Vector Solutions
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Demand Generation Associate
role at
Vector Solutions . This range is provided by Vector Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$50,000.00/yr - $60,000.00/yr Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make
safer ,
smarter , and
better
decisions. The Demand Generation Associate is responsible for supporting the planning, execution, and optimization of programs that drive new leads and nurture existing prospects for the SDR and sales teams. They will assist in developing and implementing marketing campaigns using a mix of inbound and outbound tactics to generate engagement and pipeline growth. What You’ll Do
Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives. Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events. Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts. Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads. Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities. Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing. Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details. Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking. Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events. Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment. Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos. Other duties as assigned What We're Looking For
1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment Bachelor’s degree in marketing or related field Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices Hands-on experience with marketing automation platforms (HubSpot, Marketo, GoToWebinar, Outreach, etc.) Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns Experience with SEO, organic website growth, and Paid Search preferred Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance Understanding of inbound and outbound marketing tactics, including email marketing, advertising, webinar marketing, and content marketing Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams Strong organizational skills to manage multiple campaigns simultaneously Entrepreneurial spirit that enables someone to roll up their sleeves and drive result Hybrid role location: Cincinnati, OH What You Can Expect From Us
Friendly, open, and casual work environment Comprehensive, quality benefits package effective first of the month following your date of hire Tuition Reimbursement Program Matching 401(k) retirement plan Healthy work-life balance with flexible work arrangements and generous time off Company social events Philanthropic opportunities Who We Are
Vector Solutions is the leading provider of SaaS-based, mobile enabled management solutions empowering customers in the public, educational and commercial sectors to make safer, smarter, better decisions. Vector Solutions’ comprehensive, end to end suite equips everyday heroes across industries including fire and EMS services, law enforcement, municipalities and public works, K-12, higher ed and special education providers with mission-critical software and content encompassing training, workforce and risk management, and operational readiness. We have ~700 team members across the country, headquartered in Tampa, FL with additional offices in Cincinnati, OH, Bloomington, IN, New York, NY and San Diego, CA. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions. Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to sex, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, or status as a protected veteran.
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Demand Generation Associate
role at
Vector Solutions . This range is provided by Vector Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$50,000.00/yr - $60,000.00/yr Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make
safer ,
smarter , and
better
decisions. The Demand Generation Associate is responsible for supporting the planning, execution, and optimization of programs that drive new leads and nurture existing prospects for the SDR and sales teams. They will assist in developing and implementing marketing campaigns using a mix of inbound and outbound tactics to generate engagement and pipeline growth. What You’ll Do
Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives. Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events. Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts. Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads. Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities. Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing. Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details. Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking. Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events. Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment. Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos. Other duties as assigned What We're Looking For
1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment Bachelor’s degree in marketing or related field Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices Hands-on experience with marketing automation platforms (HubSpot, Marketo, GoToWebinar, Outreach, etc.) Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns Experience with SEO, organic website growth, and Paid Search preferred Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance Understanding of inbound and outbound marketing tactics, including email marketing, advertising, webinar marketing, and content marketing Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams Strong organizational skills to manage multiple campaigns simultaneously Entrepreneurial spirit that enables someone to roll up their sleeves and drive result Hybrid role location: Cincinnati, OH What You Can Expect From Us
Friendly, open, and casual work environment Comprehensive, quality benefits package effective first of the month following your date of hire Tuition Reimbursement Program Matching 401(k) retirement plan Healthy work-life balance with flexible work arrangements and generous time off Company social events Philanthropic opportunities Who We Are
Vector Solutions is the leading provider of SaaS-based, mobile enabled management solutions empowering customers in the public, educational and commercial sectors to make safer, smarter, better decisions. Vector Solutions’ comprehensive, end to end suite equips everyday heroes across industries including fire and EMS services, law enforcement, municipalities and public works, K-12, higher ed and special education providers with mission-critical software and content encompassing training, workforce and risk management, and operational readiness. We have ~700 team members across the country, headquartered in Tampa, FL with additional offices in Cincinnati, OH, Bloomington, IN, New York, NY and San Diego, CA. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions. Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to sex, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, or status as a protected veteran.
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