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backdrop.com

Social Media Content Strategist

backdrop.com, El Segundo, California, United States, 90245

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Website: Abacusbrands.com | Backdrop.com About Us: At the crossroads of innovation and entertainment, our portfolio of powerhouse brands includes

Abacus Brands

(immersive educational toys),

Backdrop.com

(events + content creation), DIALED (cognitive-enhancing gummies), and the Steve Rad personal brand (a candid, entrepreneurial YouTube presence focused on helping entrepreneurs bring consumer products to life). We're building culture-driven content and we're looking for a

Social Media Content Strategist

to join the mission. About The Role: We’re looking for a

Social Media Content Strategist

who owns the

why ,

what , and

how

of content across brands. Deeply understands platform behaviors, trends, and audience psychology. Creates content strategies that increase reach, retention, and revenue across multiple brands, channels, and campaign initiatives. Key Responsibilities: Build and lead platform-specific content strategies for TikTok, Instagram, YouTube Shorts, LinkedIn, and more Conduct research, competitive analysis, and trend forecasting to develop innovative campaign ideas Write creative briefs, hooks, scripts, captions, and CTA language Collaborate with the video, creative, and paid media teams to bring strategies to life Track advanced metrics: watch time, CTR, scroll-through rate, retention, audience growth Refine messaging and creative direction based on real-time data Lead campaign brainstorms and present strategy decks to internal stakeholders and partners Test and iterate on content types to unlock new growth levers What You Bring: 3–5+ years of experience in social media coordination, content management, or agency account management Excellent organization and communication skills Platform fluency (but not expected to lead creative or performance strategy) Strength in time management and execution oversight We truly feel that happy employees make the best employees! That is why we offer competitive wages and room for advancement as we grow. Competitive pay and opportunity for growth within the company 401(k) options Exciting startup environment Paid vacation and sick days Ability to contribute, collaborate and be part of a growing company A professional, yet fun culture where you are valued The opportunity to shape the social voice of leading brands. To Apply: Submit your resume and a short cover letter telling us why this role has your name on it. Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Events Services Referrals increase your chances of interviewing at backdrop.com by 2x Los Angeles, CA $100,000 - $115,000 2 weeks ago Santa Monica, CA $103,500 - $138,800 1 month ago Los Angeles, CA $65,000 - $80,000 2 weeks ago Los Angeles, CA $80,000 - $100,000 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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