7 17 Credit Union
Director of Communications and Media Relations
7 17 Credit Union, East Canton, Ohio, United States, 44730
Overview
Title:
Director of Communications and Media Relations
Mission:
We help people improve their lives financially and support the communities we serve.
Job Summary The Director of Communications and Media Relations develops, leads, and implements a comprehensive internal and external communications strategy to enhance 7 17 Credit Union’s visibility and reputation across the greater Cleveland, Akron, Canton, Youngstown, and Warren markets. The Director will work cross-functionally to support the credit union’s brand, community involvement, and executive visibility efforts through compelling storytelling and strategic communications. The role also oversees social media strategy and internal communications to ensure alignment with the credit union’s overall mission and messaging.
Responsibilities
Develop and direct an integrated communications and media relations strategy aligned with the credit union’s marketing and communications goals.
Serve as the primary contact for media inquiries, ensuring timely and accurate responses.
Act as primary spokesperson for the organization.
Lead the credit union’s crisis communications efforts and serve as a key advisor during sensitive issues.
Monitor media coverage and public sentiment; analyze and report on media KPIs (including Advertising Value Equivalency) and provide regular updates to the senior management team and board of directors.
Manage vendor relationships (e.g., PR agencies, monitoring tools) and oversee the media relations budget.
Responsible for social media strategy, engagement, growth, and brand positioning on multiple platforms. Over sees social media teams, employees and interns.
Manage and grow the credit union’s social media presence and audience engagement.
Stay informed on industry news, competitor activity, and community issues relevant to the credit union’s markets.
Ensure compliance across all public-facing communications.
Develop and implement internal communication strategies aligned with organizational goals and values.
Manage internal communication content, including emails, intranet updates, and leadership messages.
Ensure consistent messaging across departments and channels to maintain brand voice and alignment.
Monitor and evaluate communication effectiveness through surveys, analytics, and employee feedback.
Collaborate with HR and other departments on internally communicating key initiatives.
Seniority level Director
Employment type Other
Job function
Marketing, Public Relations, and Writing/Editing
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Director of Communications and Media Relations
Mission:
We help people improve their lives financially and support the communities we serve.
Job Summary The Director of Communications and Media Relations develops, leads, and implements a comprehensive internal and external communications strategy to enhance 7 17 Credit Union’s visibility and reputation across the greater Cleveland, Akron, Canton, Youngstown, and Warren markets. The Director will work cross-functionally to support the credit union’s brand, community involvement, and executive visibility efforts through compelling storytelling and strategic communications. The role also oversees social media strategy and internal communications to ensure alignment with the credit union’s overall mission and messaging.
Responsibilities
Develop and direct an integrated communications and media relations strategy aligned with the credit union’s marketing and communications goals.
Serve as the primary contact for media inquiries, ensuring timely and accurate responses.
Act as primary spokesperson for the organization.
Lead the credit union’s crisis communications efforts and serve as a key advisor during sensitive issues.
Monitor media coverage and public sentiment; analyze and report on media KPIs (including Advertising Value Equivalency) and provide regular updates to the senior management team and board of directors.
Manage vendor relationships (e.g., PR agencies, monitoring tools) and oversee the media relations budget.
Responsible for social media strategy, engagement, growth, and brand positioning on multiple platforms. Over sees social media teams, employees and interns.
Manage and grow the credit union’s social media presence and audience engagement.
Stay informed on industry news, competitor activity, and community issues relevant to the credit union’s markets.
Ensure compliance across all public-facing communications.
Develop and implement internal communication strategies aligned with organizational goals and values.
Manage internal communication content, including emails, intranet updates, and leadership messages.
Ensure consistent messaging across departments and channels to maintain brand voice and alignment.
Monitor and evaluate communication effectiveness through surveys, analytics, and employee feedback.
Collaborate with HR and other departments on internally communicating key initiatives.
Seniority level Director
Employment type Other
Job function
Marketing, Public Relations, and Writing/Editing
#J-18808-Ljbffr