Atlassian
Overview
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. Campaign Manager, Government at Atlassian drives end-to-end campaigns and full-funnel demand for the Atlassian Government Cloud product. You will plan and execute demand generation strategies to engage prospects and drive cloud opportunities within the public sector, collaborating with demand generation and product marketing managers. If you enjoy building and launching new products by partnering with teams across Atlassian, you'"ll love it here.
Working at Atlassian Atlassians can choose where they work – in an office, from home, or a combination of the two. We hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually as part of being a distributed-first company.
Responsibilities
Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.
Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.
Understand Atlassian's products and customer journeys relating to Atlassian Government Cloud and other solutions.
Expand our distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.
Leverage marketing automation tools and related technology integrations to increase demand.
Collaborate with product marketing, performance marketing, and other key internal customers to build targeted campaigns and highlight resources throughout the entire buyer journey.
Report and provide insights into campaign performance and customer journey progress.
Qualifications
4+ years of experience in demand generation across B2B.
Extensive experience implementing marketing programs and processes.
Extraordinary program management and communication skills with a consistent track record of working across sales, marketing and technology teams.
A passion for metrics. You live for the data and use it to guide your programs and spend.
Hyper-focused attention to detail, ensuring that trains stay on the tracks.
Expertise across email marketing and paid channels.
Comprehensive understanding of customer marketing and complex buyer journeys.
Fluent in marketing automation and CRM capabilities is a big plus.
The desire to roll up your sleeves and do the dirty work to get the job done.
Bonus point if you have public sector marketing experience.
Compensation In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $105,800 - $141,000
Zone B: $95,200 - $126,900
Zone C: $87,800 - $117,000
This role may also be eligible for benefits, bonuses, commissions, and equity.
Benefits & Perks At Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
EEO : We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
#J-18808-Ljbffr
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. Campaign Manager, Government at Atlassian drives end-to-end campaigns and full-funnel demand for the Atlassian Government Cloud product. You will plan and execute demand generation strategies to engage prospects and drive cloud opportunities within the public sector, collaborating with demand generation and product marketing managers. If you enjoy building and launching new products by partnering with teams across Atlassian, you'"ll love it here.
Working at Atlassian Atlassians can choose where they work – in an office, from home, or a combination of the two. We hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually as part of being a distributed-first company.
Responsibilities
Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.
Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.
Understand Atlassian's products and customer journeys relating to Atlassian Government Cloud and other solutions.
Expand our distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.
Leverage marketing automation tools and related technology integrations to increase demand.
Collaborate with product marketing, performance marketing, and other key internal customers to build targeted campaigns and highlight resources throughout the entire buyer journey.
Report and provide insights into campaign performance and customer journey progress.
Qualifications
4+ years of experience in demand generation across B2B.
Extensive experience implementing marketing programs and processes.
Extraordinary program management and communication skills with a consistent track record of working across sales, marketing and technology teams.
A passion for metrics. You live for the data and use it to guide your programs and spend.
Hyper-focused attention to detail, ensuring that trains stay on the tracks.
Expertise across email marketing and paid channels.
Comprehensive understanding of customer marketing and complex buyer journeys.
Fluent in marketing automation and CRM capabilities is a big plus.
The desire to roll up your sleeves and do the dirty work to get the job done.
Bonus point if you have public sector marketing experience.
Compensation In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $105,800 - $141,000
Zone B: $95,200 - $126,900
Zone C: $87,800 - $117,000
This role may also be eligible for benefits, bonuses, commissions, and equity.
Benefits & Perks At Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
EEO : We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
#J-18808-Ljbffr