JOBS by allUP
Overview
Performance Marketing Specialist role at JOBS by allUP Base pay range $30.00/hr - $50.00/hr About Our Client
Robeson Parks
is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling. Robeson Parks seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. About The Opportunity
Robeson Parks
is seeking a data-driven
Performance Marketing Specialist
to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts. Key Responsibilities
Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels Monitor campaign performance, analyze data, and provide actionable insights to improve ROI Provide consultation on organic assets for boosting/paid support Develop and refine audience segmentation strategies for precise targeting and remarketing efforts Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs Work closely with creative teams to ensure ad creatives align with campaign objectives Stay updated with the latest trends, platform updates, and best practices in digital advertising Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations Qualifications
3+ years of experience in managing paid media campaigns Demonstrable experience with paid media trends/strategies Ability to manage multiple campaigns simultaneously and meet deadlines Strong communication and collaboration skills Pay: Hourly ($30-$50/hr) or Project-Based Job details
Seniority level: Mid-Senior level Employment type: Contract Job function: Marketing Industries: Marketing Services Note: This description reflects current opening information and is subject to change.
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Performance Marketing Specialist role at JOBS by allUP Base pay range $30.00/hr - $50.00/hr About Our Client
Robeson Parks
is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling. Robeson Parks seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. About The Opportunity
Robeson Parks
is seeking a data-driven
Performance Marketing Specialist
to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts. Key Responsibilities
Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels Monitor campaign performance, analyze data, and provide actionable insights to improve ROI Provide consultation on organic assets for boosting/paid support Develop and refine audience segmentation strategies for precise targeting and remarketing efforts Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs Work closely with creative teams to ensure ad creatives align with campaign objectives Stay updated with the latest trends, platform updates, and best practices in digital advertising Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations Qualifications
3+ years of experience in managing paid media campaigns Demonstrable experience with paid media trends/strategies Ability to manage multiple campaigns simultaneously and meet deadlines Strong communication and collaboration skills Pay: Hourly ($30-$50/hr) or Project-Based Job details
Seniority level: Mid-Senior level Employment type: Contract Job function: Marketing Industries: Marketing Services Note: This description reflects current opening information and is subject to change.
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