Directive
Overview
Director of Paid Media - Startups (Remote US) at Directive. We are a B2B performance marketing agency that delivers real revenue and builds marketing engines for SaaS and other B2B industries. We focus on Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy to drive pipeline and scale brands. We move fast, think boldly, and hire people who challenge the status quo to push campaigns beyond expectations. This role is a leadership position reporting to the COO and leading the Demand Generation department for our Startups Division. What You’ll Do
Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver high-quality work across strategy creation and execution. Develop Associate Directors into strong people managers and client leaders who can grow accounts. Own key KPIs across client retention, net revenue retention (NRR), campaign performance, and team engagement. Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations, and providing transparency under pressure. Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management. Foster a high-performance culture, owning outcomes and earning client trust, especially when stakes are high or timelines are tight. Partner cross-functionally with Sales and other service lines to fuel new business, upsells, cross-sells, and client success. Own department planning and growth, including budgeting, capacity planning, and hiring to keep the team healthy. What You Bring
7–10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS expertise. Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and multi-service delivery. Experience coaching and developing managers and senior individual contributors, with a clear framework for expectations, feedback, and growth. Fluent in auditing paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra) with working knowledge of SEO and CRO. Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations. Comfort with KPI tracking, reporting, and making data-driven decisions. Natural communicator who brings clarity to ambiguity and inspires others to a high standard. Follow-through, reliability, and integrity in delivering on commitments. Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space. Bonus: Familiarity with RevOps concepts, lifecycle metrics (e.g., LTV:CAC), or client onboarding frameworks. What We Offer
Competitive base salary plus performance-based bonus eligibility. Medical, dental, vision plans, disability, and life insurance for you and your family, with employer contributions. Wellness and benefits to Support the Whole Person: mental health resources, meditation apps, health services, and primary/virtual care. Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave. Traditional and Roth 401(k) with a 3% company match. Annual bonus based on tenure, scaling over time. Annual All-Agency Trip. Work Environment Requirements
Remote-first company with US-wide remote work; option to use offices in Irvine, CA. Global opportunities may be available where we have established operations. You must have work authorization for your location if applicable. This role can operate 100% virtually from a home office and primarily uses Zoom and Slack for collaboration. You will need a reliable internet connection and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in applying, interviewing, or any pre-employment processes, please direct inquiries to careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Director of Paid Media - Startups (Remote US) at Directive. We are a B2B performance marketing agency that delivers real revenue and builds marketing engines for SaaS and other B2B industries. We focus on Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy to drive pipeline and scale brands. We move fast, think boldly, and hire people who challenge the status quo to push campaigns beyond expectations. This role is a leadership position reporting to the COO and leading the Demand Generation department for our Startups Division. What You’ll Do
Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver high-quality work across strategy creation and execution. Develop Associate Directors into strong people managers and client leaders who can grow accounts. Own key KPIs across client retention, net revenue retention (NRR), campaign performance, and team engagement. Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations, and providing transparency under pressure. Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management. Foster a high-performance culture, owning outcomes and earning client trust, especially when stakes are high or timelines are tight. Partner cross-functionally with Sales and other service lines to fuel new business, upsells, cross-sells, and client success. Own department planning and growth, including budgeting, capacity planning, and hiring to keep the team healthy. What You Bring
7–10+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS expertise. Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and multi-service delivery. Experience coaching and developing managers and senior individual contributors, with a clear framework for expectations, feedback, and growth. Fluent in auditing paid media platforms (Google Ads, LinkedIn, review sites like G2/Capterra) with working knowledge of SEO and CRO. Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations. Comfort with KPI tracking, reporting, and making data-driven decisions. Natural communicator who brings clarity to ambiguity and inspires others to a high standard. Follow-through, reliability, and integrity in delivering on commitments. Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space. Bonus: Familiarity with RevOps concepts, lifecycle metrics (e.g., LTV:CAC), or client onboarding frameworks. What We Offer
Competitive base salary plus performance-based bonus eligibility. Medical, dental, vision plans, disability, and life insurance for you and your family, with employer contributions. Wellness and benefits to Support the Whole Person: mental health resources, meditation apps, health services, and primary/virtual care. Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave. Traditional and Roth 401(k) with a 3% company match. Annual bonus based on tenure, scaling over time. Annual All-Agency Trip. Work Environment Requirements
Remote-first company with US-wide remote work; option to use offices in Irvine, CA. Global opportunities may be available where we have established operations. You must have work authorization for your location if applicable. This role can operate 100% virtually from a home office and primarily uses Zoom and Slack for collaboration. You will need a reliable internet connection and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in applying, interviewing, or any pre-employment processes, please direct inquiries to careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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