HealthTrust Performance Group
Manager Strategic Marketing
HealthTrust Performance Group, Nashville, Tennessee, United States, 37247
Overview
Join to apply for the
Manager Strategic Marketing
role at
HealthTrust Performance Group .
Introduction: Do you want to join an organization that invests in you as a Manager Strategic Marketing? At Valify, a division of HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income
Note: Eligibility for benefits may vary by location.
Job Summary and Qualifications Valify is a leading innovator in the SaaS industry, dedicated to providing cutting-edge solutions that empower businesses to achieve their goals. Our mission is to deliver exceptional value through innovative technology, unparalleled customer service, and a commitment to excellence. Join our team and be part of a dynamic, forward-thinking company that is shaping the future of the industry.
Job Summary and Qualifications
We are seeking a dynamic and results-driven Strategic Marketing Manager with a strong background in product and SaaS marketing, digital marketing, and strategic communications. This role is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about driving measurable customer acquisition, engagement, and revenue growth through innovative marketing strategies. The ideal candidate will also bring experience in media relations, public relations, and event planning, contributing to a well-rounded and impactful marketing function.
What you will do in this role:
Serve as a key marketing liaison, influencing and aligning stakeholders across Sales, Product, and Customer Success to ensure cohesive go-to-market strategies and maximize marketing impact
Collaborate with the Director of Marketing to contribute insights and recommendations during strategic planning
Translate strategic marketing plans into actionable campaigns and initiatives
Manage the execution of marketing programs, ensuring alignment with business goals and timelines
Support go-to-market efforts for new product features and releases
Develop product messaging, positioning, and sales enablement tools in collaboration with Product and Sales teams
Conduct competitive analysis and customer research to inform product marketing efforts
Execute and optimize digital marketing campaigns across SEO, SEM, email, and social media
Manage website content updates and performance tracking to improve user engagement and lead generation
Use analytics tools to define, track, and report on KPIs to measure campaign performance and recommend improvements
Utilize data insights to continuously monitor and optimize marketing strategies and initiatives for improved results
Create and manage content across multiple formats (blogs, whitepapers, videos, case studies)
Ensure brand consistency across all marketing channels and materials
Collaborate with internal stakeholders to align messaging with company positioning
Assist in the development and distribution of press releases, media kits, and thought leadership content
Support media outreach and relationship-building efforts with journalists and influencers
Help manage internal communications and executive visibility initiatives
Plan and coordinate marketing events such as webinars, trade shows, and customer meetups
Oversee event logistics, promotional campaigns, and post-event follow-up
Collaborate with vendors and internal teams to ensure successful event execution
Conduct customer and market research to support campaign development and product positioning
Analyze customer feedback and behavior to inform marketing tactics
Monitor industry trends and competitor activity to identify opportunities
Provide marketing support for internal initiatives and cross-departmental projects
Manage external vendors and freelancers as needed to support campaign execution
What qualifications you will need:
Bachelor’s degree in Marketing, Communications, Business, or a related field is required
Minimum of 5 years of experience in marketing, with a focus on product/SaaS marketing and digital marketing
Proven experience in communications, media relations, PR, and event planning is highly preferred
CRM certifications (e.g., HubSpot, Salesforce) are preferred but not required
Marketing Certifications in relevant areas (Digital Marketing, Social Media marketing, Content Marketing, SEO, etc.) are preferred but not required
Strong strategic thinking and analytical skills
Excellent written and verbal communication
Proficiency in marketing automation tools, CRM systems, and analytics platforms
Ability to manage multiple projects and stakeholders in a fast-paced environment
Creative and innovative mindset with a focus on continuous improvement
Strong organizational and time management skills
Ability to work collaboratively with cross-functional teams
Proven problem-solving abilities and adaptability to navigate evolving market dynamics and business priorities
Valify is a healthcare technology company dedicated to helping hospitals and health systems identify and realize savings in their purchased services spend. By combining deep industry expertise with innovative data analytics, Valify empowers healthcare leaders to make smarter, faster decisions that optimize operational efficiency and support better patient outcomes. As a wholly owned subsidiary of HealthTrust, Valify serves clients across the country with a mission to deliver clear insights that drive transformative value.
HCA Healthcare has been recognized as one of the World’s Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Manager Strategic Marketing opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Management and Health Care Provider
Industries: Hospitals and Health Care
Referrals increase your chances of interviewing at HealthTrust Performance Group. Get notified about new Strategic Marketing Manager jobs in Nashville, TN.
#J-18808-Ljbffr
Manager Strategic Marketing
role at
HealthTrust Performance Group .
Introduction: Do you want to join an organization that invests in you as a Manager Strategic Marketing? At Valify, a division of HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income
Note: Eligibility for benefits may vary by location.
Job Summary and Qualifications Valify is a leading innovator in the SaaS industry, dedicated to providing cutting-edge solutions that empower businesses to achieve their goals. Our mission is to deliver exceptional value through innovative technology, unparalleled customer service, and a commitment to excellence. Join our team and be part of a dynamic, forward-thinking company that is shaping the future of the industry.
Job Summary and Qualifications
We are seeking a dynamic and results-driven Strategic Marketing Manager with a strong background in product and SaaS marketing, digital marketing, and strategic communications. This role is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about driving measurable customer acquisition, engagement, and revenue growth through innovative marketing strategies. The ideal candidate will also bring experience in media relations, public relations, and event planning, contributing to a well-rounded and impactful marketing function.
What you will do in this role:
Serve as a key marketing liaison, influencing and aligning stakeholders across Sales, Product, and Customer Success to ensure cohesive go-to-market strategies and maximize marketing impact
Collaborate with the Director of Marketing to contribute insights and recommendations during strategic planning
Translate strategic marketing plans into actionable campaigns and initiatives
Manage the execution of marketing programs, ensuring alignment with business goals and timelines
Support go-to-market efforts for new product features and releases
Develop product messaging, positioning, and sales enablement tools in collaboration with Product and Sales teams
Conduct competitive analysis and customer research to inform product marketing efforts
Execute and optimize digital marketing campaigns across SEO, SEM, email, and social media
Manage website content updates and performance tracking to improve user engagement and lead generation
Use analytics tools to define, track, and report on KPIs to measure campaign performance and recommend improvements
Utilize data insights to continuously monitor and optimize marketing strategies and initiatives for improved results
Create and manage content across multiple formats (blogs, whitepapers, videos, case studies)
Ensure brand consistency across all marketing channels and materials
Collaborate with internal stakeholders to align messaging with company positioning
Assist in the development and distribution of press releases, media kits, and thought leadership content
Support media outreach and relationship-building efforts with journalists and influencers
Help manage internal communications and executive visibility initiatives
Plan and coordinate marketing events such as webinars, trade shows, and customer meetups
Oversee event logistics, promotional campaigns, and post-event follow-up
Collaborate with vendors and internal teams to ensure successful event execution
Conduct customer and market research to support campaign development and product positioning
Analyze customer feedback and behavior to inform marketing tactics
Monitor industry trends and competitor activity to identify opportunities
Provide marketing support for internal initiatives and cross-departmental projects
Manage external vendors and freelancers as needed to support campaign execution
What qualifications you will need:
Bachelor’s degree in Marketing, Communications, Business, or a related field is required
Minimum of 5 years of experience in marketing, with a focus on product/SaaS marketing and digital marketing
Proven experience in communications, media relations, PR, and event planning is highly preferred
CRM certifications (e.g., HubSpot, Salesforce) are preferred but not required
Marketing Certifications in relevant areas (Digital Marketing, Social Media marketing, Content Marketing, SEO, etc.) are preferred but not required
Strong strategic thinking and analytical skills
Excellent written and verbal communication
Proficiency in marketing automation tools, CRM systems, and analytics platforms
Ability to manage multiple projects and stakeholders in a fast-paced environment
Creative and innovative mindset with a focus on continuous improvement
Strong organizational and time management skills
Ability to work collaboratively with cross-functional teams
Proven problem-solving abilities and adaptability to navigate evolving market dynamics and business priorities
Valify is a healthcare technology company dedicated to helping hospitals and health systems identify and realize savings in their purchased services spend. By combining deep industry expertise with innovative data analytics, Valify empowers healthcare leaders to make smarter, faster decisions that optimize operational efficiency and support better patient outcomes. As a wholly owned subsidiary of HealthTrust, Valify serves clients across the country with a mission to deliver clear insights that drive transformative value.
HCA Healthcare has been recognized as one of the World’s Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Manager Strategic Marketing opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Management and Health Care Provider
Industries: Hospitals and Health Care
Referrals increase your chances of interviewing at HealthTrust Performance Group. Get notified about new Strategic Marketing Manager jobs in Nashville, TN.
#J-18808-Ljbffr