EssilorLuxottica
Overview
Oakley Brand Marketing Manager
at
EssilorLuxottica Requisition ID: 896165 Store #: 991321 Oakley Marketing - NY 5th Position:
Full-Time Total Rewards:
Benefits/Incentive Information We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. General Function
The Brand Business Mgr is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market, in close collaboration with key business stakeholders. Act as the Local Market leader in maximizing & executing the Global brand’s vision, tailoring communication plans across all channels (incl. Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) within the NA Market. Major Duties And Responsibilities
Brand Sales Forecasting & Monitoring
Responsible for setting & monitoring Annual brand targets Review monthly sales by brand & Identify gaps & opportunities Effectively develop plans to ensure that top line sales and bottom line goals are met Business Analysis
Support Brand Business Updates to Sr. Management Monthly or Quarterly Investigate Brand & Competitive trends / results and identify Commercial opportunities, sustainable strategies & actionable plans to grow sales & Market Share Partner with cross functional teams to ensure effective business delivery for the brands Distribution Management
Partner with Local Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies. Identify opportunities to grow door productivity & partner with Sales to develop & customize global tools to help with Customer sell in License Management
Partner with Corporate Brand Teams Key Projects, Sales, distribution etc Advocate for Local Market Needs by analyzing competition and Brand trends to share with Global Teams Brand Commercial Plan Development & Management Brand Commercial Plan Development & Management
Maximize Global Brand / Corporate Strategies & Initiatives In The Local Market By Customizing Strategies For Various WHS COT’s / Accounts To Drive Overall Success Of The Brand Develop & Execute holistic Sell Out Initiatives that drive visibility, assortment, training & merchandising programs Develop & Lead Training for Local Sales teams that share Marketing Initiatives & New Product Releases to champion the brand & improve Sales performance. Brand Activities Management
Brand Activities Management that focus on achievement of short and long-term business objectives Responsible for creating and maintaining Brand Marketing Calendar & Marketing Budget including: Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans Point-person for implementing and executing Commercial/marketing initiatives for the Brand/s Trade Marketing
Drive Trade Marketing strategy by COT and brand visibility in the market Management of Marketing budget and split by COT/accounts Monitoring of sell in/sell out activities in coordination with Sales and Trade Marketing teams Product Management
Monitor collection performance and advocate to global product teams for NA product needs Screening of Release (rank key models/ define Assortment reco) Performance Monitoring (new models vs bestsellers, AUR, special projects, materials) Basic Qualifications
Bachelor’s degree required, 5-7 years of brand manager or similar experience Ability to transfer strategy into action Note: Pay ranges and offers are determined by multiple factors including geography, experience, and local minimum wage requirements. This posting includes information about salary ranges or compensation, which is subject to change. Equal Opportunity
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation or gender identity. Native Americans in the US receive preference in accordance with Tribal Law. Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Marketing Services and Retail
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Oakley Brand Marketing Manager
at
EssilorLuxottica Requisition ID: 896165 Store #: 991321 Oakley Marketing - NY 5th Position:
Full-Time Total Rewards:
Benefits/Incentive Information We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. General Function
The Brand Business Mgr is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market, in close collaboration with key business stakeholders. Act as the Local Market leader in maximizing & executing the Global brand’s vision, tailoring communication plans across all channels (incl. Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) within the NA Market. Major Duties And Responsibilities
Brand Sales Forecasting & Monitoring
Responsible for setting & monitoring Annual brand targets Review monthly sales by brand & Identify gaps & opportunities Effectively develop plans to ensure that top line sales and bottom line goals are met Business Analysis
Support Brand Business Updates to Sr. Management Monthly or Quarterly Investigate Brand & Competitive trends / results and identify Commercial opportunities, sustainable strategies & actionable plans to grow sales & Market Share Partner with cross functional teams to ensure effective business delivery for the brands Distribution Management
Partner with Local Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies. Identify opportunities to grow door productivity & partner with Sales to develop & customize global tools to help with Customer sell in License Management
Partner with Corporate Brand Teams Key Projects, Sales, distribution etc Advocate for Local Market Needs by analyzing competition and Brand trends to share with Global Teams Brand Commercial Plan Development & Management Brand Commercial Plan Development & Management
Maximize Global Brand / Corporate Strategies & Initiatives In The Local Market By Customizing Strategies For Various WHS COT’s / Accounts To Drive Overall Success Of The Brand Develop & Execute holistic Sell Out Initiatives that drive visibility, assortment, training & merchandising programs Develop & Lead Training for Local Sales teams that share Marketing Initiatives & New Product Releases to champion the brand & improve Sales performance. Brand Activities Management
Brand Activities Management that focus on achievement of short and long-term business objectives Responsible for creating and maintaining Brand Marketing Calendar & Marketing Budget including: Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans Point-person for implementing and executing Commercial/marketing initiatives for the Brand/s Trade Marketing
Drive Trade Marketing strategy by COT and brand visibility in the market Management of Marketing budget and split by COT/accounts Monitoring of sell in/sell out activities in coordination with Sales and Trade Marketing teams Product Management
Monitor collection performance and advocate to global product teams for NA product needs Screening of Release (rank key models/ define Assortment reco) Performance Monitoring (new models vs bestsellers, AUR, special projects, materials) Basic Qualifications
Bachelor’s degree required, 5-7 years of brand manager or similar experience Ability to transfer strategy into action Note: Pay ranges and offers are determined by multiple factors including geography, experience, and local minimum wage requirements. This posting includes information about salary ranges or compensation, which is subject to change. Equal Opportunity
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation or gender identity. Native Americans in the US receive preference in accordance with Tribal Law. Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Marketing Services and Retail
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