Public Relations Senior Account Executive, Professional Services(Adtech/Martech)

Overview

Public Relations Senior Account Executive, Professional Services (Adtech/Martech) at Highwire. Highwire is a modern strategic communications and digital marketing agency for disruptive technology companies. We foster an inclusive environment and value storytelling that fuels transformation.

Base pay range: $72,000.00/yr - $90,000.00/yr

Key Responsibilities

• Media/Influencer Relations
• Maintain strong relationships with more than ten key media across business, financial services, and the adtech/martech industry
• Identify new media opportunities for clients and share findings with teams
• Regular proactive pitches generating coverage for the whole team
• Coach junior staff to improve team relationships
• Use social media creatively to engage and support efforts
• Measure the ROI of communications activities
• Engage with social media influencers, content campaigns, and media coverage amplification
• Client Service/Management: manage projects from concept through execution
• Monitor competitors and flag opportunities and news events for commentary
• Own and direct client PR calls; provide counsel on media opportunities under challenging circumstances
• Develop quarterly campaigns and PR plans including creative campaigns, trendscapes, and thought leadership topics
• Own key elements of the PR program (analysts, speaking, content, etc.) and be a go-to resource for client contact
• Develop budget and team priority allocations
• Participate in media training sessions with clients including developing key messages
• Writing proficiency: generate and edit campaign plans, press releases, fact sheets, biographies, and related materials
• Professional, articulate, and timely client communication; develop consistent, creative pitches
• Agency Operations: participate in new business processes and attend networking events
• Support teams and manage up and down; promote a respectful, enthusiastic, and professional environment
• Use Highwire channels; write for Highwire blog; mentor junior staff
• Self Development: set quarterly goals with manager and demonstrate growth; prioritize responsibilities by impact and timelines; drive projects forward independently

Qualifications

• 3-5 years of experience in an agency or startup environment, working with innovative teams on creative campaigns
• Strong writing ability and motivational leadership skills
• Established go-to network of bloggers and journalists; adept at identifying trends
• Ability to manage campaigns from concept to completion and to measure results
• Experience with media relations, influencer engagement, content campaigns, and coverage amplification

Benefits (Highwire Perks)

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Generous vacation policy including extended summer and winter breaks
• Empower Hours on Fridays; team can log off by 3pm
• 401K match
• Medical and dental benefits / FSA
• Paid Parental Leave
• Commuter Benefit
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonuses
• New business referral bonuses
• Quarterly Highwire events
• Dog-friendly work environment
• Supportive environment with opportunities for learning and growth

Note: The duties delineated above will vary by account needs. The role may include other duties as assigned by supervisors. We are actively seeking candidates passionate about tech PR and building a future in this field. Apply to start discussions about opportunities with Highwire.

#J-18808-Ljbffr