Salesforce.Com Inc
Vice President, Events Technology and Digital Experiences
Salesforce.Com Inc, San Francisco, California, United States, 94199
Overview
Salesforce seeks a visionary Vice President of Events Technology and Digital Experiences to shape our global digital and in-person event strategy. You will lead a consolidated organization that includes two core pillars: Events Technology (Product Management, Technical Operations, and Program Management) and a centralized User Experience & Design team (UX, UI, and Research). In this role, you will bring a consistent design language and user-centric approach to both our event technology platforms and other key digital marketing channels, including our websites. As a leader at Salesforce, you will embody our core values of Trust, Customer Success, Innovation, and Equality, fostering an environment of innovation as customer zero for our own Salesforce products as our teams deliver groundbreaking solutions. Salesforce is the #1 AI CRM, empowering companies of all sizes and industries to connect with their customers in a whole new way. This is an unparalleled opportunity to shape the future of how Salesforce engages with its global community, delivering cutting-edge event experiences that redefine industry standards. Responsibilities
Strategic Product Vision & Roadmap: Define and champion a multi-year product vision and roadmap for Events Technology, aligning with Salesforce's marketing, customer success, and technology strategies. Anticipate future needs for in-person, hybrid, and virtual events.
Product Development & Innovation: Lead ideation, design, and development of innovative event technology products and features. Drive adoption of emerging technologies (AI, personalization, immersive experiences, advanced analytics) to enhance attendee engagement and deliver measurable business outcomes.
Organizational Leadership: Product Management: Architect and mentor a high-performing product management organization with a customer-centric approach to discovery, definition, and delivery.
Product Technical Operations: Oversee the technical operations of all event platforms ensuring reliability and scalability for global events, including monitoring, incident management and continuous optimization.
Program Management: Lead a team of Program Managers to ensure successful execution and delivery of complex event technology initiatives, driving cross-functional alignment and managing dependencies.
User Interface / User Experience: Lead a team to define and manage cross-channel User Experiences, User Interface Design, AI Conversational Experiences, Design Systems and User Research for the Digital Marketing Technology team.
Cross-Functional Partnership: Collaborate with Marketing, Sales, Engineering, IT, and other units to integrate event technology into customer journeys and business processes. Serve as a strategic partner to C-suite executives and cross-functional leaders.
Vendor & Ecosystem Management: Evaluate, select, and manage relationships with event technology vendors and partners, ensuring value and alignment with Salesforce's architecture.
Data-Driven Decision Making: Establish analytics and reporting frameworks to measure effectiveness of solutions, derive insights, and optimize experiences based on data.
Talent Development: Recruit, retain, and develop talent across Product Management, Product Technical Operations, Program Management and UX/UI, fostering a culture of excellence and continuous learning.
Operational Excellence: Drive efficiency and automation across all aspects of Events Technology, applying Agile, DevOps, and incident management best practices.
Qualifications
15+ years of progressive technology leadership experience with large-scale enterprise software product development.
10+ years of direct experience leading product development, technical operations, or program management in events technology, digital marketing technology, or related experiential technology domains.
Extensive UX/UI design experience; prior leadership of design teams preferred.
Proven track record delivering complex, scalable technology products from concept to launch and ongoing operations.
Strong expertise in technology product management, including user research, requirements gathering, roadmaps, and agile delivery.
Understanding of the event technology ecosystem (registration platforms, virtual event solutions, CMS, mobile apps) and CRM integration; Salesforce experience preferred.
Experience building and leading global, multi-disciplinary teams.
Exceptional executive communication and ability to influence diverse stakeholders.
Analytical, data-driven approach to product strategy and optimization.
Experience managing large technology budgets and vendor negotiations.
Why Salesforce?
Salesforce is the #1 AI CRM, empowering companies to connect with customers in new ways. Join a company recognized as a top place to work, committed to innovation, and focused on making a positive impact through our values. This role offers the opportunity to shape the future of Salesforces engagement with its global community through cutting-edge event experiences. Accommodations
If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form. Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants. Recruiting, hiring, and promotion decisions are based on merit, competence, and qualifications without regard to protected classifications by law. Details on compensation, benefits, and standards may vary by location. For New York, Washington, and California roles, base salary ranges are provided in postings where applicable. In the United States, compensation offered will be determined by factors such as location, job level, knowledge, skills, and experience. Salesforce offers a variety of benefits including time off, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and an employee stock purchase program. More details about benefits can be found at the Salesforce benefits site. #J-18808-Ljbffr
Salesforce seeks a visionary Vice President of Events Technology and Digital Experiences to shape our global digital and in-person event strategy. You will lead a consolidated organization that includes two core pillars: Events Technology (Product Management, Technical Operations, and Program Management) and a centralized User Experience & Design team (UX, UI, and Research). In this role, you will bring a consistent design language and user-centric approach to both our event technology platforms and other key digital marketing channels, including our websites. As a leader at Salesforce, you will embody our core values of Trust, Customer Success, Innovation, and Equality, fostering an environment of innovation as customer zero for our own Salesforce products as our teams deliver groundbreaking solutions. Salesforce is the #1 AI CRM, empowering companies of all sizes and industries to connect with their customers in a whole new way. This is an unparalleled opportunity to shape the future of how Salesforce engages with its global community, delivering cutting-edge event experiences that redefine industry standards. Responsibilities
Strategic Product Vision & Roadmap: Define and champion a multi-year product vision and roadmap for Events Technology, aligning with Salesforce's marketing, customer success, and technology strategies. Anticipate future needs for in-person, hybrid, and virtual events.
Product Development & Innovation: Lead ideation, design, and development of innovative event technology products and features. Drive adoption of emerging technologies (AI, personalization, immersive experiences, advanced analytics) to enhance attendee engagement and deliver measurable business outcomes.
Organizational Leadership: Product Management: Architect and mentor a high-performing product management organization with a customer-centric approach to discovery, definition, and delivery.
Product Technical Operations: Oversee the technical operations of all event platforms ensuring reliability and scalability for global events, including monitoring, incident management and continuous optimization.
Program Management: Lead a team of Program Managers to ensure successful execution and delivery of complex event technology initiatives, driving cross-functional alignment and managing dependencies.
User Interface / User Experience: Lead a team to define and manage cross-channel User Experiences, User Interface Design, AI Conversational Experiences, Design Systems and User Research for the Digital Marketing Technology team.
Cross-Functional Partnership: Collaborate with Marketing, Sales, Engineering, IT, and other units to integrate event technology into customer journeys and business processes. Serve as a strategic partner to C-suite executives and cross-functional leaders.
Vendor & Ecosystem Management: Evaluate, select, and manage relationships with event technology vendors and partners, ensuring value and alignment with Salesforce's architecture.
Data-Driven Decision Making: Establish analytics and reporting frameworks to measure effectiveness of solutions, derive insights, and optimize experiences based on data.
Talent Development: Recruit, retain, and develop talent across Product Management, Product Technical Operations, Program Management and UX/UI, fostering a culture of excellence and continuous learning.
Operational Excellence: Drive efficiency and automation across all aspects of Events Technology, applying Agile, DevOps, and incident management best practices.
Qualifications
15+ years of progressive technology leadership experience with large-scale enterprise software product development.
10+ years of direct experience leading product development, technical operations, or program management in events technology, digital marketing technology, or related experiential technology domains.
Extensive UX/UI design experience; prior leadership of design teams preferred.
Proven track record delivering complex, scalable technology products from concept to launch and ongoing operations.
Strong expertise in technology product management, including user research, requirements gathering, roadmaps, and agile delivery.
Understanding of the event technology ecosystem (registration platforms, virtual event solutions, CMS, mobile apps) and CRM integration; Salesforce experience preferred.
Experience building and leading global, multi-disciplinary teams.
Exceptional executive communication and ability to influence diverse stakeholders.
Analytical, data-driven approach to product strategy and optimization.
Experience managing large technology budgets and vendor negotiations.
Why Salesforce?
Salesforce is the #1 AI CRM, empowering companies to connect with customers in new ways. Join a company recognized as a top place to work, committed to innovation, and focused on making a positive impact through our values. This role offers the opportunity to shape the future of Salesforces engagement with its global community through cutting-edge event experiences. Accommodations
If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form. Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants. Recruiting, hiring, and promotion decisions are based on merit, competence, and qualifications without regard to protected classifications by law. Details on compensation, benefits, and standards may vary by location. For New York, Washington, and California roles, base salary ranges are provided in postings where applicable. In the United States, compensation offered will be determined by factors such as location, job level, knowledge, skills, and experience. Salesforce offers a variety of benefits including time off, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and an employee stock purchase program. More details about benefits can be found at the Salesforce benefits site. #J-18808-Ljbffr