Firecrawl
SEO & GEO Specialist
Salary Range:
$90,000–$130,000/year Equity Range:
0.05%–0.15% Location:
San Francisco, CA (Hybrid) Job Type:
Full-Time Experience:
3+ years Visa:
US Citizenship/Visa Only About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data. Previously, we built Mendable, one of the first commercially available “chat with your data” applications. We sold to companies like MongoDB, Coinbase, Snapchat, and more. To do this, we spent a surprising amount of time building reliable infrastructure for getting clean data from the web. When we started to see our founding friends rebuilding the same thing, we thought we might be on to something. Why Firecrawl
Content ownership
– Shape how technical audiences discover and understand our product
Real impact
– Your content strategy directly drives developer adoption and growth
High velocity
– See your content go from idea to published to ranking in days, not months
Small team, big ambition
– Work directly with founders and engineers who understand content's value
About the Role
We're looking for an SEO & GEO Specialist who lives at the intersection of content strategy and technical execution. You'll research what developers are searching for, plan content that answers their questions, and coordinate our content machine while being ready to write technical content yourself when needed. This isn’t about managing from spreadsheets—it’s about understanding developer pain points, mapping content opportunities, and ensuring every piece we publish serves both search engines and our technical audience. What You'll Do
Research & Strategy Conduct deep keyword research and competitive analysis to identify content gaps in the developer tools space
Map search intent and build comprehensive topic clusters around web scraping, data extraction, and AI workflows
Analyze SERP features, ranking factors, and algorithm updates to inform content strategy
Research technical topics and translate complex concepts for various developer audiences
Content Planning & Coordination Own our Linear content calendar—from ideation to publication to optimization
Brief writers and editors on technical topics, ensuring accuracy and search optimization
Coordinate with engineering team to validate technical content and gather product insights
Manage content production pipeline, balancing SEO requirements with technical accuracy
Hands-On Content Creation Write technical content when needed—tutorials, documentation, comparison guides
Optimize existing content based on performance data and search trends
Create programmatic content templates for scaling (API references, integration guides)
Ensure all content meets both SEO best practices and developer expectations
Technical SEO Implementation Conduct technical audits and implement fixes (schema markup, site structure, Core Web Vitals)
Monitor and improve crawlability, indexation, and ranking performance
Work with engineering to implement SEO requirements in our docs and marketing sites
Build and maintain internal linking strategies and content architecture
Performance & Optimization Track content performance across organic channels using GA4, Search Console, and Ahrefs
Run content experiments and A/B tests to improve CTR and engagement
Report on SEO metrics that matter—traffic, rankings, conversions, not just impressions
Identify and act on quick wins while building toward long-term organic growth
Who You Are
Location:
Remote—U.S. time zone Must-Haves: Proven SEO Track Record:
You've ranked technical content in competitive spaces and have the case studies to prove it
Technical Fluency:
You can read API docs, understand code examples, and speak developer
Content Strategy Experience:
You've built and executed content strategies that drove measurable organic growth
Research Skills:
You dig deep into topics, validate information, and synthesize complex technical concepts
Project Management:
Comfortable juggling multiple content pieces, coordinating with stakeholders, and meeting deadlines
Writing Ability:
Can produce clear, technical content that ranks and resonates with developers
Nice-to-Haves: Experience with developer tools, APIs, or B2B SaaS products
Familiarity with Linear, GitHub, or other developer workflows
Background in technical writing or developer documentation
Experience with programmatic SEO and content automation
Knowledge of Python, JavaScript, or other programming languages
Bonus Points
Built content strategies for developer-focused products that scaled to 100k+ monthly organic users
Created technical content that consistently ranks top-3 for high-intent developer queries
Managed content operations using Linear or similar project management tools
Experience working directly with engineers and technical teams
Built programmatic SEO pages using structured data and templates
Active in developer communities (Stack Overflow, GitHub, Dev.to, etc.)
What it means to join Firecrawl
High Leverage
— Your content strategy directly drives our growth trajectory
Autonomy
— Own the entire SEO/content domain with freedom to experiment
Remote-First Culture
— Work from anywhere in U.S. time zones
Growth Opportunity
— Early equity in a fast-growing developer tools company
Creative Freedom
— Test new content formats, channels, and strategies
Benefits & Perks
Salary that makes sense
— $90,000–$130,000/year, based on impact, not tenure
Own a piece
— 0.10%–0.30% equity in what you’re helping build
Full coverage, no red tape
— Medical, dental, and vision plans that cover stuff
Parental leave
— 12 weeks fully paid, for moms and dads
Take a break (seriously)
— Unlimited PTO, minimum of 3 weeks off
Gear up
— Get the tools you need to do your best work, no approvals circus
Wellness stipend
— Use it for the gym, therapy, or whatever keeps you human
SF HQ perks
— Snacks, drinks, lunches, and the occasional chaotic energy
Pet insurance
— Because fur babies are family too
Team offsites
— A change of scenery, minus the trust falls
Sabbatical
— 3 paid months off after 4 years, do something fun and new
Interview Process
Application Review
– Send us your stuff, and a quick note on why you're excited
Interview (~30 min)
with Alex, our AI Interviewer
Intro Chat (30 min)
– Quick alignment call with our team
Technical Interview (45 min)
– Deep dive into your SEO approach and past wins
Content Challenge (2–3 hrs)
— Research and plan a few content clusters for a technical topics
Paid Work Trial (1 week)
– Work on real content with our team
Decision
– We move fast
If you love researching what developers search for, can coordinate content operations while writing technical pieces yourself, and want to build the organic growth engine for a rocket ship developer tool, this is your role.
#J-18808-Ljbffr
Salary Range:
$90,000–$130,000/year Equity Range:
0.05%–0.15% Location:
San Francisco, CA (Hybrid) Job Type:
Full-Time Experience:
3+ years Visa:
US Citizenship/Visa Only About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data. Previously, we built Mendable, one of the first commercially available “chat with your data” applications. We sold to companies like MongoDB, Coinbase, Snapchat, and more. To do this, we spent a surprising amount of time building reliable infrastructure for getting clean data from the web. When we started to see our founding friends rebuilding the same thing, we thought we might be on to something. Why Firecrawl
Content ownership
– Shape how technical audiences discover and understand our product
Real impact
– Your content strategy directly drives developer adoption and growth
High velocity
– See your content go from idea to published to ranking in days, not months
Small team, big ambition
– Work directly with founders and engineers who understand content's value
About the Role
We're looking for an SEO & GEO Specialist who lives at the intersection of content strategy and technical execution. You'll research what developers are searching for, plan content that answers their questions, and coordinate our content machine while being ready to write technical content yourself when needed. This isn’t about managing from spreadsheets—it’s about understanding developer pain points, mapping content opportunities, and ensuring every piece we publish serves both search engines and our technical audience. What You'll Do
Research & Strategy Conduct deep keyword research and competitive analysis to identify content gaps in the developer tools space
Map search intent and build comprehensive topic clusters around web scraping, data extraction, and AI workflows
Analyze SERP features, ranking factors, and algorithm updates to inform content strategy
Research technical topics and translate complex concepts for various developer audiences
Content Planning & Coordination Own our Linear content calendar—from ideation to publication to optimization
Brief writers and editors on technical topics, ensuring accuracy and search optimization
Coordinate with engineering team to validate technical content and gather product insights
Manage content production pipeline, balancing SEO requirements with technical accuracy
Hands-On Content Creation Write technical content when needed—tutorials, documentation, comparison guides
Optimize existing content based on performance data and search trends
Create programmatic content templates for scaling (API references, integration guides)
Ensure all content meets both SEO best practices and developer expectations
Technical SEO Implementation Conduct technical audits and implement fixes (schema markup, site structure, Core Web Vitals)
Monitor and improve crawlability, indexation, and ranking performance
Work with engineering to implement SEO requirements in our docs and marketing sites
Build and maintain internal linking strategies and content architecture
Performance & Optimization Track content performance across organic channels using GA4, Search Console, and Ahrefs
Run content experiments and A/B tests to improve CTR and engagement
Report on SEO metrics that matter—traffic, rankings, conversions, not just impressions
Identify and act on quick wins while building toward long-term organic growth
Who You Are
Location:
Remote—U.S. time zone Must-Haves: Proven SEO Track Record:
You've ranked technical content in competitive spaces and have the case studies to prove it
Technical Fluency:
You can read API docs, understand code examples, and speak developer
Content Strategy Experience:
You've built and executed content strategies that drove measurable organic growth
Research Skills:
You dig deep into topics, validate information, and synthesize complex technical concepts
Project Management:
Comfortable juggling multiple content pieces, coordinating with stakeholders, and meeting deadlines
Writing Ability:
Can produce clear, technical content that ranks and resonates with developers
Nice-to-Haves: Experience with developer tools, APIs, or B2B SaaS products
Familiarity with Linear, GitHub, or other developer workflows
Background in technical writing or developer documentation
Experience with programmatic SEO and content automation
Knowledge of Python, JavaScript, or other programming languages
Bonus Points
Built content strategies for developer-focused products that scaled to 100k+ monthly organic users
Created technical content that consistently ranks top-3 for high-intent developer queries
Managed content operations using Linear or similar project management tools
Experience working directly with engineers and technical teams
Built programmatic SEO pages using structured data and templates
Active in developer communities (Stack Overflow, GitHub, Dev.to, etc.)
What it means to join Firecrawl
High Leverage
— Your content strategy directly drives our growth trajectory
Autonomy
— Own the entire SEO/content domain with freedom to experiment
Remote-First Culture
— Work from anywhere in U.S. time zones
Growth Opportunity
— Early equity in a fast-growing developer tools company
Creative Freedom
— Test new content formats, channels, and strategies
Benefits & Perks
Salary that makes sense
— $90,000–$130,000/year, based on impact, not tenure
Own a piece
— 0.10%–0.30% equity in what you’re helping build
Full coverage, no red tape
— Medical, dental, and vision plans that cover stuff
Parental leave
— 12 weeks fully paid, for moms and dads
Take a break (seriously)
— Unlimited PTO, minimum of 3 weeks off
Gear up
— Get the tools you need to do your best work, no approvals circus
Wellness stipend
— Use it for the gym, therapy, or whatever keeps you human
SF HQ perks
— Snacks, drinks, lunches, and the occasional chaotic energy
Pet insurance
— Because fur babies are family too
Team offsites
— A change of scenery, minus the trust falls
Sabbatical
— 3 paid months off after 4 years, do something fun and new
Interview Process
Application Review
– Send us your stuff, and a quick note on why you're excited
Interview (~30 min)
with Alex, our AI Interviewer
Intro Chat (30 min)
– Quick alignment call with our team
Technical Interview (45 min)
– Deep dive into your SEO approach and past wins
Content Challenge (2–3 hrs)
— Research and plan a few content clusters for a technical topics
Paid Work Trial (1 week)
– Work on real content with our team
Decision
– We move fast
If you love researching what developers search for, can coordinate content operations while writing technical pieces yourself, and want to build the organic growth engine for a rocket ship developer tool, this is your role.
#J-18808-Ljbffr