Fitt Talent Partners
Overview
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client - a fast-growing human performance supplement company. Job Description: This individual will lead the development and execution of the GTM strategy and product marketing for new product launches, ensuring alignment across cross-functional teams, driving product adoption, and amplifying our brand and positioning in the market. You will be a key player in helping define the strategic positioning of our products, ensuring successful launches, and driving the adoption and growth of products. As such, this role will also be crucial in overseeing and optimizing the daily operations of our company, working closely with the SVP of Marketing. As the GTM lead, this role will be responsible for streamlining processes, enhancing efficiency, and contributing to the overall growth and success of our business by moving key business initiatives forward. This role requires a project manager with strong drive and business acumen who can fly into areas of the org needing support and partner as a servant leader to pull projects through to completion. This role supports our mission of democratizing high performance by ensuring that our teams are using best in class practices of high performing organizations to deliver on our mission to our customers. The ideal candidate will have a blend of strategic thinking, product expertise, and hands on execution experience. This role will report directly to the SVP of Marketing. Responsibilities
Go-To-Market (GTM) Strategy Development & Execution: Lead the marketing end-to-end GTM strategy and execution for all new product launches, ensuring alignment with company vision, goals, and audience needs. Define key messaging, value propositions, and positioning for new products, working closely with the Executive leadership team, Product, High-Performance, Ecommerce and Brand / Content teams. Develop comprehensive launch plans with the Marketing team, including timelines, deliverables, and marketing materials including product angles, messaging, and copy. Product Marketing & Positioning: Own product positioning and narrative development to differentiate products and resonate with target audiences. Conduct market research, competitive analysis, and customer feedback collection to continuously refine product messaging and positioning. Collaborate with Product and High Performance teams to ensure product features, benefits, and value propositions align with market demand and regulatory requirements. Work with Ecommerce and Retention teams to build and execute customer product journeys to equip customers with knowledge to maintain their habits. Cross-functional Collaboration & Alignment: Serve as a key point of contact between the executive team and other departments for GTM, product launches, and key business initiatives; act as the primary liaison between all teams to ensure alignment of GTM strategy, timelines, and initiatives. Train and enable teams by developing product training with People and Culture, Product, Marketing, and High Performance teams. Develop targeted campaigns with Ecommerce and Marketing to drive lead generation and product awareness. Collaborate with Strategic Sales & Retail teams to develop tools and training materials that drive product adoption and revenue generation. Brand & Product Evangelism: Act as a product evangelist internally and externally, promoting benefits of products at events, conferences, PR, and media outreach. Support executive leadership in defining and implementing strategic initiatives to drive growth and success. Conduct research, gather data, and prepare reports to support decision-making processes; participate in strategy discussions and translate high-level strategies into actionable plans. Develop operational processes and workflows to optimize the company’s operations; identify inefficiencies and implement process improvements to enhance productivity and reduce costs. Collaborate with senior management to define operational goals aligned with the strategic vision and roll out across the organization; monitor KPIs to track initiative effectiveness. Qualifications
Bachelor\'s Degree with 8-12 years of directly related experience in project management, management consulting, product marketing, GTM strategy, digital marketing, or related roles. Demonstrated ability to balance operations and implement strategic/innovative solutions. Exceptional strategic thinking, problem-solving, and project management skills with the ability to multitask and prioritize in a fast-paced environment. Excellent communication skills – including written, presentation, and interpersonal skills – with the ability to collaborate effectively with cross-functional teams and senior leadership. Strong background in consumer products, ideally in the wellness, health, or performance industries. Experience working in a fast-paced, cross-functional environment with teams across Product, Sales, Marketing, Ecomm, Operations, Data & Analytics, & Customer Success. Hands-on experience in positioning, messaging, and driving consumer awareness for new products. Ability to distill complex product information into clear, compelling messaging for diverse audiences. Proficient in analyzing and interpreting data to derive product performance insights; capable of synthesizing data into clear, compelling stories that engage stakeholders and drive decision-making. Deep understanding of customer behavior, market trends, and competitive landscapes. Entrepreneurial mindset with a bias toward action; passion for a high-performance lifestyle. MBA degree a plus. Location
This is a hybrid role based out of our client\'s Park City headquarters.
#J-18808-Ljbffr
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client - a fast-growing human performance supplement company. Job Description: This individual will lead the development and execution of the GTM strategy and product marketing for new product launches, ensuring alignment across cross-functional teams, driving product adoption, and amplifying our brand and positioning in the market. You will be a key player in helping define the strategic positioning of our products, ensuring successful launches, and driving the adoption and growth of products. As such, this role will also be crucial in overseeing and optimizing the daily operations of our company, working closely with the SVP of Marketing. As the GTM lead, this role will be responsible for streamlining processes, enhancing efficiency, and contributing to the overall growth and success of our business by moving key business initiatives forward. This role requires a project manager with strong drive and business acumen who can fly into areas of the org needing support and partner as a servant leader to pull projects through to completion. This role supports our mission of democratizing high performance by ensuring that our teams are using best in class practices of high performing organizations to deliver on our mission to our customers. The ideal candidate will have a blend of strategic thinking, product expertise, and hands on execution experience. This role will report directly to the SVP of Marketing. Responsibilities
Go-To-Market (GTM) Strategy Development & Execution: Lead the marketing end-to-end GTM strategy and execution for all new product launches, ensuring alignment with company vision, goals, and audience needs. Define key messaging, value propositions, and positioning for new products, working closely with the Executive leadership team, Product, High-Performance, Ecommerce and Brand / Content teams. Develop comprehensive launch plans with the Marketing team, including timelines, deliverables, and marketing materials including product angles, messaging, and copy. Product Marketing & Positioning: Own product positioning and narrative development to differentiate products and resonate with target audiences. Conduct market research, competitive analysis, and customer feedback collection to continuously refine product messaging and positioning. Collaborate with Product and High Performance teams to ensure product features, benefits, and value propositions align with market demand and regulatory requirements. Work with Ecommerce and Retention teams to build and execute customer product journeys to equip customers with knowledge to maintain their habits. Cross-functional Collaboration & Alignment: Serve as a key point of contact between the executive team and other departments for GTM, product launches, and key business initiatives; act as the primary liaison between all teams to ensure alignment of GTM strategy, timelines, and initiatives. Train and enable teams by developing product training with People and Culture, Product, Marketing, and High Performance teams. Develop targeted campaigns with Ecommerce and Marketing to drive lead generation and product awareness. Collaborate with Strategic Sales & Retail teams to develop tools and training materials that drive product adoption and revenue generation. Brand & Product Evangelism: Act as a product evangelist internally and externally, promoting benefits of products at events, conferences, PR, and media outreach. Support executive leadership in defining and implementing strategic initiatives to drive growth and success. Conduct research, gather data, and prepare reports to support decision-making processes; participate in strategy discussions and translate high-level strategies into actionable plans. Develop operational processes and workflows to optimize the company’s operations; identify inefficiencies and implement process improvements to enhance productivity and reduce costs. Collaborate with senior management to define operational goals aligned with the strategic vision and roll out across the organization; monitor KPIs to track initiative effectiveness. Qualifications
Bachelor\'s Degree with 8-12 years of directly related experience in project management, management consulting, product marketing, GTM strategy, digital marketing, or related roles. Demonstrated ability to balance operations and implement strategic/innovative solutions. Exceptional strategic thinking, problem-solving, and project management skills with the ability to multitask and prioritize in a fast-paced environment. Excellent communication skills – including written, presentation, and interpersonal skills – with the ability to collaborate effectively with cross-functional teams and senior leadership. Strong background in consumer products, ideally in the wellness, health, or performance industries. Experience working in a fast-paced, cross-functional environment with teams across Product, Sales, Marketing, Ecomm, Operations, Data & Analytics, & Customer Success. Hands-on experience in positioning, messaging, and driving consumer awareness for new products. Ability to distill complex product information into clear, compelling messaging for diverse audiences. Proficient in analyzing and interpreting data to derive product performance insights; capable of synthesizing data into clear, compelling stories that engage stakeholders and drive decision-making. Deep understanding of customer behavior, market trends, and competitive landscapes. Entrepreneurial mindset with a bias toward action; passion for a high-performance lifestyle. MBA degree a plus. Location
This is a hybrid role based out of our client\'s Park City headquarters.
#J-18808-Ljbffr