Vacatia
Overview
Drive guest engagement and growth at Vacatia. Location: Fort Lauderdale, FL and Hybrid. Position: Email Marketing Manager. At Vacatia, we are redefining hospitality and transforming how guests experience travel. We are seeking a strategic and results-driven Email Marketing Manager to elevate our guest communications and drive revenue across our growing portfolio.
Why You’ll Love Working at Vacatia
Innovate with Purpose: You will build automated, personalized email journeys that connect with guests at every stage, from dreaming about their trip to booking their next stay.
Impact You Can See: Your campaigns will drive direct bookings, strengthen brand loyalty, and deliver measurable business results.
Collaborative Culture: Work cross-functionally with Revenue, Sales, Brand, and Technology teams to develop integrated campaigns that align with occupancy and revenue goals.
Growth and Ownership: Be empowered to own the email channel strategy, implement new technologies, and leverage data to create best-in-class guest communications.
A Brand That Cares: Our mission is centered on creating exceptional experiences for our guests, owners, and associates, and your work will be at the heart of that impact.
Your Impact
Develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties across multiple regions
Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers
Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails
Use segmentation and personalization to drive targeted messaging that increases engagement and bookings
Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results
Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance
Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives
Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns
Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing
What You Bring
4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals
Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration
Strong copywriting skills with the ability to craft engaging, brand-aligned messaging
Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns
Analytical mindset with the ability to translate data into strategic recommendations
Proficient experience with Google Analytics
Excellent project management, organizational, and communication skills
Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment
Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus
Join Vacatia and Make Every Message Matter Join Vacatia and make every message matter. If you are ready to create meaningful guest connections through data-driven, innovative email marketing, we want to hear from you. Apply now to join a company that values excellence, collaboration, and making every moment matter. Apply today and let us reimagine hospitality marketing together.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr
Why You’ll Love Working at Vacatia
Innovate with Purpose: You will build automated, personalized email journeys that connect with guests at every stage, from dreaming about their trip to booking their next stay.
Impact You Can See: Your campaigns will drive direct bookings, strengthen brand loyalty, and deliver measurable business results.
Collaborative Culture: Work cross-functionally with Revenue, Sales, Brand, and Technology teams to develop integrated campaigns that align with occupancy and revenue goals.
Growth and Ownership: Be empowered to own the email channel strategy, implement new technologies, and leverage data to create best-in-class guest communications.
A Brand That Cares: Our mission is centered on creating exceptional experiences for our guests, owners, and associates, and your work will be at the heart of that impact.
Your Impact
Develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties across multiple regions
Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers
Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails
Use segmentation and personalization to drive targeted messaging that increases engagement and bookings
Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results
Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance
Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives
Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns
Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing
What You Bring
4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals
Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration
Strong copywriting skills with the ability to craft engaging, brand-aligned messaging
Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns
Analytical mindset with the ability to translate data into strategic recommendations
Proficient experience with Google Analytics
Excellent project management, organizational, and communication skills
Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment
Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus
Join Vacatia and Make Every Message Matter Join Vacatia and make every message matter. If you are ready to create meaningful guest connections through data-driven, innovative email marketing, we want to hear from you. Apply now to join a company that values excellence, collaboration, and making every moment matter. Apply today and let us reimagine hospitality marketing together.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr