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Publicis Groupe

Vice President Director, Media Investment

Publicis Groupe, New York, New York, us, 10261

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Overview We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious, and love to solve complex problems for clients in unique ways.

To help with this, we’re looking for an outstanding

VP/Director, Video and Multimedia

– someone who can take the reins on the ever-evolving TV and streaming landscape, win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business.

Sound like you? Read on.

Responsibilities Day-to-day, your role includes:

Overseeing development of cross-channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief

Serving as a central point of contact for clients and internal teams for the broader video investment portfolio

Speaking fluently to all video channels, calling on deep expertise from activating one or more channels

Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e., linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wishlists

Leveraging data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize investments for campaign success

Overseeing the work of video specialists, managing workflow, and providing strategic guidance and oversight

A willingness to learn about and embrace local formats like local TV, radio, and OOH – which our team often advises on in addition to national video

Providing thoughtful feedback to direct reports, using performance evaluation and internal process improvement to develop and motivate talent

Contributing to new business pitches by lending strategic video expertise and high-level planning across a variety of categories and prospective clients

Staying up-to-date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV

Promoting a culture of shared learning and increasing visibility of video expertise within the agency

Being a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.

Qualifications We’re looking for strong, impactful work experience, which typically includes:

10+ years of media planning and buying experience, with a strong focus on cross-channel video

Deep expertise in digital streaming video, in particular

Experience with local channels like local TV, local radio, and OOH is a plus

Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent

Analytical background – comfort with data and numbers

5+ years of people management experience, overseeing five or more reports in an account management/client services team

Deep industry relationships with video partners

Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients

Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others

Able to package, merchandise, and sell in concepts and new opportunities

Strategic thinking and able to see the bigger picture

Self-starter with ability to work independently and in a collaborative team setting

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional information Compensation Range: $119,510 - $188,025. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/30/25.

All your information will be kept confidential according to EEO guidelines.

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