VaynerX
About VaynerMedia
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In A Nutshell
The Vice President, Paid Search (SEM) is a senior leadership role responsible for setting the vision, driving the strategy, and owning the financial health of VaynerMedia\'s entire SEM practice. This leader will engineer and refine our best-in-class search offerings, serving as the agency\'s foremost thought leader while championing a culture of innovation and testing. Reporting to the EVP of Media, you will inspire excellence, drive new business growth, and serve as the executive sponsor for our most critical client relationships and be the face of our search expertise for prospective and new clients. We are looking for a visionary leader who will build a world-class team and help shape the future of our SEM business within the context of AI Search and LLM disruption changing how we think about search engines and traditional search strategies.
What You’d Do
Discipline Leadership & Vision: Drive innovation and productization of SEM offerings, and architect the agency’s overarching SEM philosophy and strategic approach, particularly within the context of AI & LLM disruption to traditional search strategies.
Executive Client & Partner Leadership: Serve as the executive sponsor for our most strategic client relationships, acting as the ultimate point of escalation. Develop and steward relationships with key technology partners and senior client stakeholders.
Business Growth: Own the P&L for the Paid Search (SEM) practice. Lead the SEM component of high-stakes new business engagements, from RFP completion and strategy development through to the final pitch and client transition.
Team & Culture: Lead, build, and inspire a multi-layered team of SEM professionals. Champion recruiting and retention efforts, foster an inclusive team culture, and focus on strategic talent development and succession planning.
Thought Leadership: Be the external face of VaynerMedia\'s SEM practice through publications and speaking engagements. Define and evangelize the agency\'s POV on the future of search, AI, and other emerging trends.
Operational Excellence: Engineer and refine best-in-class SEM operations, ensuring technical expertise, executional excellence, and seamless collaboration with other agency disciplines and client teams. Establish ways of working to bring search excellence to life in line with client objectives.
What You’ve Got
A minimum 12+ years’ experience directly related to Search Engine Marketing, with a deep focus on performance-driven campaigns (CPA, CPL, ROI, ROAS).
Agency experience preferred but not required. A proven track record of leading sophisticated, large-scale SEM practices or departments, including P&L management experience.
Direct experience managing $100MM+ annual search investment, with strong preference for different client types (Fortune 100, high-growth DTC, lead generation, etc.).
Strong interpersonal and verbal communication skills, with the ability to articulate complex strategies clearly to C-suite executives.
Ability to navigate a portfolio of brands within a larger conglomerate or business group, understanding different architectures to build relationships with essential stakeholders.
Excellent organizational skills and the ability to juggle multiple high-stakes responsibilities.
Strong command and expertise in managing enterprise-level bid optimization and automation platforms (e.g., Search Ads 360, Skai, Marin).
Fluency with analytics, attribution and measurement and data systems, including but not limited to:
Google Analytics / GA4
Google Tag Manager / Floodlight Events
MOAT/IAS/Double Verify
Nielsen/Millward Brown/Oracle Measurement
Enhanced Conversions & Direct Server Integrations
Ability to lead by example in terms of attention to detail, work ethic, empathy and professionalism.
You live for today’s digital & mobile consumer and are passionate about developing brand-specific strategies and exploring innovative partners/platforms.
Experience with Paid Social is a plus.
Unsure if you meet the qualifications? We are always looking for talent which will cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Benefits
Exact compensation may vary based on skills, experience, and location.
Base Salary: $200,000 - $250,000
Employer-sponsored 401k with match
Medical, Dental, and Vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary $195,000 — $240,000 USD
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
New York City Metropolitan Area and related regions listed are indicative of locations and recent postings.
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VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In A Nutshell
The Vice President, Paid Search (SEM) is a senior leadership role responsible for setting the vision, driving the strategy, and owning the financial health of VaynerMedia\'s entire SEM practice. This leader will engineer and refine our best-in-class search offerings, serving as the agency\'s foremost thought leader while championing a culture of innovation and testing. Reporting to the EVP of Media, you will inspire excellence, drive new business growth, and serve as the executive sponsor for our most critical client relationships and be the face of our search expertise for prospective and new clients. We are looking for a visionary leader who will build a world-class team and help shape the future of our SEM business within the context of AI Search and LLM disruption changing how we think about search engines and traditional search strategies.
What You’d Do
Discipline Leadership & Vision: Drive innovation and productization of SEM offerings, and architect the agency’s overarching SEM philosophy and strategic approach, particularly within the context of AI & LLM disruption to traditional search strategies.
Executive Client & Partner Leadership: Serve as the executive sponsor for our most strategic client relationships, acting as the ultimate point of escalation. Develop and steward relationships with key technology partners and senior client stakeholders.
Business Growth: Own the P&L for the Paid Search (SEM) practice. Lead the SEM component of high-stakes new business engagements, from RFP completion and strategy development through to the final pitch and client transition.
Team & Culture: Lead, build, and inspire a multi-layered team of SEM professionals. Champion recruiting and retention efforts, foster an inclusive team culture, and focus on strategic talent development and succession planning.
Thought Leadership: Be the external face of VaynerMedia\'s SEM practice through publications and speaking engagements. Define and evangelize the agency\'s POV on the future of search, AI, and other emerging trends.
Operational Excellence: Engineer and refine best-in-class SEM operations, ensuring technical expertise, executional excellence, and seamless collaboration with other agency disciplines and client teams. Establish ways of working to bring search excellence to life in line with client objectives.
What You’ve Got
A minimum 12+ years’ experience directly related to Search Engine Marketing, with a deep focus on performance-driven campaigns (CPA, CPL, ROI, ROAS).
Agency experience preferred but not required. A proven track record of leading sophisticated, large-scale SEM practices or departments, including P&L management experience.
Direct experience managing $100MM+ annual search investment, with strong preference for different client types (Fortune 100, high-growth DTC, lead generation, etc.).
Strong interpersonal and verbal communication skills, with the ability to articulate complex strategies clearly to C-suite executives.
Ability to navigate a portfolio of brands within a larger conglomerate or business group, understanding different architectures to build relationships with essential stakeholders.
Excellent organizational skills and the ability to juggle multiple high-stakes responsibilities.
Strong command and expertise in managing enterprise-level bid optimization and automation platforms (e.g., Search Ads 360, Skai, Marin).
Fluency with analytics, attribution and measurement and data systems, including but not limited to:
Google Analytics / GA4
Google Tag Manager / Floodlight Events
MOAT/IAS/Double Verify
Nielsen/Millward Brown/Oracle Measurement
Enhanced Conversions & Direct Server Integrations
Ability to lead by example in terms of attention to detail, work ethic, empathy and professionalism.
You live for today’s digital & mobile consumer and are passionate about developing brand-specific strategies and exploring innovative partners/platforms.
Experience with Paid Social is a plus.
Unsure if you meet the qualifications? We are always looking for talent which will cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Benefits
Exact compensation may vary based on skills, experience, and location.
Base Salary: $200,000 - $250,000
Employer-sponsored 401k with match
Medical, Dental, and Vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary $195,000 — $240,000 USD
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
New York City Metropolitan Area and related regions listed are indicative of locations and recent postings.
#J-18808-Ljbffr