Scribd, Inc.
Overview
Join to apply for the
Brand Director
role at
Scribd, Inc. . About The Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location. GRIT stands for Goals, Results, Innovative ideas, and Team. We look for someone who demonstrates these values in their work. What You'll Do
Drive brand awareness, engagement, and loyalty through integrated marketing initiatives, including earned media campaigns, PR, influencer marketing, and community activations. Define and evolve each brand’s positioning, tone of voice, and messaging architecture. Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence. Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints. Own and maintain brand guidelines, ensuring strong, unified brand presence across internal and external channels. Monitor brand performance metrics and adjust strategy to improve outcomes. Stay ahead of trends in culture, design, technology, and media to ensure brands remain distinctive and relevant. Who You Are
12+ years of experience in brand strategy, marketing, or related roles, with at least 3 years of experience leading an integrated marketing team on the brand side. Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact. Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions. Skilled at synthesizing insights into brand narratives and go-to-market strategies. Exceptional verbal and written communication skills; a natural storyteller. Comfortable operating in a fast-paced, dynamic environment with ambiguity. Deep interest in culture, media, and technology; naturally curious and culturally attuned. AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape, comfort in use of AI-based tools to run marketing programs, measure results, create content and build strategy. Content marketing excellence with experience managing multi-format content strategies and working with editorial teams. Preferred Qualifications
Advanced degree in brand marketing, communications, or a related field. Experience in the tech, publishing or digital media industry. Working knowledge of driving marketing within a B2C subscription-based business. While we welcome agency experience, this does need to be combined with proven brand-side experience. Proficient user of marketing technology, analytics tools and the latest AI-based methodologies. Compensation and Benefits
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. Salary ranges vary by location. This position is eligible for equity ownership and a comprehensive benefits package. Salary ranges in the United States vary by region and location. This position is eligible for competitive equity and benefits. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package. Working at Scribd, Inc.
Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities, including surrounding metro areas: United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.; Canada: Ottawa, Toronto, Vancouver; Mexico: Mexico City. Benefits, Perks, And Wellbeing At Scribd
Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work. Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Short-term/long-term disability plans 401k/RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance Learning & Development programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company-wide events Team engagement budgets Vacation & Personal Days Paid Holidays (+ winter break) Flexible Sick Time Volunteer Day Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace. Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation. Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Join to apply for the
Brand Director
role at
Scribd, Inc. . About The Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location. GRIT stands for Goals, Results, Innovative ideas, and Team. We look for someone who demonstrates these values in their work. What You'll Do
Drive brand awareness, engagement, and loyalty through integrated marketing initiatives, including earned media campaigns, PR, influencer marketing, and community activations. Define and evolve each brand’s positioning, tone of voice, and messaging architecture. Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence. Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints. Own and maintain brand guidelines, ensuring strong, unified brand presence across internal and external channels. Monitor brand performance metrics and adjust strategy to improve outcomes. Stay ahead of trends in culture, design, technology, and media to ensure brands remain distinctive and relevant. Who You Are
12+ years of experience in brand strategy, marketing, or related roles, with at least 3 years of experience leading an integrated marketing team on the brand side. Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact. Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions. Skilled at synthesizing insights into brand narratives and go-to-market strategies. Exceptional verbal and written communication skills; a natural storyteller. Comfortable operating in a fast-paced, dynamic environment with ambiguity. Deep interest in culture, media, and technology; naturally curious and culturally attuned. AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape, comfort in use of AI-based tools to run marketing programs, measure results, create content and build strategy. Content marketing excellence with experience managing multi-format content strategies and working with editorial teams. Preferred Qualifications
Advanced degree in brand marketing, communications, or a related field. Experience in the tech, publishing or digital media industry. Working knowledge of driving marketing within a B2C subscription-based business. While we welcome agency experience, this does need to be combined with proven brand-side experience. Proficient user of marketing technology, analytics tools and the latest AI-based methodologies. Compensation and Benefits
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. Salary ranges vary by location. This position is eligible for equity ownership and a comprehensive benefits package. Salary ranges in the United States vary by region and location. This position is eligible for competitive equity and benefits. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package. Working at Scribd, Inc.
Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities, including surrounding metro areas: United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.; Canada: Ottawa, Toronto, Vancouver; Mexico: Mexico City. Benefits, Perks, And Wellbeing At Scribd
Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work. Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Short-term/long-term disability plans 401k/RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance Learning & Development programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company-wide events Team engagement budgets Vacation & Personal Days Paid Holidays (+ winter break) Flexible Sick Time Volunteer Day Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace. Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation. Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr