Dyson
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Senior Marketing Manager, Environmental Care
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Dyson Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. About the Role The Sr. Marketing Manager of Environmental care will lead every facet of a product or project’s journey, including the day-to-day management and execution of media plans (from briefing and asset handover through campaign optimization and reporting) in partnership with internal and external media teams, and budget management. You will work with a cross-functional team across Media, PR/Communications, Legal, Graphics, Retail Marketing, and our Group Commercial team in the UK. The ideal candidate has experience in digital marketing and is comfortable analyzing and using data to inform decision-making. They are a team player and eager to lean in where the business needs demand. Key Accountabilities
Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes Manage existing and new campaign launches Develop the media strategy, channel plan, monitor budget and review ROI of media spend, working closely with media team and agency Work with both market Center of Excellence and group/global counterparts on creative asset development for campaigns, launches, website creation, and content development Develop, communicate and gain buy-in for the category strategy from stakeholders across the business (both Group and US), and ensure progress against the plan is well communicated Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and production forecast for the environmental care category Campaign Development
Create marketing plan for the year to support key seasonality, new products, and events Ensure alignment across all marketing channels on key consumer targets and marketing objectives Create all briefs for creative needs and asset development/management with internal creative teams Partner with media team who manages media plan and execution with agency and internal teams Lead social content creation and integration within organization – brief, production, management of results and optimization throughout campaign Develop content partnerships with media partners to develop content to support our marketing objectives Manage events and partnerships with other brands and organizations to further support our marketing objectives Budget Management
Help manage the category marketing budget on a monthly basis Support the annual marketing planning and budgeting process for assigned category Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends Negotiate partner programs and media content partnerships Evaluate ROI of marketing campaigns and adjust plans as necessary About You
8-12 years strategic brand marketing experience required, at least 2 of which must be in a manager level role; evidence of consistent progression in responsibility required. Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration Experience with consumer products and/or retail required. A consumer technology / electronics background is strongly preferred but would be open to other experience such as health and CPG experience, specifically with an understanding of the premium / luxury market. Home or technology category experience are highly desired Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization. Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people across Dyson markets Strategic thinking; must demonstrate the ability to take a wide view and manage a sound marketing plan Problem solving; able to critically analyze data and tackle problems and present viable solutions Influencing skills; ability to lead cross-functionally and influence across the business Flexibility; adaptable, open to taking on more and able to adapt plans and direction as the business indicates Entrepreneurial spirit; able to deal with ambiguity and willing to take risks as needed Be passionate about the product; passionate about Dyson, technology and engineering Project management skills; able to manage budgets and deadlines and evaluate results Ability to travel occasionally as required Benefits
At Dyson, how we reward you is linked to our high-performance culture. It’s about more than salary and bonus. A package of financial, lifestyle and health benefits supports every stage of life and important moments. Salary
Salary: $146,400 - 164,700 annually + bonus opportunity Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Marketing Manager, Environmental Care
role at
Dyson Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. About the Role The Sr. Marketing Manager of Environmental care will lead every facet of a product or project’s journey, including the day-to-day management and execution of media plans (from briefing and asset handover through campaign optimization and reporting) in partnership with internal and external media teams, and budget management. You will work with a cross-functional team across Media, PR/Communications, Legal, Graphics, Retail Marketing, and our Group Commercial team in the UK. The ideal candidate has experience in digital marketing and is comfortable analyzing and using data to inform decision-making. They are a team player and eager to lean in where the business needs demand. Key Accountabilities
Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes Manage existing and new campaign launches Develop the media strategy, channel plan, monitor budget and review ROI of media spend, working closely with media team and agency Work with both market Center of Excellence and group/global counterparts on creative asset development for campaigns, launches, website creation, and content development Develop, communicate and gain buy-in for the category strategy from stakeholders across the business (both Group and US), and ensure progress against the plan is well communicated Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and production forecast for the environmental care category Campaign Development
Create marketing plan for the year to support key seasonality, new products, and events Ensure alignment across all marketing channels on key consumer targets and marketing objectives Create all briefs for creative needs and asset development/management with internal creative teams Partner with media team who manages media plan and execution with agency and internal teams Lead social content creation and integration within organization – brief, production, management of results and optimization throughout campaign Develop content partnerships with media partners to develop content to support our marketing objectives Manage events and partnerships with other brands and organizations to further support our marketing objectives Budget Management
Help manage the category marketing budget on a monthly basis Support the annual marketing planning and budgeting process for assigned category Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends Negotiate partner programs and media content partnerships Evaluate ROI of marketing campaigns and adjust plans as necessary About You
8-12 years strategic brand marketing experience required, at least 2 of which must be in a manager level role; evidence of consistent progression in responsibility required. Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration Experience with consumer products and/or retail required. A consumer technology / electronics background is strongly preferred but would be open to other experience such as health and CPG experience, specifically with an understanding of the premium / luxury market. Home or technology category experience are highly desired Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization. Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people across Dyson markets Strategic thinking; must demonstrate the ability to take a wide view and manage a sound marketing plan Problem solving; able to critically analyze data and tackle problems and present viable solutions Influencing skills; ability to lead cross-functionally and influence across the business Flexibility; adaptable, open to taking on more and able to adapt plans and direction as the business indicates Entrepreneurial spirit; able to deal with ambiguity and willing to take risks as needed Be passionate about the product; passionate about Dyson, technology and engineering Project management skills; able to manage budgets and deadlines and evaluate results Ability to travel occasionally as required Benefits
At Dyson, how we reward you is linked to our high-performance culture. It’s about more than salary and bonus. A package of financial, lifestyle and health benefits supports every stage of life and important moments. Salary
Salary: $146,400 - 164,700 annually + bonus opportunity Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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