HealthTrust Performance Group is hiring: Manager Strategic Marketing in Frisco

Overview

Manager Strategic Marketing role at Valify, a division of HCA Healthcare. Valify is a healthcare technology company dedicated to helping hospitals and health systems identify and realize savings in their purchased services spend.

HCA Healthcare has committed up to $300 million in programs to support our team members over three years. This role involves leading strategic marketing efforts in a fast-paced SaaS environment to drive customer acquisition, engagement, and revenue growth.

Job Summary and Qualifications

Valify is a leading innovator in the SaaS industry, dedicated to providing cutting-edge solutions that empower businesses to achieve their goals. Our mission is to deliver exceptional value through innovative technology, unparalleled customer service, and a commitment to excellence. We are seeking a dynamic and results-driven Strategic Marketing Manager with a strong background in product and SaaS marketing, digital marketing, and strategic communications. The ideal candidate thrives in a fast-paced environment and drives measurable outcomes.

What you will do in this role:

• Serve as a key marketing liaison, aligning stakeholders across Sales, Product, and Customer Success to ensure cohesive go-to-market strategies and maximize marketing impact
• Collaborate with the Director of Marketing to contribute insights during strategic planning
• Translate strategic marketing plans into actionable campaigns and initiatives
• Manage the execution of marketing programs, ensuring alignment with goals and timelines
• Support go-to-market efforts for new product features and releases
• Develop product messaging, positioning, and sales enablement tools with Product and Sales teams
• Conduct competitive analysis and customer research to inform product marketing
• Execute and optimize digital marketing campaigns across SEO, SEM, email, and social media
• Manage website content updates and performance tracking to improve engagement and lead generation
• Use analytics tools to define, track, and report on KPIs and measure campaign performance
• Leverage data insights to continuously monitor and optimize marketing strategies
• Create and manage content across multiple formats (blogs, whitepapers, videos, case studies)
• Ensure brand consistency across all channels and materials
• Collaborate with internal stakeholders to align messaging with company positioning
• Assist in the development and distribution of press releases, media kits, and thought leadership content
• Support media outreach and relationship-building with journalists and influencers
• Support internal communications and executive visibility initiatives
• Plan and coordinate marketing events (webinars, trade shows, customer meetups)
• Oversee event logistics, campaigns, and post-event follow-up
• Collaborate with vendors and internal teams to ensure successful event execution
• Conduct customer and market research to support campaigns and product positioning
• Analyze customer feedback and behavior to inform tactics
• Monitor industry trends and competitor activity to identify opportunities
• Provide marketing support for internal initiatives and cross-departmental projects
• Manage external vendors and freelancers as needed to support campaigns

What qualifications you will need:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years of experience in marketing with a focus on product/SaaS marketing and digital marketing
• Proven experience in communications, media relations, PR, and event planning is preferred
• CRM certifications (e.g., HubSpot, Salesforce) are preferred but not required
• Marketing Certifications in relevant areas (Digital Marketing, Social Media, Content Marketing, SEO) are preferred but not required
• Strong strategic thinking and analytical skills
• Excellent written and verbal communication
• Proficiency in marketing automation tools, CRM systems, and analytics platforms
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Creative and innovative mindset with a focus on continuous improvement
• Strong organizational and time management skills
• Ability to work collaboratively with cross-functional teams
• Proven problem-solving abilities and adaptability to evolving market dynamics

About the employer

Valify is a healthcare technology company dedicated to helping hospitals and health systems identify and realize savings in their purchased services spend. Valify is a wholly owned subsidiary of HealthTrust, serving clients across the country with a mission to deliver clear insights that drive transformative value.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies by the Ethisphere Institute more than ten times and has invested in charitable care and related efforts.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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