Scribd, Inc.
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Brand Director
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Scribd, Inc. About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. We believe in balancing individual flexibility and community connections. Scribd Flex allows employees, in partnership with their manager, to choose the daily work-style that best suits their needs, with an emphasis on intentional in-person moments to build collaboration, culture, and connection. Occasional in-person attendance is required for all Scribd employees, regardless of location. About This Role Scribd is seeking a Brand Director to lead the end-to-end management of the brands in our portfolio — Scribd, SlideShare, Everand, and Fable — aligned to business needs. This role spans incubation of new brands and stewardship of acquired or evolving ones. You’ll define brand identity, ethos, and storytelling, and translate these into long-term strategies that drive business growth. This is a high-impact leadership role for someone who thrives at the intersection of strategy, creativity, and execution, with a deep understanding of what it takes to build meaningful, resonant brands in a fast-paced environment. What You’ll Do Drive brand awareness, engagement, and loyalty through integrated marketing initiatives, including earned media campaigns, PR, influencer marketing, and community activations. Define and evolve each brand’s positioning, tone of voice, and messaging architecture. Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence. Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints. Own and maintain brand guidelines, ensuring a strong, unified brand presence across internal and external channels. Monitor brand performance metrics and adjust strategy to improve outcomes. Stay ahead of trends in culture, design, technology, and media to ensure brands remain distinctive and relevant. Who You Are 12+ years of experience in brand strategy, marketing, or related roles, with at least 3 years of experience leading an integrated marketing team on the brand side. Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact. Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions. Skilled at synthesizing insights into brand narratives and go-to-market strategies. Exceptional verbal and written communication skills; a natural storyteller. Comfortable operating in a fast-paced, dynamic environment with ambiguity. Deep interest in culture, media, and technology; naturally curious and culturally attuned. AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape, comfort in using AI-based tools to run marketing programs, measure results, create content, and build strategy. Content marketing excellence with experience managing multi-format content strategies and working with editorial teams. Preferred Qualifications Advanced degree in brand marketing, communications, or a related field. Experience in the tech, publishing or digital media industry. Working knowledge of driving marketing within a B2C subscription-based business. Agency experience welcomed but should be combined with proven brand-side experience. Proficient use of marketing technology, analytics tools, and the latest AI-based methodologies. At Scribd, compensation includes base pay and a comprehensive package. Salary ranges vary by location and level. This position is eligible for a competitive equity ownership and benefits package. Working at Scribd Are you based in a location where Scribd is able to employ you? Employees must have a primary residence in or near listed cities in the United States, Canada, or Mexico, as applicable. Benefits, Perks, And Wellbeing At Scribd Benefits may vary by location. Examples include healthcare coverage, parental leave, disability plans, retirement matching, home office stipends, learning and development allowances, wellness stipends, mental health resources, product subscriptions, referral bonuses, book benefits, sabbaticals, company-wide events, employee resource groups, and access to AI tools. Equal Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.
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Brand Director
role at
Scribd, Inc. About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. We believe in balancing individual flexibility and community connections. Scribd Flex allows employees, in partnership with their manager, to choose the daily work-style that best suits their needs, with an emphasis on intentional in-person moments to build collaboration, culture, and connection. Occasional in-person attendance is required for all Scribd employees, regardless of location. About This Role Scribd is seeking a Brand Director to lead the end-to-end management of the brands in our portfolio — Scribd, SlideShare, Everand, and Fable — aligned to business needs. This role spans incubation of new brands and stewardship of acquired or evolving ones. You’ll define brand identity, ethos, and storytelling, and translate these into long-term strategies that drive business growth. This is a high-impact leadership role for someone who thrives at the intersection of strategy, creativity, and execution, with a deep understanding of what it takes to build meaningful, resonant brands in a fast-paced environment. What You’ll Do Drive brand awareness, engagement, and loyalty through integrated marketing initiatives, including earned media campaigns, PR, influencer marketing, and community activations. Define and evolve each brand’s positioning, tone of voice, and messaging architecture. Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence. Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints. Own and maintain brand guidelines, ensuring a strong, unified brand presence across internal and external channels. Monitor brand performance metrics and adjust strategy to improve outcomes. Stay ahead of trends in culture, design, technology, and media to ensure brands remain distinctive and relevant. Who You Are 12+ years of experience in brand strategy, marketing, or related roles, with at least 3 years of experience leading an integrated marketing team on the brand side. Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact. Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions. Skilled at synthesizing insights into brand narratives and go-to-market strategies. Exceptional verbal and written communication skills; a natural storyteller. Comfortable operating in a fast-paced, dynamic environment with ambiguity. Deep interest in culture, media, and technology; naturally curious and culturally attuned. AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape, comfort in using AI-based tools to run marketing programs, measure results, create content, and build strategy. Content marketing excellence with experience managing multi-format content strategies and working with editorial teams. Preferred Qualifications Advanced degree in brand marketing, communications, or a related field. Experience in the tech, publishing or digital media industry. Working knowledge of driving marketing within a B2C subscription-based business. Agency experience welcomed but should be combined with proven brand-side experience. Proficient use of marketing technology, analytics tools, and the latest AI-based methodologies. At Scribd, compensation includes base pay and a comprehensive package. Salary ranges vary by location and level. This position is eligible for a competitive equity ownership and benefits package. Working at Scribd Are you based in a location where Scribd is able to employ you? Employees must have a primary residence in or near listed cities in the United States, Canada, or Mexico, as applicable. Benefits, Perks, And Wellbeing At Scribd Benefits may vary by location. Examples include healthcare coverage, parental leave, disability plans, retirement matching, home office stipends, learning and development allowances, wellness stipends, mental health resources, product subscriptions, referral bonuses, book benefits, sabbaticals, company-wide events, employee resource groups, and access to AI tools. Equal Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.
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