analysis / Competitive Research
Analyze and synthesize data across categories, competitors, internal sales, CRM, and syndicated research to inform product strategy and storytelling Conduct competitive audits across key categories and channels; surface actionable insights on pricing, claims, innovation formats, and packaging trends Stay immersed in emerging trends across beauty, wellness, and lifestyle spaces to ensure the innovation pipeline remains relevant Use internal portfolio reporting to assess performance of core and new launches and make recommendations on discontinuations, hero SKUs, or reactivation opportunities Must haves
6–8 years of experience in product marketing, brand management, or innovation within beauty, haircare, or personal care 1+ years of people management or supervisory experience Experience leading multiple complex product launches from end-to-end Strong understanding of innovation processes, including concept development, pricing strategy, positioning, claims, and GTM Strong analytical skills with experience interpreting sales performance, consumer insights, and market data Excellent project management and cross-functional communication skills Proficiency in Excel, PowerPoint, Asana, and data platforms like NPD or Mintel Collaborative mindset with the ability to balance creative thinking and business acumen Comfortable working in a fast-paced, nimble environment where ownership and adaptability are key Nice to have
Bonus: Experience in professional beauty channels (salon or stylist-focused brands) Ready to apply? Please click the link below to go to our careers page where you can submit your application. A member of our team will be in touch soon. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Product Marketing Manager role at amika. Join to apply for the
Senior Product Marketing Manager
role at
amika Base pay range
$110,000.00/yr - $125,000.00/yr Direct message the job poster from amika salary:
$110,000 - $125,000 + bonus location:
remote (must be based in the US and have the right to work) What you’ll do
New Product Launch and Portfolio Management:
Own and manage all aspects of product and portfolio management for the amika brand, including pricing recommendations, SKU management, sample development strategy, and the line edit process Contribute to the development and execution of a 3-year product category strategy and pipeline—from concept to final market launch—including innovation, reformulations, limited editions, promotional kits, holiday programs, and commercial moments Lead the end-to-end NPL process with cross-functional partners to bring development projects from concept to shelf, including monthly Stage Gate meetings for senior leadership approvals Develop and present kickoff documentation and decks related to new formula development (PDRs) and packaging briefs, clearly articulating concept rationale, objectives, and timelines Manage key workstreams for new product launches, including pricing, packaging and artwork development, claims, benefits, copy, creative asset needs, and legal/regulatory routing Develop launch presentations that articulate positioning, claims, and GTM strategy; own RTBs, financial analysis, and go-to-market recommendations Track and manage the annual product testing and claims budget; submit invoices and monitor spend-to-budget Act as a strategic steward of product claims, positioning, and messaging hierarchy during GTM development to ensure consistency across touchpoints Analyze launch opportunities (total addressable market, audience fit, pricing, competitive mapping) to inform business cases and forecasting inputs Partner with Product Development to identify white space opportunities and develop concepts addressing consumer needs, assortment gaps, or growth areas Business Analysis / Competitive Research
Analyze and synthesize data across categories, competitors, internal sales, CRM, and syndicated research to inform product strategy and storytelling Conduct competitive audits across key categories and channels; surface actionable insights on pricing, claims, innovation formats, and packaging trends Stay immersed in emerging trends across beauty, wellness, and lifestyle spaces to ensure the innovation pipeline remains relevant Use internal portfolio reporting to assess performance of core and new launches and make recommendations on discontinuations, hero SKUs, or reactivation opportunities Must haves
6–8 years of experience in product marketing, brand management, or innovation within beauty, haircare, or personal care 1+ years of people management or supervisory experience Experience leading multiple complex product launches from end-to-end Strong understanding of innovation processes, including concept development, pricing strategy, positioning, claims, and GTM Strong analytical skills with experience interpreting sales performance, consumer insights, and market data Excellent project management and cross-functional communication skills Proficiency in Excel, PowerPoint, Asana, and data platforms like NPD or Mintel Collaborative mindset with the ability to balance creative thinking and business acumen Comfortable working in a fast-paced, nimble environment where ownership and adaptability are key Nice to have
Bonus: Experience in professional beauty channels (salon or stylist-focused brands) Ready to apply? Please click the link below to go to our careers page where you can submit your application. A member of our team will be in touch soon. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr