COPE Health Solutions
Director, Marketing and Communications
COPE Health Solutions, Los Angeles, California, United States, 90079
Overview
The Director, Marketing and Communications will report to the EVP, Medical Management and coordinate with the VP of Marketing and Sales for VBC Enablement. This role is responsible for improving direct-to-consumer sales and engagement. The ideal candidate is detail-oriented, energetic, creative, solution-oriented, and able to implement and operationalize strategies and tactics. Location : Hybrid in LA Office •
Travel : Up to 20% •
Work Type : Regular •
Schedule : Full Time Responsibilities
Develop and direct strategy and brand vision with senior leadership and internal stakeholders to improve sales, engagement and enrollment for Direct Consumer programs, initially focused on CHS Enhanced Care Management (ECM), California Integrated Care Management (CICM) and Care at Home Solutions. Identify, develop, and execute marketing strategy for Direct to Consumer solutions, including grassroots marketing and engagement; align with social services, churches, hospitals, physicians, IPAs and other organizations to generate referrals; engage with community events to drive referrals and enrollments. Manage all marketing and communications efforts for COPE Health Solutions’ Direct to Consumer services, articulating the solutions and our brand both verbally and visually. Expand social media presence and engagement by designing campaigns targeting Direct to Consumer solutions. Evaluate marketing and sales budgets and ROI to ensure funds are used effectively to generate revenue. As the budget allows, direct hiring, training or performance evaluations of marketing team members and oversee their daily activities. Be the Brand Ambassador and train/support all Direct to Consumer solutions employees to extend exposure and awareness. Develop strategies to drive website traffic and conversions to enrollments. Manage relationships with agency partners, corporate sponsorships, and vendors. Deliver consistent brand experiences for audiences engaging with COPE Health Solutions’ Direct to Consumer solutions, empowering internal teams to leverage the brand. Analyze market trends to forecast sales and profitability of organizational services. Qualifications
Bachelor’s degree in communications, Business Administration, or related field; master’s degree preferred. 8+ years marketing and communications experience in a health care company, preferably with experience recruiting and enrolling patients/members into Direct to Consumer programs. Experience strategizing, planning, and implementing integrated marketing communications programs for Direct to Consumer. Solid understanding of marketing and sales principles; ability to manage marketing projects. Effective communication and editing skills. Knowledge of social media platforms; working knowledge of SEO principles. Strong customer focus and dedication to quality and success. Ability to work collaboratively while managing multiple projects and timelines in a demanding environment. Flexible hours; ability to travel and work evenings/weekends as needed. Experience with CRM systems such as Salesforce. Experience with mailing communications systems such as Mailchimp, Pardot or Hubspot. Bilingual - Spanish speaking is a requirement. Benefits
We are committed to the health and wellness of our team members. We offer comprehensive, affordable insurance plans for employees and their families, plus benefits such as a yearly wellness stipend and paid parental leave. More information available at: https://copehealthsolutions.com/careers/why-cope-health-solutions/. What We Do
COPE Health Solutions is a national tech-enabled services firm powering success in risk arrangements and workforce development for payers and providers. We provide tools, services, and advice to thrive in value-based care. Our multidisciplinary team supports population health, strategy, delivery system development, payment reform, and performance improvement. To Apply
To apply for this position or for more information, visit: https://copehealthsolutions.com/careers/open-positions/
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The Director, Marketing and Communications will report to the EVP, Medical Management and coordinate with the VP of Marketing and Sales for VBC Enablement. This role is responsible for improving direct-to-consumer sales and engagement. The ideal candidate is detail-oriented, energetic, creative, solution-oriented, and able to implement and operationalize strategies and tactics. Location : Hybrid in LA Office •
Travel : Up to 20% •
Work Type : Regular •
Schedule : Full Time Responsibilities
Develop and direct strategy and brand vision with senior leadership and internal stakeholders to improve sales, engagement and enrollment for Direct Consumer programs, initially focused on CHS Enhanced Care Management (ECM), California Integrated Care Management (CICM) and Care at Home Solutions. Identify, develop, and execute marketing strategy for Direct to Consumer solutions, including grassroots marketing and engagement; align with social services, churches, hospitals, physicians, IPAs and other organizations to generate referrals; engage with community events to drive referrals and enrollments. Manage all marketing and communications efforts for COPE Health Solutions’ Direct to Consumer services, articulating the solutions and our brand both verbally and visually. Expand social media presence and engagement by designing campaigns targeting Direct to Consumer solutions. Evaluate marketing and sales budgets and ROI to ensure funds are used effectively to generate revenue. As the budget allows, direct hiring, training or performance evaluations of marketing team members and oversee their daily activities. Be the Brand Ambassador and train/support all Direct to Consumer solutions employees to extend exposure and awareness. Develop strategies to drive website traffic and conversions to enrollments. Manage relationships with agency partners, corporate sponsorships, and vendors. Deliver consistent brand experiences for audiences engaging with COPE Health Solutions’ Direct to Consumer solutions, empowering internal teams to leverage the brand. Analyze market trends to forecast sales and profitability of organizational services. Qualifications
Bachelor’s degree in communications, Business Administration, or related field; master’s degree preferred. 8+ years marketing and communications experience in a health care company, preferably with experience recruiting and enrolling patients/members into Direct to Consumer programs. Experience strategizing, planning, and implementing integrated marketing communications programs for Direct to Consumer. Solid understanding of marketing and sales principles; ability to manage marketing projects. Effective communication and editing skills. Knowledge of social media platforms; working knowledge of SEO principles. Strong customer focus and dedication to quality and success. Ability to work collaboratively while managing multiple projects and timelines in a demanding environment. Flexible hours; ability to travel and work evenings/weekends as needed. Experience with CRM systems such as Salesforce. Experience with mailing communications systems such as Mailchimp, Pardot or Hubspot. Bilingual - Spanish speaking is a requirement. Benefits
We are committed to the health and wellness of our team members. We offer comprehensive, affordable insurance plans for employees and their families, plus benefits such as a yearly wellness stipend and paid parental leave. More information available at: https://copehealthsolutions.com/careers/why-cope-health-solutions/. What We Do
COPE Health Solutions is a national tech-enabled services firm powering success in risk arrangements and workforce development for payers and providers. We provide tools, services, and advice to thrive in value-based care. Our multidisciplinary team supports population health, strategy, delivery system development, payment reform, and performance improvement. To Apply
To apply for this position or for more information, visit: https://copehealthsolutions.com/careers/open-positions/
#J-18808-Ljbffr