Outdoor Cap Company
JUNK Brands - Marketing Lead
Outdoor Cap Company, Bentonville, Arkansas, United States, 72712
JUNK Brands is seeking a sharp, organized, and creative marketing team leader to oversee the marketing planning and campaign execution across our JUNK Brands business. You’ll be the connective tissue between brand strategy, new product category launches, and channel activations—ensuring that every campaign lands on time, on brand, and with impact.
You’ll work closely with internal creative, sales, and operations teams as well as agencies to build campaigns that drive awareness, engagement, and revenue across every channel in our consumer, custom, and wholesale businesses. This is a highly collaborative, fast-moving role that requires both strategic clarity and executional excellence as well as a history of leading people directly or through influence to drive business results and professional growth.
Responsibilities
Lead the ideation, development, and execution of integrated marketing campaigns in collaboration with the creative and digital teams
Ensure campaigns align with brand positioning, business objectives, and retail partner goals
Manage timelines, deliverables, and execution strategies to maximize impact across retail channels
Global Marketing Calendar & Campaign Management
Own and manage the Global Marketing Calendar, ensuring alignment across internal teams, retailers, and business units
Develop structured messaging and promotional cadences to support product launches, seasonal pushes, and partnership opportunities
Channel Marketing Coordination & Execution
Act as the hub and driver of all campaign planning with peers, agencies, and channel leads across SEM, Performance, Content, Social Media, Affiliate, Ambassador, Sponsorships and Partners, Marketplaces, and emerging channels
Social Media & Retail Brand Presence
Develop and manage social media content strategies tailored to JUNK ICPs, ensuring engagement across key platforms
Coordinate with social and partnership team on cross-promotional opportunities, influencer collaborations, and sponsored content initiatives
JUNK Brands Web Properties
Oversee JUNK web experiences related to campaign deployment and overall customer journey experience. Work with internal digital teams to optimize website performance and user experience
Performance Reporting & KPI Development
Track, analyze, and report on key performance indicators (KPIs) to measure the success of campaigns, advertising, partnerships, and sponsorships
Provide insights and recommendations based on performance data to refine future strategies
Press & Industry Communications
Coordinate press releases and industry-facing announcements to highlight brand initiatives, new product launches, and retail partnerships
Work with PR teams and industry publications to maximize brand visibility and thought leadership
Market & Competitive Intelligence
Stay informed on market dynamics, competitive activity, advertising trends, and industry news
Leverage insights to continuously refine marketing strategies
Skills And Competencies
Deep understanding of Direct to Consumer marketing channels, tactics, and strategies to generate exposure and brand awareness
Proven success as a leader working through professional development, goal setting, and campaign objectives to achieve and measure work and success
Ability to take in information from digital, sales, customer feedback, the competitive landscape, and other sources to develop cohesive marketing campaigns for mass messaging and partnerships
Clear understanding of DTC marketing KPIs and how to use them to share campaign results
Driven by customer research and insights to build customer focused marketing campaigns
Strong communications skills sharing campaign strategy and learnings with cross-functional teams and stakeholders
Ability to inspire and motivate teammates cross-functionally towards goals and objectives
Internally driven and motivated
Detail oriented with excellent organizational and interpersonal skills
Creative and critical thinking
Ability to juggle numerous tasks and deliver assets effectively through teamwork
Education And Qualifications
Bachelor’s degree from an accredited university or institution, emphasis in marketing preferred
3-5 years of related marketing experience across a range of marketing disciplines
Some experience in the apparel space ideal
History of leadership, reports, or leading peers through influence and traceable accountability
Ability to travel 5-10%. Generally short overnight trips to meet shows, customers, occasional longer trips to multi-day events or tradeshows
Proven history with concept development and creative direction
Outgoing, connective, growth-minded
Interest in the business and sectors where we sell with an understanding of business objectives
Intermediate to advanced understanding of marketing tools and platforms: Office 365 and Mac OSX, Google Ads, Analytics, Meta & TikTok Business Managers, HubSpot, Klaviyo, and similar services for CRM in direct and performance marketing channels
Comfortable with social media platform management
Physical / Mental Requirements
Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product
Required to have close visual acuity to perform computer tasks and operate other office machinery
The person in this position frequently communicates internally and externally and must be able to exchange accurate detailed information in a clear, professional manner
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
#J-18808-Ljbffr
You’ll work closely with internal creative, sales, and operations teams as well as agencies to build campaigns that drive awareness, engagement, and revenue across every channel in our consumer, custom, and wholesale businesses. This is a highly collaborative, fast-moving role that requires both strategic clarity and executional excellence as well as a history of leading people directly or through influence to drive business results and professional growth.
Responsibilities
Lead the ideation, development, and execution of integrated marketing campaigns in collaboration with the creative and digital teams
Ensure campaigns align with brand positioning, business objectives, and retail partner goals
Manage timelines, deliverables, and execution strategies to maximize impact across retail channels
Global Marketing Calendar & Campaign Management
Own and manage the Global Marketing Calendar, ensuring alignment across internal teams, retailers, and business units
Develop structured messaging and promotional cadences to support product launches, seasonal pushes, and partnership opportunities
Channel Marketing Coordination & Execution
Act as the hub and driver of all campaign planning with peers, agencies, and channel leads across SEM, Performance, Content, Social Media, Affiliate, Ambassador, Sponsorships and Partners, Marketplaces, and emerging channels
Social Media & Retail Brand Presence
Develop and manage social media content strategies tailored to JUNK ICPs, ensuring engagement across key platforms
Coordinate with social and partnership team on cross-promotional opportunities, influencer collaborations, and sponsored content initiatives
JUNK Brands Web Properties
Oversee JUNK web experiences related to campaign deployment and overall customer journey experience. Work with internal digital teams to optimize website performance and user experience
Performance Reporting & KPI Development
Track, analyze, and report on key performance indicators (KPIs) to measure the success of campaigns, advertising, partnerships, and sponsorships
Provide insights and recommendations based on performance data to refine future strategies
Press & Industry Communications
Coordinate press releases and industry-facing announcements to highlight brand initiatives, new product launches, and retail partnerships
Work with PR teams and industry publications to maximize brand visibility and thought leadership
Market & Competitive Intelligence
Stay informed on market dynamics, competitive activity, advertising trends, and industry news
Leverage insights to continuously refine marketing strategies
Skills And Competencies
Deep understanding of Direct to Consumer marketing channels, tactics, and strategies to generate exposure and brand awareness
Proven success as a leader working through professional development, goal setting, and campaign objectives to achieve and measure work and success
Ability to take in information from digital, sales, customer feedback, the competitive landscape, and other sources to develop cohesive marketing campaigns for mass messaging and partnerships
Clear understanding of DTC marketing KPIs and how to use them to share campaign results
Driven by customer research and insights to build customer focused marketing campaigns
Strong communications skills sharing campaign strategy and learnings with cross-functional teams and stakeholders
Ability to inspire and motivate teammates cross-functionally towards goals and objectives
Internally driven and motivated
Detail oriented with excellent organizational and interpersonal skills
Creative and critical thinking
Ability to juggle numerous tasks and deliver assets effectively through teamwork
Education And Qualifications
Bachelor’s degree from an accredited university or institution, emphasis in marketing preferred
3-5 years of related marketing experience across a range of marketing disciplines
Some experience in the apparel space ideal
History of leadership, reports, or leading peers through influence and traceable accountability
Ability to travel 5-10%. Generally short overnight trips to meet shows, customers, occasional longer trips to multi-day events or tradeshows
Proven history with concept development and creative direction
Outgoing, connective, growth-minded
Interest in the business and sectors where we sell with an understanding of business objectives
Intermediate to advanced understanding of marketing tools and platforms: Office 365 and Mac OSX, Google Ads, Analytics, Meta & TikTok Business Managers, HubSpot, Klaviyo, and similar services for CRM in direct and performance marketing channels
Comfortable with social media platform management
Physical / Mental Requirements
Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product
Required to have close visual acuity to perform computer tasks and operate other office machinery
The person in this position frequently communicates internally and externally and must be able to exchange accurate detailed information in a clear, professional manner
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
#J-18808-Ljbffr