Digital Marketing Specialist (CRM & Email Marketing)

CRM Marketing Specialist (Customer Retention Focus) Job Summary We are seeking an experienced CRM Marketing Specialist to design and implement customer retention and loyalty strategies using CRM systems and methodologies. This role will focus on optimizing the customer lifecycle, improving customer retention and loyalty, and driving business growth through data-driven marketing initiatives. Key Responsibilities CRM Strategy Development and Execution Develop and execute CRM marketing strategies tailored to existing customers to enhance satisfaction and repeat purchases. Optimize customer lifecycle management, including acquisition, activation, retention, repurchase, and win-back strategies. Data Analysis and Insights Leverage CRM systems to collect and analyze customer data, identify behavioral patterns and key touchpoints, and create personalized marketing plans. Generate regular customer analysis reports to provide actionable insights for improving marketing activities. Personalized Marketing Campaigns Design and implement targeted marketing campaigns for different customer segments, including email marketing, SMS promotions, and loyalty programs. Conduct A/B testing to refine campaign effectiveness and improve conversion rates and customer engagement. Cross-Functional Collaboration Collaborate closely with sales, product, and technical teams to ensure CRM strategies align with overall business objectives. Provide customer insights to support product optimization and service improvements. Technology and Tools Management Proficiently use CRM platforms (e.g., Salesforce, HubSpot) to manage customer data and execute marketing initiatives. Stay updated on the latest trends in CRM tools and propose improvements to enhance system efficiency and user experience. Qualifications Education Bachelors degree or higher in Marketing, Business Administration, Data Analytics, or a related field, preferably from Ivy league colleges. Work Experience 35 years of experience in CRM marketing, particularly in customer retention and lifecycle management, with proven success cases. Hands-on experience with leading CRM tools (e.g., Salesforce, HubSpot, Zoho) and methodologies. Skills Deep understanding of CRM systems and their applications in customer retention and loyalty building. Strong data analysis skills with proficiency in tools like Excel, SQL, or other analytics platforms. Experience in designing and executing personalized marketing campaigns, with knowledge of A/B testing and performance evaluation. Excellent communication and collaboration skills for effective cross-departmental teamwork. Preferred Qualifications Experience in retail, e-commerce, or related industries is a plus. Background in designing and implementing customer loyalty programs is highly desirable. Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and innovative work environment. Paid Time Off: Paid holidays and vacation time to ensure you can recharge and maintain a healthy work-life balance. Health Coverage: Comprehensive medical, dental, and vision insurance to support your health and well-being. 401K Retirement Plan: Secure your future with our 401K retirement plan with employer contributions. Immigration Support: We are open to H1B Sponsorship, providing opportunities for qualified candidates to stay and grow within the company. Additional Info: Please apply via Linkedin or send your resume to job@ispringfilter.com . Candidates must be comfortable commuting to Cumming, GA to be considered for this position. Remote applicants and marketing agencies will not be considered since it is an onsite position. We kindly request that you do not call or make unscheduled visits regarding this position. Principals Only : Recruiters and third-party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers . Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Industries

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