Pegasystems
Senior Director of Marketing, Global Partner Ecosystem
Pegasystems, Waltham, Massachusetts, United States, 02254
Senior Director of Marketing, Global Partner Ecosystem
Pega’s Partner Ecosystem team drives strategic growth through alliances with AWS, Global System Integrators (GSIs), and specialized partners. As we expand our partner-first strategy, this role will shape how we go to market with our strategic alliances and unlock new revenue streams through partner-led innovation. What You'll Do at Pega:
Lead the development and execution of Pega’s global partner marketing strategy to drive ACV growth, prospect acquisition, and TAM realization Own the partner marketing model required for the Strategic Collaboration Agreement (SCA) with AWS and key GSIs Champion the Partner-branded Blueprint program, enabling co-branded, partner-specific solutions that leverage partner IP for joint market opportunities Develop and execute partner-led and co-led marketing initiatives to penetrate new logos and expand existing client relationships Build strategic relationships with CMOs and marketing teams across strategic partners, GSIs and specialized partners Drive partner marketing differentiation strategies that enable our partners to succeed with their own clients Establish regional partner marketing programs across Americas, Europe, and APJ to support inbound partner-led deal flow Create the model, build and invest in a comprehensive partner marketing team at the scale needed to support Pega’s objectives Be the executive voice of partner marketing in senior leadership forums, representing partner ecosystem strategy in organizational planning and resource allocation decisions Drive cross-functional collaboration with Sales, Product Marketing, GTM, Corporate Marketing, and Partner Management Define enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV growth, and client engagement Align with the partner team to maximize Marketing Development Funds (MDF) through strategic marketing initiatives Deliver executive-level reporting and strategic insights to senior leadership Who You Are:
A visionary marketing leader with 15+ years of experience, including 5+ years in partner or channel marketing Proven success in developing and executing global partner marketing strategies in the technology sector Experience working within or alongside hyperscalers and GSIs Strong leadership and team-building capabilities Exceptional communication and stakeholder engagement skills, including C-level influence Highly collaborative with a track record of cross-functional impact Data-driven with strong analytical and strategic planning skills MBA or advanced degree in Marketing, Business, or related field Experience in enterprise software, cloud services, or AI/automation Familiarity with low-code/no-code platforms and digital transformation Global partner marketing experience across diverse regions Understanding of partner GTM models and enablement programs Proficiency with marketing automation and digital technologies What You've Accomplished:
Led the development and execution of global partner marketing strategies that directly contributed to ACV growth, new logo acquisition, and market expansion Built and scaled co-marketing programs with partners, resulting in increased partner-led pipeline and accelerated client value realization Delivered co-branded solutions that enhanced partner differentiation and client engagement Established regional partner marketing programs across Americas, Europe, and APJ, driving inbound partner-led deal flow and localized execution Built and led a high-performing global partner marketing team, fostering a culture of strategic execution and measurable impact Defined and implemented enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV, and client engagement metrics Maximized Marketing Development Funds (MDF) utilization through strategic planning and performance-driven marketing initiatives Delivered executive-level reporting and insights to senior leadership, influencing resource allocation and partner ecosystem strategy Gartner Analyst acclaim for technology leadership across our product categories Continual learning and development opportunities Innovative, inclusive, agile, flexible, and fun work environment Competitive global benefits program including pay, bonus incentive, and employee equity Apply Now
Already have an account? Log in. First Name • Last Name • Phone • Email • City • Country of Residence • Postal code • How did you learn about Pega? Acceptance and Legal Notices Pegasystems Inc. is subject to nondiscrimination and affirmative action record keeping and reporting requirements which invite employees and applicants to voluntarily self-identify gender identity, race/ethnicity, disability status, and veteran status. Submission is voluntary and refusal to provide it will not subject you to adverse treatment. The information obtained will be kept confidential and used in accordance with federal laws and regulations. Why are you being asked to complete this form? This employer is a federal contractor subject to VEVRAA and OFCCP requirements. Completing this form is voluntary, but helps measure our outreach and recruitment effectiveness. Any answer will be kept private and will not affect hiring decisions. For more information, visit the OFCCP website. Data on Disability and Veteran Status We provide information about disability and veteran status as required by law. Details and categories are described in the form and accompanying OFCCP guidance. Culture We foster an environment where people feel valued and empowered to contribute their best. We encourage candidates from all backgrounds and focus on core competencies and mindset needed to thrive. We are an Equal Opportunity employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or other protected categories.
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Pega’s Partner Ecosystem team drives strategic growth through alliances with AWS, Global System Integrators (GSIs), and specialized partners. As we expand our partner-first strategy, this role will shape how we go to market with our strategic alliances and unlock new revenue streams through partner-led innovation. What You'll Do at Pega:
Lead the development and execution of Pega’s global partner marketing strategy to drive ACV growth, prospect acquisition, and TAM realization Own the partner marketing model required for the Strategic Collaboration Agreement (SCA) with AWS and key GSIs Champion the Partner-branded Blueprint program, enabling co-branded, partner-specific solutions that leverage partner IP for joint market opportunities Develop and execute partner-led and co-led marketing initiatives to penetrate new logos and expand existing client relationships Build strategic relationships with CMOs and marketing teams across strategic partners, GSIs and specialized partners Drive partner marketing differentiation strategies that enable our partners to succeed with their own clients Establish regional partner marketing programs across Americas, Europe, and APJ to support inbound partner-led deal flow Create the model, build and invest in a comprehensive partner marketing team at the scale needed to support Pega’s objectives Be the executive voice of partner marketing in senior leadership forums, representing partner ecosystem strategy in organizational planning and resource allocation decisions Drive cross-functional collaboration with Sales, Product Marketing, GTM, Corporate Marketing, and Partner Management Define enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV growth, and client engagement Align with the partner team to maximize Marketing Development Funds (MDF) through strategic marketing initiatives Deliver executive-level reporting and strategic insights to senior leadership Who You Are:
A visionary marketing leader with 15+ years of experience, including 5+ years in partner or channel marketing Proven success in developing and executing global partner marketing strategies in the technology sector Experience working within or alongside hyperscalers and GSIs Strong leadership and team-building capabilities Exceptional communication and stakeholder engagement skills, including C-level influence Highly collaborative with a track record of cross-functional impact Data-driven with strong analytical and strategic planning skills MBA or advanced degree in Marketing, Business, or related field Experience in enterprise software, cloud services, or AI/automation Familiarity with low-code/no-code platforms and digital transformation Global partner marketing experience across diverse regions Understanding of partner GTM models and enablement programs Proficiency with marketing automation and digital technologies What You've Accomplished:
Led the development and execution of global partner marketing strategies that directly contributed to ACV growth, new logo acquisition, and market expansion Built and scaled co-marketing programs with partners, resulting in increased partner-led pipeline and accelerated client value realization Delivered co-branded solutions that enhanced partner differentiation and client engagement Established regional partner marketing programs across Americas, Europe, and APJ, driving inbound partner-led deal flow and localized execution Built and led a high-performing global partner marketing team, fostering a culture of strategic execution and measurable impact Defined and implemented enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV, and client engagement metrics Maximized Marketing Development Funds (MDF) utilization through strategic planning and performance-driven marketing initiatives Delivered executive-level reporting and insights to senior leadership, influencing resource allocation and partner ecosystem strategy Gartner Analyst acclaim for technology leadership across our product categories Continual learning and development opportunities Innovative, inclusive, agile, flexible, and fun work environment Competitive global benefits program including pay, bonus incentive, and employee equity Apply Now
Already have an account? Log in. First Name • Last Name • Phone • Email • City • Country of Residence • Postal code • How did you learn about Pega? Acceptance and Legal Notices Pegasystems Inc. is subject to nondiscrimination and affirmative action record keeping and reporting requirements which invite employees and applicants to voluntarily self-identify gender identity, race/ethnicity, disability status, and veteran status. Submission is voluntary and refusal to provide it will not subject you to adverse treatment. The information obtained will be kept confidential and used in accordance with federal laws and regulations. Why are you being asked to complete this form? This employer is a federal contractor subject to VEVRAA and OFCCP requirements. Completing this form is voluntary, but helps measure our outreach and recruitment effectiveness. Any answer will be kept private and will not affect hiring decisions. For more information, visit the OFCCP website. Data on Disability and Veteran Status We provide information about disability and veteran status as required by law. Details and categories are described in the form and accompanying OFCCP guidance. Culture We foster an environment where people feel valued and empowered to contribute their best. We encourage candidates from all backgrounds and focus on core competencies and mindset needed to thrive. We are an Equal Opportunity employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or other protected categories.
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