Email Marketing Manager Job at Vacatia in Fort Lauderdale

Overview

Drive guest engagement and growth at Vacatia. Location: Fort Lauderdale, FL and Hybrid. Position: Email Marketing Manager. At Vacatia, we are redefining hospitality and transforming how guests experience travel. We are seeking a strategic and results-driven Email Marketing Manager to elevate our guest communications and drive revenue across our growing portfolio.

Why You’ll Love Working at Vacatia

• Innovate with Purpose: You will build automated, personalized email journeys that connect with guests at every stage, from dreaming about their trip to booking their next stay.
• Impact You Can See: Your campaigns will drive direct bookings, strengthen brand loyalty, and deliver measurable business results.
• Collaborative Culture: Work cross-functionally with Revenue, Sales, Brand, and Technology teams to develop integrated campaigns that align with occupancy and revenue goals.
• Growth and Ownership: Be empowered to own the email channel strategy, implement new technologies, and leverage data to create best-in-class guest communications.
• A Brand That Cares: Our mission is centered on creating exceptional experiences for our guests, owners, and associates, and your work will be at the heart of that impact.

Your Impact

• Develop and manage high-impact email marketing campaigns to promote Vacatia's rental properties across multiple regions
• Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers
• Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails
• Use segmentation and personalization to drive targeted messaging that increases engagement and bookings
• Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results
• Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance
• Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives
• Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns
• Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing

What You Bring

• 4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals
• Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration
• Strong copywriting skills with the ability to craft engaging, brand-aligned messaging
• Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns
• Analytical mindset with the ability to translate data into strategic recommendations
• Proficient experience with Google Analytics
• Excellent project management, organizational, and communication skills
• Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment
• Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus

Join Vacatia and Make Every Message Matter

Join Vacatia and make every message matter. If you are ready to create meaningful guest connections through data-driven, innovative email marketing, we want to hear from you. Apply now to join a company that values excellence, collaboration, and making every moment matter. Apply today and let us reimagine hospitality marketing together.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

Benefits

• Medical insurance
• Vision insurance
• 401(k)

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