Face Reality
Medical Aesthetic Marketing Director
Face Reality, Danville, California, United States, 94506
Overview
Medical Aesthetic Marketing Director at Face Reality. Lead the growth of the medical/physician channel, expand brand presence, and drive company revenue. This role requires leveraging clinical evidence to substantiate marketing claims, engaging key opinion leaders, and building influential relationships within the physician community to position Face Reality as a trusted name in medical aesthetics. About Face Reality
Face Reality Skincare was created with one goal: to give people clear skin for good. With millions of people experiencing the physical and emotional toll of acne each year in the US, we developed the clinically verified Clear Skin MethodTM, an adaptive program combining in-clinic treatments from trained healthcare professionals, personalized at-home product routines and lifestyle guidance. We are dedicated to delivering real results and celebrating people and their skin at every part of their journey. Core Values
Integrity, Inclusion, Collaboration, Adaptability, Accessibility. Responsibilities Brand Strategy and Management Champion the Face Reality brand within the Physician channel, ensuring consistent voice and alignment with the company's mission and values, in partnership with the CRO. Develop clear brand positioning and differentiation in the medical/physician market using clinical research, claims, and KOL partnerships. Develop and implement integrated strategic marketing plans, including brand positioning, messaging, and branding experience. Develop annual marketing plans and seasonal strategies, particularly within the physician/medical channel. Oversee portfolio positioning and lifecycle management, including competitive intel and strategic direction for product development; continually assess the competitive landscape.
Campaign Development & Execution
Lead integrated marketing campaigns that resonate with medical audiences; translate insights into compelling messaging and assets. Partner with internal Creative teams and external partners to create breakthrough communications across traditional and digital touchpoints (data-driven activations). Lead B2B physician PR, tradeshows, conferences, and other tactics to drive awareness and product sales; determine which tradeshows and partners to engage; manage branded partners (opinion leaders, influencers, and brand advocates).
Marketing Operations and Performance
Lead annual financial forecasting and budget development; track KPIs and take corrective actions; manage budgets effectively to support marketing initiatives. Use data-driven insights to monitor campaign performance, measure ROI, and optimize strategies; develop metrics, attribution methods, and Marcom calendar in coordination with other teams.
Cross-Functional Collaboration and Leadership
Collaborate with Product, Sales, Creative, Growth Marketing, Acne Expert Success Team, and Clinic to ensure cohesive brand messaging and alignment across channels; partner with Sales, Analytics, and Corporate Communications; work with external vendors. Lead and develop a team of marketing professionals, hiring and mentoring direct reports.
Innovation and Education
Drive innovation input into product development and seek strategic partnerships with key opinion leaders and influencers. Lead Education initiatives for the physician channel and sales teams; develop educational programs with channel managers.
Market Insights
Conduct medical/physician market research to inform strategic planning; analyze market trends and customer insights to identify opportunities and challenges.
Requirements and Qualifications
Bachelors degree in marketing, business, or related field preferred. 8-10 years of experience in medical marketing (aesthetics, devices, or topical skincare industry preferred). Experience directly managing strategies and programs in the medical/physician channel, including proven results managing key opinion leaders. 10+ years of experience driving 360 digital and traditional marketing channel mix. Strong track record in a leadership role, including management of direct reports, external partners, and cross-functional teams to ensure alignment and attainment of goals.
Physical Requirements
Must be able to lift and carry objects weighing up to 25 pounds Ability to stand, walk and bend for extended periods Excellent hand-eye coordination and manual dexterity Ability to perform repetitive tasks with accuracy and attention to detail Must be able to communicate effectively in verbal and written form Comfortable lifting, pushing, and pulling equipment and materials Comfortable using a computer, keyboard, and mouse
Salary and Benefits
Base salary is $145k - $165k per year plus bonus and full benefits package. This position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Wellness and Fitness Services
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Medical Aesthetic Marketing Director at Face Reality. Lead the growth of the medical/physician channel, expand brand presence, and drive company revenue. This role requires leveraging clinical evidence to substantiate marketing claims, engaging key opinion leaders, and building influential relationships within the physician community to position Face Reality as a trusted name in medical aesthetics. About Face Reality
Face Reality Skincare was created with one goal: to give people clear skin for good. With millions of people experiencing the physical and emotional toll of acne each year in the US, we developed the clinically verified Clear Skin MethodTM, an adaptive program combining in-clinic treatments from trained healthcare professionals, personalized at-home product routines and lifestyle guidance. We are dedicated to delivering real results and celebrating people and their skin at every part of their journey. Core Values
Integrity, Inclusion, Collaboration, Adaptability, Accessibility. Responsibilities Brand Strategy and Management Champion the Face Reality brand within the Physician channel, ensuring consistent voice and alignment with the company's mission and values, in partnership with the CRO. Develop clear brand positioning and differentiation in the medical/physician market using clinical research, claims, and KOL partnerships. Develop and implement integrated strategic marketing plans, including brand positioning, messaging, and branding experience. Develop annual marketing plans and seasonal strategies, particularly within the physician/medical channel. Oversee portfolio positioning and lifecycle management, including competitive intel and strategic direction for product development; continually assess the competitive landscape.
Campaign Development & Execution
Lead integrated marketing campaigns that resonate with medical audiences; translate insights into compelling messaging and assets. Partner with internal Creative teams and external partners to create breakthrough communications across traditional and digital touchpoints (data-driven activations). Lead B2B physician PR, tradeshows, conferences, and other tactics to drive awareness and product sales; determine which tradeshows and partners to engage; manage branded partners (opinion leaders, influencers, and brand advocates).
Marketing Operations and Performance
Lead annual financial forecasting and budget development; track KPIs and take corrective actions; manage budgets effectively to support marketing initiatives. Use data-driven insights to monitor campaign performance, measure ROI, and optimize strategies; develop metrics, attribution methods, and Marcom calendar in coordination with other teams.
Cross-Functional Collaboration and Leadership
Collaborate with Product, Sales, Creative, Growth Marketing, Acne Expert Success Team, and Clinic to ensure cohesive brand messaging and alignment across channels; partner with Sales, Analytics, and Corporate Communications; work with external vendors. Lead and develop a team of marketing professionals, hiring and mentoring direct reports.
Innovation and Education
Drive innovation input into product development and seek strategic partnerships with key opinion leaders and influencers. Lead Education initiatives for the physician channel and sales teams; develop educational programs with channel managers.
Market Insights
Conduct medical/physician market research to inform strategic planning; analyze market trends and customer insights to identify opportunities and challenges.
Requirements and Qualifications
Bachelors degree in marketing, business, or related field preferred. 8-10 years of experience in medical marketing (aesthetics, devices, or topical skincare industry preferred). Experience directly managing strategies and programs in the medical/physician channel, including proven results managing key opinion leaders. 10+ years of experience driving 360 digital and traditional marketing channel mix. Strong track record in a leadership role, including management of direct reports, external partners, and cross-functional teams to ensure alignment and attainment of goals.
Physical Requirements
Must be able to lift and carry objects weighing up to 25 pounds Ability to stand, walk and bend for extended periods Excellent hand-eye coordination and manual dexterity Ability to perform repetitive tasks with accuracy and attention to detail Must be able to communicate effectively in verbal and written form Comfortable lifting, pushing, and pulling equipment and materials Comfortable using a computer, keyboard, and mouse
Salary and Benefits
Base salary is $145k - $165k per year plus bonus and full benefits package. This position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Wellness and Fitness Services
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