LinkedIn
Sr. Marketing Manager II, NAMER LMS Customer Marketing
LinkedIn, New York, New York, us, 10261
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Overview LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover opportunities, build necessary skills, and gain valuable insights every day. We’re committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture built on trust, care, inclusion, and fun – where everyone can succeed.
We are seeking qualified candidates for the role of Senior Marketing Manager II, NAMER Customer Marketing. This person will lead our regional Account-Based Marketing (ABM) strategy and be an integral member of the Global Customer Marketing team, which delivers strategic marketing campaigns to drive growth for LinkedIn Ads among our top customers, verticals, and markets. The work location is hybrid (home and LinkedIn office on select days). This role can be based in New York City, San Francisco, or Mountain View.
Responsibilities
Subject-matter expert in ABM for marketing audiences at B2B Enterprise companies, with a focus on high-touch engagement channels.
Proven thought leader with experience influencing and partnering with senior stakeholders (Director+) as well as driving behavioral change in a matrixed organization.
Experience managing and executing multiple ABM campaigns (1:few/1:many) which solve for complex buying committee dynamics and require orchestration of broader GTM motions across marketing and sales.
Demonstrated ability to identify business problems and solve unstructured programs with many dependencies over a multi-year time horizon.
Role model for inspiring excellence, driving cross-functional collaboration, and upleveling the craft of marketing.
Serve as a primary point of contact for NAMER ABM, effectively communicating program status, priorities, and outcomes to marketing leadership and cross-functional partners.
Influence decision-making by building and managing strong organizational relationships to enhance program effectiveness and drive strategic alignment across teams.
Own program-level reporting, prioritization, and resourcing discussions — continuously seeking opportunities for greater impact, efficiency, or scale.
Educate or coach team members on emerging trends, best practices, and applications for embracing innovation and change.
Develop, lead, and execute ABM programs to grow revenue, accelerate product adoption, and shift perception of LinkedIn Ads.
Design full-funnel, multi-channel strategies built on a deep understanding of marketing personas, media buying group dynamics, and LinkedIn Ads offerings.
Serve as a strategic advisor and thought partner to sales leadership, owning segment or audience-specific marketing plans derived from business priorities.
Orchestrate and govern operational alignment of regional marketing activities across Integrated Marketing, Product Marketing, Ecosystem Marketing, and Growth Marketing.
Architect breakthrough tactics that position LinkedIn as the go-to platform for B2B marketing and deepen customer relationships that accelerate outcomes.
Qualifications
Basic Qualifications
BS Degree in marketing-related field or equivalent experience
9+ years of experience driving Account-Based Marketing or Customer Marketing programs
5+ years of experience owning senior stakeholder management and leading workstreams involving multiple cross-functional teams
Preferred Qualifications
Strong business acumen and understanding of the advertising and media landscape
Familiarity working with Enterprise-level customers or Fortune 100 companies
Excellent interpersonal and communication skills with a proven ability to work collaboratively and efficiently with other marketing and business teams
Proven success in demonstrating a growth mindset through leadership or coaching roles
AI literacy or subject-matter expertise in applying AI to solve marketing problems
Passion for activating audience-centric programs through creativity, experiences, and storytelling
Ownership of regional or large campaign strategies, inclusive of resource planning, execution, and measurement
Accountability for reporting, optimization, and socialization of insights/best practices to drive ROI and leverage
Suggested Skills
Account-Based Marketing
Customer Marketing
Executive engagement
Strategic planning
Cross-functional leadership
Benefits LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and location. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit careers.linkedin.com/benefits.
Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workspace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Examples of reasonable accommodations include:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, may not receive a response.
San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Technology, Information and Internet
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Overview LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover opportunities, build necessary skills, and gain valuable insights every day. We’re committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture built on trust, care, inclusion, and fun – where everyone can succeed.
We are seeking qualified candidates for the role of Senior Marketing Manager II, NAMER Customer Marketing. This person will lead our regional Account-Based Marketing (ABM) strategy and be an integral member of the Global Customer Marketing team, which delivers strategic marketing campaigns to drive growth for LinkedIn Ads among our top customers, verticals, and markets. The work location is hybrid (home and LinkedIn office on select days). This role can be based in New York City, San Francisco, or Mountain View.
Responsibilities
Subject-matter expert in ABM for marketing audiences at B2B Enterprise companies, with a focus on high-touch engagement channels.
Proven thought leader with experience influencing and partnering with senior stakeholders (Director+) as well as driving behavioral change in a matrixed organization.
Experience managing and executing multiple ABM campaigns (1:few/1:many) which solve for complex buying committee dynamics and require orchestration of broader GTM motions across marketing and sales.
Demonstrated ability to identify business problems and solve unstructured programs with many dependencies over a multi-year time horizon.
Role model for inspiring excellence, driving cross-functional collaboration, and upleveling the craft of marketing.
Serve as a primary point of contact for NAMER ABM, effectively communicating program status, priorities, and outcomes to marketing leadership and cross-functional partners.
Influence decision-making by building and managing strong organizational relationships to enhance program effectiveness and drive strategic alignment across teams.
Own program-level reporting, prioritization, and resourcing discussions — continuously seeking opportunities for greater impact, efficiency, or scale.
Educate or coach team members on emerging trends, best practices, and applications for embracing innovation and change.
Develop, lead, and execute ABM programs to grow revenue, accelerate product adoption, and shift perception of LinkedIn Ads.
Design full-funnel, multi-channel strategies built on a deep understanding of marketing personas, media buying group dynamics, and LinkedIn Ads offerings.
Serve as a strategic advisor and thought partner to sales leadership, owning segment or audience-specific marketing plans derived from business priorities.
Orchestrate and govern operational alignment of regional marketing activities across Integrated Marketing, Product Marketing, Ecosystem Marketing, and Growth Marketing.
Architect breakthrough tactics that position LinkedIn as the go-to platform for B2B marketing and deepen customer relationships that accelerate outcomes.
Qualifications
Basic Qualifications
BS Degree in marketing-related field or equivalent experience
9+ years of experience driving Account-Based Marketing or Customer Marketing programs
5+ years of experience owning senior stakeholder management and leading workstreams involving multiple cross-functional teams
Preferred Qualifications
Strong business acumen and understanding of the advertising and media landscape
Familiarity working with Enterprise-level customers or Fortune 100 companies
Excellent interpersonal and communication skills with a proven ability to work collaboratively and efficiently with other marketing and business teams
Proven success in demonstrating a growth mindset through leadership or coaching roles
AI literacy or subject-matter expertise in applying AI to solve marketing problems
Passion for activating audience-centric programs through creativity, experiences, and storytelling
Ownership of regional or large campaign strategies, inclusive of resource planning, execution, and measurement
Accountability for reporting, optimization, and socialization of insights/best practices to drive ROI and leverage
Suggested Skills
Account-Based Marketing
Customer Marketing
Executive engagement
Strategic planning
Cross-functional leadership
Benefits LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and location. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit careers.linkedin.com/benefits.
Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workspace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Examples of reasonable accommodations include:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, may not receive a response.
San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Technology, Information and Internet
Referrals increase your chances of interviewing at LinkedIn by 2x.
Get notified about new Senior Marketing Manager jobs in New York, NY.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr