MGC Diagnostics
Overview
The Marketing Specialist develops, coordinates, and executes marketing strategies to promote MGC Diagnostics’ products and services. This role involves researching market trends, analyzing data, creating marketing materials, and managing campaigns across multiple channels. The Marketing Specialist plays a key role in building brand awareness, driving customer engagement, and supporting business objectives.
Base pay range
$64,000.00/yr - $78,000.00/yr
This range is provided by MGC Diagnostics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Responsibilities
Assist in the development and execution of marketing plans, campaigns, and promotional activities.
Support product launches with targeted campaigns and collateral.
Oversee day-to-day campaign management across digital, print, and event channels.
Collaborate with product managers and sales teams to align messaging and campaign objectives.
Research and analyze market trends, competitor activity, and customer behavior.
Gather data to inform marketing strategies and identify new opportunities.
Track and report on campaign performance and ROI, providing recommendations for improvement.
Create, edit, and manage marketing materials including brochures, presentations, emails, social media content, and web copy.
Design graphics and layouts for print and digital platforms using Adobe Creative Suite.
Maintain and update website and intranet content to ensure accuracy and brand consistency.
Manage social media platforms (LinkedIn, Instagram, etc.) to increase engagement and visibility.
Develop engaging content for online channels, including blogs, campaigns, and videos.
Use analytics tools to measure performance and adjust strategies accordingly.
Work with internal teams and external vendors to coordinate projects and ensure timely delivery.
Provide support for trade shows, events, and promotional activities.
Proofread and review marketing communications for accuracy, compliance, and consistency.
Competencies/Success Factors
Organizing Skills
Results Focus/Output Orientation
Time Management
Creativity/Innovation
Presentation Skills
Strategic Skills
Supervisory Responsibility This position has no supervisory responsibilities.
Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers, coworker and vendor interactions, and Microsoft Teams.
Physical Demands
Will be required to regularly sit for extended periods of time; use hands and fingers, handle or feel objects, talk, hear and see.
Occasionally lift and/or move up to 25 pounds, stand, walk, climb, balance, stoop, kneel, crouch, or reach with hands and arms.
The environment is fast-paced; time pressured and requires accuracy.
Will be required to regularly multi-task between projects, move throughout the office building and effectively communicate.
Travel Very limited travel, less than 5%.
Required Education And Experience
Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
2–4 years of experience in marketing, communications, or digital media.
Proficiency with Microsoft Office Suite and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Familiarity with social media platforms, email marketing tools, and basic marketing automation.
Strong writing, editing, and design skills.
Additional Eligibility Qualifications None required for this position.
MGC Diagnostics is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or membership in any other class protected by federal, state, or local law.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Medical Device
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Base pay range
$64,000.00/yr - $78,000.00/yr
This range is provided by MGC Diagnostics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Responsibilities
Assist in the development and execution of marketing plans, campaigns, and promotional activities.
Support product launches with targeted campaigns and collateral.
Oversee day-to-day campaign management across digital, print, and event channels.
Collaborate with product managers and sales teams to align messaging and campaign objectives.
Research and analyze market trends, competitor activity, and customer behavior.
Gather data to inform marketing strategies and identify new opportunities.
Track and report on campaign performance and ROI, providing recommendations for improvement.
Create, edit, and manage marketing materials including brochures, presentations, emails, social media content, and web copy.
Design graphics and layouts for print and digital platforms using Adobe Creative Suite.
Maintain and update website and intranet content to ensure accuracy and brand consistency.
Manage social media platforms (LinkedIn, Instagram, etc.) to increase engagement and visibility.
Develop engaging content for online channels, including blogs, campaigns, and videos.
Use analytics tools to measure performance and adjust strategies accordingly.
Work with internal teams and external vendors to coordinate projects and ensure timely delivery.
Provide support for trade shows, events, and promotional activities.
Proofread and review marketing communications for accuracy, compliance, and consistency.
Competencies/Success Factors
Organizing Skills
Results Focus/Output Orientation
Time Management
Creativity/Innovation
Presentation Skills
Strategic Skills
Supervisory Responsibility This position has no supervisory responsibilities.
Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers, coworker and vendor interactions, and Microsoft Teams.
Physical Demands
Will be required to regularly sit for extended periods of time; use hands and fingers, handle or feel objects, talk, hear and see.
Occasionally lift and/or move up to 25 pounds, stand, walk, climb, balance, stoop, kneel, crouch, or reach with hands and arms.
The environment is fast-paced; time pressured and requires accuracy.
Will be required to regularly multi-task between projects, move throughout the office building and effectively communicate.
Travel Very limited travel, less than 5%.
Required Education And Experience
Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
2–4 years of experience in marketing, communications, or digital media.
Proficiency with Microsoft Office Suite and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Familiarity with social media platforms, email marketing tools, and basic marketing automation.
Strong writing, editing, and design skills.
Additional Eligibility Qualifications None required for this position.
MGC Diagnostics is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or membership in any other class protected by federal, state, or local law.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Medical Device
#J-18808-Ljbffr