Principal Product Marketing Manager

OverviewPrincipal Product Marketing Manager role at CodeRabbit.About CodeRabbitCodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality.The RoleWe’re looking for a Principal Product Marketing Manager who has deep experience in the developer tools ecosystem. You will own the end-to-end product marketing function from go-to-market (GTM) launches to customer storytelling, positioning, messaging, competitive insights, and helping shape the roadmap. This is a high-impact role that sits at the intersection of Product, Engineering, Growth, and Sales. You’ll be critical in scaling our marketing foundation and driving adoption within technical audiences.ResponsibilitiesPositioning & Messaging: Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.Product Launches: Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.Customer Insights: Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.Content Creation: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.Enablement: Build product marketing collateral to support growth, sales, and customer success teams.Competitive Intelligence: Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.Metrics-Driven: Set goals for feature adoption and product marketing campaigns, and report on what’s working and why.Qualifications3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.Ability to speak credibly to engineers and dev teams; hands-on dev or tech background a plus.Experience working closely with Product and Engineering teams in early-stage environments.Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.Proven ability to lead cross-functional initiatives and execute with urgency.A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.Our ValuesCollaborative Humans: Prioritizing collective intelligenceFearless Innovators: Turning obstacles into growth opportunitiesPersistent Passionate Developers: Thriving on complex, long-term challengesImpact-Driven Creators: Crafting intuitive tools for developersRapid Learners and Un-learners: Adapting quickly in our fast-paced technological worldWhat we offerWork on cutting-edge technology with real-world impactCollaborative and innovative environmentCompetitive salary, equity, and benefitsProfessional development opportunitiesBase pay range for the role is 230k- 330k. Actual salary will be based on job-related skills, experience, and location.To apply, please submit your resume. CodeRabbit is an equal opportunity employer, committed to diversity and inclusion.Location: San Francisco, CA #J-18808-Ljbffr