Quince
Associate Director, Social and Community
Quince, San Francisco, California, United States, 94199
Overview
We are looking for a sharp, culturally fluent, and creatively strategic Associate Director of Social & Community to lead the development and execution of Quince's organic presence across all platforms — from Instagram and TikTok to Reddit and Facebook Groups. This role is responsible not only for day-to-day performance, but for evolving Quince's social strategy as a brand engine: driving engagement, strengthening community ties, showcasing collaborations, and amplifying our IRL presence. You'll manage and grow the social team, collaborate with creative and influencer partners, and ensure Quince shows up in a way that is relevant, human, and distinctly our own. You'll work closely with the Head of Partnerships & Collaborations to bring capsules and cultural moments to life socially, and with the Associate Director, Events & Sponsorships to translate in-person experiences into content that extends reach and resonance.
What You'll Do
Own the vision and strategy for organic social at Quince — driving growth, engagement, and brand storytelling Lead and mentor a high-performing team across social platforms (Instagram, TikTok, Pinterest, YouTube Shorts), branded content, Reddit, and Facebook Groups Develop a robust, data-informed channel strategy that ladders into brand goals, seasonal campaigns, and product launches Oversee all social content planning across evergreen, editorial, and launch moments — ensuring Quince's voice remains elevated, insider-friendly, and trend-aware Collaborate with Head of Partnerships & Collaborations to amplify brand and creator collabs through original, high-impact content Partner with Head of Events & Sponsorships to build content loops before, during, and after experiential activations (e.g., pop-ups, F1, Modernism Week) Align closely with Influencer Marketing to maximize the impact of branded content and UGC — bridging organic and paid Lead the strategy and editorial calendar for Facebook Groups and Reddit, driving conversation and integrating community feedback Track and share weekly/monthly performance insights and industry trends with the broader brand and exec team Stay ahead of evolving platforms, algorithms, formats, and creator behavior — ensuring Quince stays at the forefront of social storytelling
What You Bring
6-8 years of social media or brand marketing experience, with proven leadership Track record of building and scaling social channels and communities for lifestyle brands Deep understanding of what makes content work on each platform — and how to differentiate in a crowded space Experience partnering across departments and translating collabs, events, and launches into social-first moments A refined creative eye and strong copy instincts — you know how to make a brand feel consistent and exciting Familiarity with Reddit, Facebook Groups, and Discord as community tools Strategic thinker, proactive executor, collaborative partner
We rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. Bonus eligibility varies by role and is determined based on the position's impact and contribution to our strategic goals.
Pay Range $160,000—$206,000 USD
Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
If you require reasonable accommodation during any part of the application or interview process, please contact accommodations@onequince.com. We are committed to ensuring an inclusive and accessible hiring process for all candidates.
Security Advisory: Beware of Frauds At Quince, we are dedicated to recruiting top talent who share our drive for innovation. Initial communication is via official Quince email addresses and LinkedIn; beware of deviations. Personal data will not be solicited during the application phase. Interviews are conducted via phone, in person, or through approved platforms Google Meets or Zoom—never via messaging apps. Offers are merit-based and communicated verbally, then in writing. If personal information is requested to initiate the hiring process, it will be through secure means.
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We are looking for a sharp, culturally fluent, and creatively strategic Associate Director of Social & Community to lead the development and execution of Quince's organic presence across all platforms — from Instagram and TikTok to Reddit and Facebook Groups. This role is responsible not only for day-to-day performance, but for evolving Quince's social strategy as a brand engine: driving engagement, strengthening community ties, showcasing collaborations, and amplifying our IRL presence. You'll manage and grow the social team, collaborate with creative and influencer partners, and ensure Quince shows up in a way that is relevant, human, and distinctly our own. You'll work closely with the Head of Partnerships & Collaborations to bring capsules and cultural moments to life socially, and with the Associate Director, Events & Sponsorships to translate in-person experiences into content that extends reach and resonance.
What You'll Do
Own the vision and strategy for organic social at Quince — driving growth, engagement, and brand storytelling Lead and mentor a high-performing team across social platforms (Instagram, TikTok, Pinterest, YouTube Shorts), branded content, Reddit, and Facebook Groups Develop a robust, data-informed channel strategy that ladders into brand goals, seasonal campaigns, and product launches Oversee all social content planning across evergreen, editorial, and launch moments — ensuring Quince's voice remains elevated, insider-friendly, and trend-aware Collaborate with Head of Partnerships & Collaborations to amplify brand and creator collabs through original, high-impact content Partner with Head of Events & Sponsorships to build content loops before, during, and after experiential activations (e.g., pop-ups, F1, Modernism Week) Align closely with Influencer Marketing to maximize the impact of branded content and UGC — bridging organic and paid Lead the strategy and editorial calendar for Facebook Groups and Reddit, driving conversation and integrating community feedback Track and share weekly/monthly performance insights and industry trends with the broader brand and exec team Stay ahead of evolving platforms, algorithms, formats, and creator behavior — ensuring Quince stays at the forefront of social storytelling
What You Bring
6-8 years of social media or brand marketing experience, with proven leadership Track record of building and scaling social channels and communities for lifestyle brands Deep understanding of what makes content work on each platform — and how to differentiate in a crowded space Experience partnering across departments and translating collabs, events, and launches into social-first moments A refined creative eye and strong copy instincts — you know how to make a brand feel consistent and exciting Familiarity with Reddit, Facebook Groups, and Discord as community tools Strategic thinker, proactive executor, collaborative partner
We rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. Bonus eligibility varies by role and is determined based on the position's impact and contribution to our strategic goals.
Pay Range $160,000—$206,000 USD
Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
If you require reasonable accommodation during any part of the application or interview process, please contact accommodations@onequince.com. We are committed to ensuring an inclusive and accessible hiring process for all candidates.
Security Advisory: Beware of Frauds At Quince, we are dedicated to recruiting top talent who share our drive for innovation. Initial communication is via official Quince email addresses and LinkedIn; beware of deviations. Personal data will not be solicited during the application phase. Interviews are conducted via phone, in person, or through approved platforms Google Meets or Zoom—never via messaging apps. Offers are merit-based and communicated verbally, then in writing. If personal information is requested to initiate the hiring process, it will be through secure means.
#J-18808-Ljbffr