L'Oréal
Overview
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Manager, Marketing (Valentino Fragrance)
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L'Oral Job Title: Marketing Manager, Valentino Fragrance Division: Luxury Products Division Location: 10 Hudson Yards, NY Reports To: AVP of Brand Marketing, Valentino What You Will Do
Drive Valentinos leading fragrance business to new heights, under the guidance of a talented AVP. Develop innovative strategies and go-to-market plans for both new launches and core businesses with deep consumer insights, breakthrough marketing initiatives, and consistent executional excellence. Increase sales, share of market, brand awareness and consumer connection with a meaningful consumer-centric approach. Job Duties And Accountabilities
Lead and pilot future strategic launches Product Development: Be the voice of the US in the product development process (led by DMI, the international development team based in Paris): build and share US strategy, point of view and needs to ensure market needs are being met Dimensioning: Develop forecast proposals for new product launches and samples/GWPs as well as revise forecasts in real time as plans change or trends emerge Go-to-market: Create and manage creative 360 plans for new launches, ensuring all key levers are activated and cross-functional teams are hitting deliverable dates Work with Supply Chain + Demand to ensure consistent flow of communication from DMI with regards to delays and launch timings Lead deck creation for all market meetings, retailer and top management meetings Build, strengthen and lead the brands Hallmarks strategy Consider Valentines Day, Mothers Day, Fathers Day, Holidays, and other hallmarks as launches to make them powerful brand activations and promote the brands fragrance catalogue Animation development: be the voice of the US throughout the animations development process (led by DMI): build and share US strategy, point of view and needs to ensure market needs are being met Go-to-market: Create and manage creative 360 plans for each hallmark, ensuring all key levers are activated, cross-functional teams are hitting deliverable dates, and that the Field Teams needs are met (for stores to get the right tools, samples, GWPs, animations, consumer experiences) Work closely with sales team on outlining objective, budgets and targeted ROI, and follow up on results and learnings for future optimizations Portfolio Management Maintain portfolio: Evaluate product performance to strategically prioritize and allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the brands broader strategy Grow business: identify needs gaps, areas of opportunities to grow the brands portfolio to optimize market performance Performance analysis: Analyze weekly and monthly sales data, compiling relevant commentary in a report to Senior Management identifying key opportunities and challenges within the business Partner with Supply / Demand to ensure catalog stock needs are met Evaluate pricing strategy Manage sample and retail tools forecasts for catalog Global marketing relationship Develop strong relationship with global marketing counterparts Partner with global marketing on US-centric needs inclusive of product development, naming, content, tools, etc. Market consumer analysis Develop and analyze business and market data, contribute to drawing conclusions, understand and articulate category knowledge and the customer business cycle Conduct competitive analysis and market research Content Strategy Lead product page recommendations in terms of content, copies, etc., in partnership with Brand Asset Manager (BAM) counterpart Develop brief for any local shoots/content needs Provide DMI with clear content needs and review DMI finished content and provide US-centric feedback Management of direct report Oversee Coordinator in day-to-day responsibilities Foster direct reports development and growth as a marketer Retail Marketing Brief Trade and/or Creative team on projects including permanent merchandising and temporary in-store placements Work with vendors to execute special events and pop up concepts Cross-Functional Collaboration Partner with A&I and Media teams to ensure synergy with overall brand marketing positioning and a clear calendar of key activations throughout the year Qualifications
Bachelor's Degree At least 3 years of experience in Sales Operations, Project Management, or a related field ideally with experience in fragrances Proficiency in Microsoft Office Suite with advanced Excel skills Excellent organizational, communication (written and verbal), and time management skills Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment Experience with budget management and financial tracking Whats In It For You
Salary Range: $98,200-$137,500 Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Holidays, Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More) Access to Company Perks (Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited E-learning, Lunch & Learn Sessions, Mentorship Programs, & More) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Equal Opportunity
We are an Equal Opportunity Employer and value a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by contacting USApplicationAccommodation@support.lorealusa.com. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. Seniority level
Mid-Senior level Employment type
Full-time Job function
Advertising, Marketing, and Other Industries
Manufacturing and Personal Care Product Manufacturing
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Join to apply for the
Manager, Marketing (Valentino Fragrance)
role at
L'Oral Job Title: Marketing Manager, Valentino Fragrance Division: Luxury Products Division Location: 10 Hudson Yards, NY Reports To: AVP of Brand Marketing, Valentino What You Will Do
Drive Valentinos leading fragrance business to new heights, under the guidance of a talented AVP. Develop innovative strategies and go-to-market plans for both new launches and core businesses with deep consumer insights, breakthrough marketing initiatives, and consistent executional excellence. Increase sales, share of market, brand awareness and consumer connection with a meaningful consumer-centric approach. Job Duties And Accountabilities
Lead and pilot future strategic launches Product Development: Be the voice of the US in the product development process (led by DMI, the international development team based in Paris): build and share US strategy, point of view and needs to ensure market needs are being met Dimensioning: Develop forecast proposals for new product launches and samples/GWPs as well as revise forecasts in real time as plans change or trends emerge Go-to-market: Create and manage creative 360 plans for new launches, ensuring all key levers are activated and cross-functional teams are hitting deliverable dates Work with Supply Chain + Demand to ensure consistent flow of communication from DMI with regards to delays and launch timings Lead deck creation for all market meetings, retailer and top management meetings Build, strengthen and lead the brands Hallmarks strategy Consider Valentines Day, Mothers Day, Fathers Day, Holidays, and other hallmarks as launches to make them powerful brand activations and promote the brands fragrance catalogue Animation development: be the voice of the US throughout the animations development process (led by DMI): build and share US strategy, point of view and needs to ensure market needs are being met Go-to-market: Create and manage creative 360 plans for each hallmark, ensuring all key levers are activated, cross-functional teams are hitting deliverable dates, and that the Field Teams needs are met (for stores to get the right tools, samples, GWPs, animations, consumer experiences) Work closely with sales team on outlining objective, budgets and targeted ROI, and follow up on results and learnings for future optimizations Portfolio Management Maintain portfolio: Evaluate product performance to strategically prioritize and allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the brands broader strategy Grow business: identify needs gaps, areas of opportunities to grow the brands portfolio to optimize market performance Performance analysis: Analyze weekly and monthly sales data, compiling relevant commentary in a report to Senior Management identifying key opportunities and challenges within the business Partner with Supply / Demand to ensure catalog stock needs are met Evaluate pricing strategy Manage sample and retail tools forecasts for catalog Global marketing relationship Develop strong relationship with global marketing counterparts Partner with global marketing on US-centric needs inclusive of product development, naming, content, tools, etc. Market consumer analysis Develop and analyze business and market data, contribute to drawing conclusions, understand and articulate category knowledge and the customer business cycle Conduct competitive analysis and market research Content Strategy Lead product page recommendations in terms of content, copies, etc., in partnership with Brand Asset Manager (BAM) counterpart Develop brief for any local shoots/content needs Provide DMI with clear content needs and review DMI finished content and provide US-centric feedback Management of direct report Oversee Coordinator in day-to-day responsibilities Foster direct reports development and growth as a marketer Retail Marketing Brief Trade and/or Creative team on projects including permanent merchandising and temporary in-store placements Work with vendors to execute special events and pop up concepts Cross-Functional Collaboration Partner with A&I and Media teams to ensure synergy with overall brand marketing positioning and a clear calendar of key activations throughout the year Qualifications
Bachelor's Degree At least 3 years of experience in Sales Operations, Project Management, or a related field ideally with experience in fragrances Proficiency in Microsoft Office Suite with advanced Excel skills Excellent organizational, communication (written and verbal), and time management skills Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment Experience with budget management and financial tracking Whats In It For You
Salary Range: $98,200-$137,500 Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Holidays, Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More) Access to Company Perks (Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited E-learning, Lunch & Learn Sessions, Mentorship Programs, & More) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Equal Opportunity
We are an Equal Opportunity Employer and value a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by contacting USApplicationAccommodation@support.lorealusa.com. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. Seniority level
Mid-Senior level Employment type
Full-time Job function
Advertising, Marketing, and Other Industries
Manufacturing and Personal Care Product Manufacturing
#J-18808-Ljbffr