Fizz
Growth Marketing Manager at
Fizz . This role focuses on driving customer growth through Google Search and App campaigns, with additional channels such as Meta and TikTok. You will collaborate with design to optimize landing pages and with product to improve sign-up funnels. The position offers ownership and room for experimentation to test conversion rate improvements.
Base pay range $110,000.00/yr - $140,000.00/yr
About Us Fizz is the #1 money app for students and young adults. Our core product, the Fizz Card, is a first of its kind credit building debit card with no interest, minimum deposits, and late fees. Fizz provides cash back rewards, guided financial literacy courses, and personalized budgeting. Fizz is trusted by hundreds of thousands of students and young adults across the country.
We’re the Best Credit Builder for College Students according to Business Insider and have a 4.7 on the App Store and 4.9 on the Play Store.
Fizz is backed by Kleiner Perkins, SV Angel, Y Combinator, and the founders of eight Unicorns. Our team includes former Robinhood, American Express, Microsoft, Postmates, and Snackpass employees.
Key Responsibilities
Own campaign execution and strategy for Google Ads while maintaining CAC and ROAS targets.
Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement. Define and measure KPIs to evaluate campaign success.
Design and execute A/B tests to determine optimal campaign setup.
Collaborate with cross-functional teams like design and engineering to bring new campaigns to life.
Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions.
Qualifications
2-3 years of experience in media buying.
Strong experience managing Google Ads - Search, App Ads, YouTube, etc.
Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals.
Strong sense of action and ability to move decisively to improve marketing efforts.
Strong understanding of in-app/web event setup and tracking.
Familiarity with SKAN limitations and measuring performance in an IDFA-less environment.
Excellent communication and collaboration skills; positive attitude and willingness to navigate ambiguity.
Ability to write SQL (basic joins) is a plus.
Fizz Perks
High potential for growth and complete ownership from the beginning
Work with colleagues who get it
Rapid learning environment
Competitive base salary
Generous equity in an early-stage startup
100% employer-paid medical benefits
New York City office with remote option and flexible WFH policy
Unlimited vacation policy with 15 official company holidays
401K plan with 4% company match
16 weeks of paid parental leave, including adoption and fostering
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Fizz . This role focuses on driving customer growth through Google Search and App campaigns, with additional channels such as Meta and TikTok. You will collaborate with design to optimize landing pages and with product to improve sign-up funnels. The position offers ownership and room for experimentation to test conversion rate improvements.
Base pay range $110,000.00/yr - $140,000.00/yr
About Us Fizz is the #1 money app for students and young adults. Our core product, the Fizz Card, is a first of its kind credit building debit card with no interest, minimum deposits, and late fees. Fizz provides cash back rewards, guided financial literacy courses, and personalized budgeting. Fizz is trusted by hundreds of thousands of students and young adults across the country.
We’re the Best Credit Builder for College Students according to Business Insider and have a 4.7 on the App Store and 4.9 on the Play Store.
Fizz is backed by Kleiner Perkins, SV Angel, Y Combinator, and the founders of eight Unicorns. Our team includes former Robinhood, American Express, Microsoft, Postmates, and Snackpass employees.
Key Responsibilities
Own campaign execution and strategy for Google Ads while maintaining CAC and ROAS targets.
Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement. Define and measure KPIs to evaluate campaign success.
Design and execute A/B tests to determine optimal campaign setup.
Collaborate with cross-functional teams like design and engineering to bring new campaigns to life.
Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions.
Qualifications
2-3 years of experience in media buying.
Strong experience managing Google Ads - Search, App Ads, YouTube, etc.
Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals.
Strong sense of action and ability to move decisively to improve marketing efforts.
Strong understanding of in-app/web event setup and tracking.
Familiarity with SKAN limitations and measuring performance in an IDFA-less environment.
Excellent communication and collaboration skills; positive attitude and willingness to navigate ambiguity.
Ability to write SQL (basic joins) is a plus.
Fizz Perks
High potential for growth and complete ownership from the beginning
Work with colleagues who get it
Rapid learning environment
Competitive base salary
Generous equity in an early-stage startup
100% employer-paid medical benefits
New York City office with remote option and flexible WFH policy
Unlimited vacation policy with 15 official company holidays
401K plan with 4% company match
16 weeks of paid parental leave, including adoption and fostering
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr