24 Seven Talent
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Base pay range
$100,000.00/yr - $120,000.00/yr A high-growth premium CPG brand is seeking a
Senior Brand Manager
to lead strategic and tactical marketing efforts across digital, retail, and omnichannel initiatives. This role requires a strategic thinker with a hands-on approach, who thrives in a fast-paced, entrepreneurial environment. Reporting to the Head of Marketing, this position plays a critical role in brand building, consumer communications, innovation launches, and cross-functional collaboration. You will also oversee agency partnerships, eCommerce marketing efforts, and international distributor alignment. Key Responsibilities: Brand Strategy & Innovation
Lead development and execution of brand strategy grounded in consumer, category, and market trends Conduct market research to identify growth opportunities and inform decision-making Own the innovation pipeline: from identifying market gaps to launch plans and performance tracking Marketing Campaigns & Content
Lead integrated marketing campaigns across digital, social, retail, and eCommerce Brief and manage agencies to develop national and customer-specific communication plans Oversee content creation and social media strategy Analytics & Reporting
Analyze campaign performance using syndicated and consumer data (e.g., Nielsen) Prepare monthly/quarterly business reviews and ad hoc reports to optimize results Track brand performance and voice-of-customer insights Partner cross-functionally with sales, operations, finance, and global teams Manage relationships with external agencies (creative, media, PR, Amazon, social) Mentor junior talent and support future team growth Budget Management
Support marketing budget planning and ensure spend optimization and ROI Qualifications:
Bachelor’s degree in Marketing, Business, or related field (Master’s a plus) 5+ years of brand marketing experience within the CPG space Strong understanding of consumer behavior, brand identity, and performance marketing Experience managing agencies and cross-functional partners Data-driven mindset with experience in marketing analytics tools and syndicated data (e.g., Nielsen) Exceptional communication, project management, and presentation skills Passion for brand building, innovation, and consumer storytelling Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Project Management, and Analyst Industries
Beverage Manufacturing and Food and Beverage Manufacturing
#J-18808-Ljbffr
$100,000.00/yr - $120,000.00/yr A high-growth premium CPG brand is seeking a
Senior Brand Manager
to lead strategic and tactical marketing efforts across digital, retail, and omnichannel initiatives. This role requires a strategic thinker with a hands-on approach, who thrives in a fast-paced, entrepreneurial environment. Reporting to the Head of Marketing, this position plays a critical role in brand building, consumer communications, innovation launches, and cross-functional collaboration. You will also oversee agency partnerships, eCommerce marketing efforts, and international distributor alignment. Key Responsibilities: Brand Strategy & Innovation
Lead development and execution of brand strategy grounded in consumer, category, and market trends Conduct market research to identify growth opportunities and inform decision-making Own the innovation pipeline: from identifying market gaps to launch plans and performance tracking Marketing Campaigns & Content
Lead integrated marketing campaigns across digital, social, retail, and eCommerce Brief and manage agencies to develop national and customer-specific communication plans Oversee content creation and social media strategy Analytics & Reporting
Analyze campaign performance using syndicated and consumer data (e.g., Nielsen) Prepare monthly/quarterly business reviews and ad hoc reports to optimize results Track brand performance and voice-of-customer insights Partner cross-functionally with sales, operations, finance, and global teams Manage relationships with external agencies (creative, media, PR, Amazon, social) Mentor junior talent and support future team growth Budget Management
Support marketing budget planning and ensure spend optimization and ROI Qualifications:
Bachelor’s degree in Marketing, Business, or related field (Master’s a plus) 5+ years of brand marketing experience within the CPG space Strong understanding of consumer behavior, brand identity, and performance marketing Experience managing agencies and cross-functional partners Data-driven mindset with experience in marketing analytics tools and syndicated data (e.g., Nielsen) Exceptional communication, project management, and presentation skills Passion for brand building, innovation, and consumer storytelling Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Project Management, and Analyst Industries
Beverage Manufacturing and Food and Beverage Manufacturing
#J-18808-Ljbffr