EarnIn
As one of the first pioneers of earned wage access, EarnIn delivers real-time financial flexibility for people living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow money without mandatory fees, interest rates, or credit checks.
We’re fortunate to have an experienced leadership team and strong funding partners. We’re growing fast and excited to continue bringing world-class talent onboard to shape the next chapter of our growth.
Position Summary:
We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey. This position requires a strategic thinker who can blend creativity with data, demonstrates strong problem-solving skills, and approaches measurement in innovative ways. You will need strong written, visual, and verbal communication skills to distill complex concepts and data into easily absorbed insights. The ideal candidate thrives in a highly collaborative environment and is passionate about delivering simple yet innovative financial solutions that customers love. The US base salary range for this full-time position is $167,000 – $204,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with an expectation of working from our Mountain View office at least 2 days per week. What You'll Do:
Act as the lead marketer for a business unit/product, collaborating with product teams to shape the marketing vision and strategy. Define and execute go-to-market strategies with a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer, and competitive insights; build audience segmentations and opportunity sizing. Develop and refine marketing messaging that resonates with target audiences and is integrated across all customer touchpoints. Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring consistent messaging across stages. Use qualitative and quantitative data to inform marketing strategies, optimize positioning, and refine messaging. Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement. Create and lead strategic marketing campaigns aligned with company goals and customer insights. Establish and track key marketing metrics to measure success across product launches and campaigns. Act as the voice of the customer, synthesizing market research and feedback to drive product-market fit. What We're Looking For:
7+ years in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches. Proven experience as a strategic marketing leader, driving GTM strategies and product adoption. Ability to build a strategy and roadmap of projects based on data analysis, market and customer research. Ability to synthesize market, customer, and competitive insights to craft compelling positioning and messaging. Strategic mindset with the ability to think long-term while executing with precision. Strong analytical skills; comfortable working with data, running experiments, and using insights to inform decisions. Exceptional storytelling and communication skills, able to simplify complex concepts into convincing narratives. Thrives in a cross-functional environment and can collaborate effectively with a wide range of stakeholders. Bonus points for experience in fintech-card, banking, or payments verticals. EEO & Compliance
EarnIn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. EarnIn does not discriminate based on race, color, religion, sex, gender identity, national origin, age, disability, or any other protected characteristic. EarnIn is an E-Verify participant. For more information on our equal employment opportunity policy, please review applicable local laws. We do not accept unsolicited resumes from recruiters or third-party agencies unless specifically requested.
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We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey. This position requires a strategic thinker who can blend creativity with data, demonstrates strong problem-solving skills, and approaches measurement in innovative ways. You will need strong written, visual, and verbal communication skills to distill complex concepts and data into easily absorbed insights. The ideal candidate thrives in a highly collaborative environment and is passionate about delivering simple yet innovative financial solutions that customers love. The US base salary range for this full-time position is $167,000 – $204,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with an expectation of working from our Mountain View office at least 2 days per week. What You'll Do:
Act as the lead marketer for a business unit/product, collaborating with product teams to shape the marketing vision and strategy. Define and execute go-to-market strategies with a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer, and competitive insights; build audience segmentations and opportunity sizing. Develop and refine marketing messaging that resonates with target audiences and is integrated across all customer touchpoints. Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring consistent messaging across stages. Use qualitative and quantitative data to inform marketing strategies, optimize positioning, and refine messaging. Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement. Create and lead strategic marketing campaigns aligned with company goals and customer insights. Establish and track key marketing metrics to measure success across product launches and campaigns. Act as the voice of the customer, synthesizing market research and feedback to drive product-market fit. What We're Looking For:
7+ years in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches. Proven experience as a strategic marketing leader, driving GTM strategies and product adoption. Ability to build a strategy and roadmap of projects based on data analysis, market and customer research. Ability to synthesize market, customer, and competitive insights to craft compelling positioning and messaging. Strategic mindset with the ability to think long-term while executing with precision. Strong analytical skills; comfortable working with data, running experiments, and using insights to inform decisions. Exceptional storytelling and communication skills, able to simplify complex concepts into convincing narratives. Thrives in a cross-functional environment and can collaborate effectively with a wide range of stakeholders. Bonus points for experience in fintech-card, banking, or payments verticals. EEO & Compliance
EarnIn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. EarnIn does not discriminate based on race, color, religion, sex, gender identity, national origin, age, disability, or any other protected characteristic. EarnIn is an E-Verify participant. For more information on our equal employment opportunity policy, please review applicable local laws. We do not accept unsolicited resumes from recruiters or third-party agencies unless specifically requested.
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