Overview
Demand Generation Manager at Documo. We are a fast-growing B2B SaaS company focused on digitizing document workflows, with a culture that emphasizes delighting customers, product excellence, and strong design and user experience.
Job title
Demand Generation Manager
Team
Marketing
Reports to
SVP, Marketing
Role Purpose
We are looking for a data-driven, results-oriented Demand Generation Manager to lead our acquisition and pipeline growth strategy. You will own programs and campaigns that drive new opportunities, accelerate deal cycles, and support revenue goals.
You will be responsible for building full-funnel programs that convert awareness into qualified pipeline. You should have demonstrated success managing paid campaigns, scaling outbound programs, CRM mining (HubSpot/Salesforce) and automating sequences, driving LinkedIn demand gen, and testing new channels. This role collaborates with sales, content, and website marketing to execute integrated campaigns aligned with our go-to-market strategy.
Success in This Role Looks Like
- Driving high-quality MQLs and SQLs that fuel pipeline and revenue.
- Effective campaign execution across inbound, outbound, events, and partner channels.
- Strong alignment with sales to support conversion and accelerate the buyer journey.
Key Responsibilities
Demand Gen Strategy & Execution
- Plan and launch multi-channel campaigns across email, paid search, display, retargeting, and content syndication to drive pipeline goals.
- Own paid acquisition by managing SEM/PPC, budgets, targets, and SLAs with external partners.
- Run LinkedIn demand-gen programs (paid and organic).
- Collaborate with content and design to create compelling campaign assets.
Funnel & Lead Management
- Define lead stages and scoring with Sales.
- Monitor and optimize MQL to SQL conversion through nurture and follow-up strategies.
- Ensure campaigns are tracked, attributed, and reported in the CRM.
SEO
- Collaborate on SEO-driven lead generation initiatives with content and technical teams.
- Optimize content to rank for AI-related searches and track performance.
CRM and Outbound Programs
- Segment, nurture, and reactivate leads with automated workflows.
- Source and maintain high-intent prospect lists using tools like ZoomInfo, Salesforce, and intent signals.
- Develop outbound sequences and collateral to accelerate conversions.
- Report on engagement and pipeline contribution.
Cross-functional Partnership
- Collaborate with Marketing and Sales to ensure smooth hand-offs and feedback loops.
Analytics & Optimization
- Track funnel metrics, CAC, CPL, and pipeline contribution; iterate for lift.
- Use insights to improve ROI and inform future programs.
- Present updates to Marketing and Sales leadership on KPIs.
What You Bring
- 3–5 years of experience in B2B demand generation in SaaS
- Proven success driving pipeline through multi-channel campaigns
- Experience with HubSpot, Salesforce, Google Analytics, LinkedIn, Meta
- Comfortable using AI to automate tasks and improve productivity
- Strong analytical skills and data-driven decision making
- Familiarity with lead scoring, funnel metrics, and campaign attribution
- Ability to manage cross-functional projects in a fast-paced environment
- Ability to create compelling ads that convert
- Strong written and verbal communication skills
Bonus Points
- Experience with Clay, ZoomInfo, Apollo
- ABM tools like Terminus, 6sense, or Demandbase
- Knowledge of paid media platforms and programmatic advertising
- Experience in healthcare, cybersecurity, or IT services sectors
We offer a competitive base salary and total compensation package, with pay equity and equal opportunity for all applicants.
Why Documo?
- Competitive benefits (medical, dental, vision, 401k with strong match) for US-based employees
- Annual performance reviews with merit increases
- Equity in the company
- Flexible work location and a supportive, inclusive culture
Documo is an equal opportunity employer. We value diversity and encourage candidates from all backgrounds to apply.
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