Dispensary General Manager (Carroll)

Dispensary General Manager (Carroll) – Ascend Wellness Holdings

Ascend Wellness Holdings (CSE: AAWH.U / OTCQX: AAWH) – Carroll, OH – is looking to hire a Dispensary General Manager. This role leads retail store and sales operations and delivers best-in-class customer experiences to drive profitable top-line sales. All duties are expected to align with Ascend Wellness Holdings values and support our team, customers, and communities.

Job Summary

The General Manager is responsible for executing daily store operations and delivering consistent customer experiences that support store profitability and growth.

Key Responsibilities

• Drive Results (Financial Performance) – Achieve and exceed revenue, profitability, and performance targets through strategic planning, data-driven decisions, and proactive action.
• Track revenue, margin, and budget targets; coach to results.
• Monitor sales performance daily/weekly/monthly and adjust strategy as needed.
• Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams.
• Manage menus (banners, sequencing, deals, promotions, add-ons).
• Maximize delivery and curbside performance where applicable.
• Collaborate cross-functionally to test and scale new revenue-driving initiatives.
• Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re-merchandising).
• Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability.
• Approve payroll, PTO, and overtime; review sales, invoices, and performance reports; monitor and reduce controllable expenses.
• Analyze P&L for margin improvement opportunities.

• Elevate Customer Experience – Deliver exceptional service, build loyalty, and create memorable in-store experiences.
• Maintain non-negotiables (add-on menus, Ascend Pay, Legends Club, welcome greeter, refreshments).
• Lead by example on the sales floor; optimize customer flow and merchandising (check-in, traffic flow, kiosks, displays, signage).
• Schedule and activate pop-ups; use customer feedback to improve operations; de-escalate customer issues professionally.
• Respond to Google Reviews within 24 hours and work with Call Center to ensure customer experience.
• Drive customer loyalty programs and Pay by Bank results; integrate community engagement events into CX strategy.

• Operational Excellence – Ensure flawless execution of daily store operations and uphold brand standards.
• Manage opening/closing procedures, cash handling, scheduling, receiving, and RFS.
• Oversee inventory control, replenishment, shrink prevention, and merchandising standards.
• Coordinate vendor logistics and deliveries; work with Retail Operations Maintenance on repairs and capex.
• Maintain operational checklists for consistency; implement inventory best practices SOPs (timely in-take, aging management, cycle counts, vault organization, accessory replenishment).

• Market & Competitive Awareness – Monitor competitive activity to maintain a strategic advantage.
• Conduct regular competitive store walks within a 5-10 minute radius; perform daily/weekly competitive menu reviews.
• Communicate insights to Regional and RPM teams.

• Lead & Develop Talent – Attract, develop, and retain high-performing teams through coaching, engagement, and recognition.
• Recruit, hire, train, and coach staff; manage labor scheduling to balance costs and service needs.
• Conduct talent reviews and succession planning; foster a positive, customer-focused culture.
• Activate incentive programs; communicate corporate direction through daily chat-ins and meetings; partner with HRBPs on employee relations.
• Daily follow-up on attendance tracker.

• Ensure Compliance & Safety – Uphold legal, regulatory, and company standards while maintaining a safe workplace.
• Adhere to company policies, state cannabis regulations, labor laws, and health/safety standards.
• Maintain audit readiness; build strong relationships with regulators and local authorities; ensure training/certification before independent work.

• Strategic Growth & Innovation – Identify, pilot, and scale initiatives that drive growth and brand relevance.
• Develop local marketing and community engagement programs; execute seasonal or promotional merchandising changes.
• Collaborate on local promotion ideas and menus; pilot new in-store concepts when requested and provide feedback.

Qualifications & Skills

• Bachelor’s degree or 7+ years’ supervisory/management experience in retail, with POS operations, inventory control systems, and strong retail acumen.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Cannabis industry experience preferred but not required.
• Must be at least 21 years of age; exceptional customer service skills; positive attitude and team player.
• Understanding of applicable state/local laws and regulations related to the industry, personnel law, safety regulations, and SOPs.
• Must pass background checks; be compliant with regulatory requirements for working in the cannabis industry; obtain/retain a Registered Agent Card where required.
• Excellent organization, time management, clarity in communication; detail-oriented.

Working Environment

This position primarily performs duties onsite in a retail dispensary store environment.

Company Overview

Ascend Wellness Holdings, Inc. ("AWH") is a vertically integrated cannabis cultivator, processor, and provisioning center operator with assets in multiple states. We focus on delivering a premium, customer-focused retail experience and are committed to improving patients’ quality of life with high-quality, well-curated products and knowledgeable service. Our team is dedicated to our mission, values, and communities as we grow.

EEO Statement

Ascend Wellness Holdings, Inc. and its subsidiaries are an equal opportunity employer and celebrate diversity. We do not discriminate in hiring practices based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.