Allentown, LLC
Job Title:
Content & Creative Marketing Manager Location: Allentown, NJ (On-site) Position Type: Full-Time Overview
We are seeking a creative, strategic, and detail-oriented
Content & Creative Marketing Manager
to lead the planning, execution, and optimization of Allentown’s content and digital marketing initiatives. Reporting to the Director of Marketing, this role shapes our brand narrative, engages our audiences, and supports growth across digital channels. The position also includes direct management of in-house Graphic Design and Multimedia. The ideal candidate is a skilled content marketer with strong writing and strategic capabilities, proficiency in managing social media posts across multiple channels, and experience leading creative professionals in producing visual and video assets across marketing projects. This role provides clear creative direction to in-house designers and video specialists to ensure cohesive execution across social media and all brand touchpoints. Key Responsibilities
Own and execute the content marketing strategy across social media, blog, email, paid media, and internal communications. Write and edit marketing materials, including blog posts, social content, email campaigns, sales collateral, and web copy. Ensure brand consistency and high-quality messaging across all digital platforms and campaigns. Social Media Management
Lead organic social media presence from strategy to execution (LinkedIn, Instagram, X, Facebook). Collaborate with the creative team to produce engaging, on-brand visual and video content. Plan content calendars, write copy, schedule posts, and analyze engagement metrics. Paid Advertising
Develop and manage paid advertising campaigns on Google and LinkedIn. Write compelling ad copy, coordinate visuals, and optimize campaigns based on performance. Monitor and report on ad spend, ROI, and campaign KPIs. Email Marketing
Create strategic email campaigns including copywriting, campaign planning, and list targeting in collaboration with Marketing IT. Analyze and optimize campaign performance for engagement and conversions. Internal Communications (Pulse Board)
Manage and update the company’s internal communication platform to highlight achievements, announcements, and cultural moments. Coordinate with HR and leadership to source and share meaningful internal content. Blog & Thought Leadership
Own and manage Allentown’s blog including editorial calendar, content creation, SEO optimization, and cross-functional input. Publish articles via WordPress and ensure alignment with marketing goals and industry trends. Provide messaging for sales presentations, product one-pagers, brochures, and event flyers. Collaborate with sales and product teams to ensure materials are aligned with business goals. Management & Mentorship
Graphic Designer
– Provide detailed creative direction and ensure timely delivery of visual assets. Multimedia Specialist
– Guide video concepting, script development, and final production. You’ll use tools like Freedcamp to assign tasks, hold regular check-ins, and foster a collaborative creative environment. Qualifications
5+ years in content marketing or digital marketing roles, preferably B2B or life sciences Strong writing, editing, and storytelling skills Experience managing social media platforms and content calendars Knowledge of Google Ads, LinkedIn Campaign Manager, and marketing performance metrics Familiarity with SEO, email marketing tools, and WordPress Demonstrated experience leading creative teams or freelancers Ability to manage multiple projects and meet deadlines in a fast-paced environment Comfortable collaborating cross-functionally with Sales, IT, and Product teams Preferred Tools & Skills
Proficiency with LinkedIn, Instagram, X, and Facebook Google Analytics / Ad platforms Freedcamp (or other project management tools) Microsoft Office and Adobe Creative Suite familiarity a plus Video scripting and concepting experience Job Function
Marketing and Sales Industries
Research Note: This posting reflects the role details and does not include any external referral or salary listings beyond this description.
#J-18808-Ljbffr
Content & Creative Marketing Manager Location: Allentown, NJ (On-site) Position Type: Full-Time Overview
We are seeking a creative, strategic, and detail-oriented
Content & Creative Marketing Manager
to lead the planning, execution, and optimization of Allentown’s content and digital marketing initiatives. Reporting to the Director of Marketing, this role shapes our brand narrative, engages our audiences, and supports growth across digital channels. The position also includes direct management of in-house Graphic Design and Multimedia. The ideal candidate is a skilled content marketer with strong writing and strategic capabilities, proficiency in managing social media posts across multiple channels, and experience leading creative professionals in producing visual and video assets across marketing projects. This role provides clear creative direction to in-house designers and video specialists to ensure cohesive execution across social media and all brand touchpoints. Key Responsibilities
Own and execute the content marketing strategy across social media, blog, email, paid media, and internal communications. Write and edit marketing materials, including blog posts, social content, email campaigns, sales collateral, and web copy. Ensure brand consistency and high-quality messaging across all digital platforms and campaigns. Social Media Management
Lead organic social media presence from strategy to execution (LinkedIn, Instagram, X, Facebook). Collaborate with the creative team to produce engaging, on-brand visual and video content. Plan content calendars, write copy, schedule posts, and analyze engagement metrics. Paid Advertising
Develop and manage paid advertising campaigns on Google and LinkedIn. Write compelling ad copy, coordinate visuals, and optimize campaigns based on performance. Monitor and report on ad spend, ROI, and campaign KPIs. Email Marketing
Create strategic email campaigns including copywriting, campaign planning, and list targeting in collaboration with Marketing IT. Analyze and optimize campaign performance for engagement and conversions. Internal Communications (Pulse Board)
Manage and update the company’s internal communication platform to highlight achievements, announcements, and cultural moments. Coordinate with HR and leadership to source and share meaningful internal content. Blog & Thought Leadership
Own and manage Allentown’s blog including editorial calendar, content creation, SEO optimization, and cross-functional input. Publish articles via WordPress and ensure alignment with marketing goals and industry trends. Provide messaging for sales presentations, product one-pagers, brochures, and event flyers. Collaborate with sales and product teams to ensure materials are aligned with business goals. Management & Mentorship
Graphic Designer
– Provide detailed creative direction and ensure timely delivery of visual assets. Multimedia Specialist
– Guide video concepting, script development, and final production. You’ll use tools like Freedcamp to assign tasks, hold regular check-ins, and foster a collaborative creative environment. Qualifications
5+ years in content marketing or digital marketing roles, preferably B2B or life sciences Strong writing, editing, and storytelling skills Experience managing social media platforms and content calendars Knowledge of Google Ads, LinkedIn Campaign Manager, and marketing performance metrics Familiarity with SEO, email marketing tools, and WordPress Demonstrated experience leading creative teams or freelancers Ability to manage multiple projects and meet deadlines in a fast-paced environment Comfortable collaborating cross-functionally with Sales, IT, and Product teams Preferred Tools & Skills
Proficiency with LinkedIn, Instagram, X, and Facebook Google Analytics / Ad platforms Freedcamp (or other project management tools) Microsoft Office and Adobe Creative Suite familiarity a plus Video scripting and concepting experience Job Function
Marketing and Sales Industries
Research Note: This posting reflects the role details and does not include any external referral or salary listings beyond this description.
#J-18808-Ljbffr